VANCOUVER, BC, Oct. 28,
2024 /CNW/ - Simply Better Brands Corp.
("SBBC" or the "Company") (TSXV: SBBC) (OTCQB: SBBCF) today
announced that it is launching TRUBAR™ in
Love's Travel Stops, the largest network of travel stops and
convenience stores across the U.S.
TRUBAR™ will soon be available across more
than 600 Love's Travel Stop locations in 42 states offering
on-the-go professional drivers and motorists 24/7 access to fuel
along with a variety of restaurant, food and snack options.
"The addition of Love's adds to our growing momentum in the
convenience channel where we are focused on building consumer
awareness and trial of TRUBAR™ in retail settings
offering convenient one-stop shopping and a variety of grab-n-go
meal replacement options," said Erica
Groussman, Co-Founder & Chief Executive Officer of
TRUBRANDS. "We're excited that Love's has selected
TRUBAR™ in keeping with its commitment to
offer snack and drink options made from the highest quality
ingredients and we look forward to bringing our clean ingredient,
delicious and indulgent nutrition brand to Love's customers."
About Simply Better Brands Corp.
Simply Better Brands Corp. is an international omni-channel
platform with a portfolio of diversified assets in the rapidly
growing plant-based, natural, and clean ingredient space. The
Company targets informed, health-conscious Millennial and
Generation Z consumers with a focus on opportunities for expansion
into high-growth consumer product categories. For more
information on Simply Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking Information
Certain statements contained in this news release constitute
"forward-looking information" and "forward looking statements" as
such terms are used in applicable Canadian securities laws.
Forward-looking statements and information are based on plans,
expectations and estimates of management at the date the
information is provided and are subject to certain factors and
assumptions, including, among others, that the Company's financial
condition and development plans do not change as a result of
unforeseen events, the regulatory climate in which the Company
operates, and the Company's ability to execute on its business
plans. Specifically, this news release contains forward-looking
statements relating to, but not limited to expansion plans for TRU
Brands products, and the success of the Company's marketing
efforts.
Forward-looking statements and information are subject to a
variety of risks and uncertainties and other factors that could
cause plans, estimates and actual results to vary materially from
those projected in such forward-looking statements and information.
Factors that could cause the forward-looking statements and
information in this news release to change or to be inaccurate
include, but are not limited to, the risk that any of the
assumptions referred to prove not to be valid or reliable, that
occurrences such as those referred to above are realized and result
in delays, or cessation in planned work, that the Company's
financial condition and development plans change, ability to obtain
necessary regulatory approvals for proposed transactions, as well
as the other risks and uncertainties applicable to the plant-based
food, clean ingredient skincare and plant-based wellness or
broader wellness industries and to the Company, and as set forth in
the Company's management's discussion and analysis available under
the Company's SEDAR+ profile at www.sedarplus.com.
The above summary of assumptions and risks related to
forward-looking statements in this news release has been provided
in order to provide shareholders and potential investors with a
more complete perspective on the Company's current and future
operations and such information may not be appropriate for other
purposes. There is no representation by the Company that actual
results achieved will be the same in whole or in part as those
referenced in the forward-looking statements and the Company does
not undertake any obligation to update publicly or to revise any of
the included forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required
by applicable securities law.
SOURCE Simply Better Brands Corp.