PURA Launches Hemp Farming Co-Op Campaign
2020年11月24日 - 3:36AM
InvestorsHub NewsWire
November 23, 2020 -- InvestorsHub NewsWire -- via
By Benjie
Cooper - Candid Chronicle -- There is more than one
way to grow a hemp crop, and one Texas company is taking an
approach to hemp farming that utilizes cooperation rather than
competition.
Texas-based PURA on
Friday announced the launch of a co-op marketing campaign with the
goal of building a coalition of hemp
farmers under a single brand.
PURA announced earlier this month that the company
was transitioning from a cannabidiol (CBD) beverage
company into a hemp lifestyle brand.
PURA likens its new campaign strategy to that of raisin
growers.
The company says it aims to be a conduit for
hemp sales in the same way that Sun-Maid brings more than 800
individual raisin farmers together under one brand.
“Just as Sun-Maid Raisins is a conduit for the sales of raisins
from many raisin farmers, PURA plans to be a conduit for the sales
of hemp from many hemp farmers,” states a PURA press release. “The
marketing campaign launched today is part of PURA’s recently
launched hemp lifestyle brand initiative to engage hemp advocate
consumers in an overall ecosystem designed to collectively expand
the base of knowledge surrounding the economic and environmental
benefits of hemp and in so doing grow the overall hemp market.”
PURA’s new campaign centers around a 72-acre property that the
company recently acquired in Farmersville, Texas.
With the help of consumer advocates and hemp industry company
partners, Pura plans to create hemp products and services that
spread awareness throughout the market about hemp’s economic and
environmental benefits.
PURA has also announced a pharmaceutical and neurocritical hemp
extraction partnership with PAO Group,
Inc. and a co-packing partnership with Alkame Holdings Inc., both of which the company says
are key components of its overall hemp lifestyle
brand initiative.
Source - https://candidchronicle.com/pura-launches-hemp-farming-co-op-campaign/
Other stocks on the move today -
ENZC,
ADHC and
APRU.
SOURCE: By Benjie
Cooper - Candid Chronicle
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