Fobi AI Inc. (FOBI:TSXV) (FOBIF:OTCQB) (the "Company" or "Fobi"), an industry leader in harnessing AI and data intelligence to enable digital transformation, is pleased to announce it has signed a two-year agreement with Thunderbird Show Park (tbird) for the 2024 and 2025 show seasons. Throughout the multi-year agreement, Fobi will provide digital credentials for tbird show attendees, exhibitors, VIPs, and sponsors, along with a newly enhanced digital ticketing platform to support the sale of online event ticket purchases.

The implementation of digital credentials will both enhance security protocols at tbird and streamline the exhibitor, spectator and sponsor experience, through the utilization of Fobi’s wallet pass bundling technology.

Rob Anson, CEO of Fobi AI, states: “tbird is a leading equestrian show park located in Langley, BC. Hosting 12 weeks of top-level equestrian events throughout the year, tbird is known for its world-class facility and second to none level of service that consistently attracts an elite international talent pool. This agreement presents a great opportunity to showcase our industry-leading suite of digital products and services at a local venue just outside of Vancouver, including our checkpoint access and verification technology developed for the Nasdaq Stock Exchange in New York, our secured digital ticketing platform initially developed for the Oscars Academy Awards, and our SmartScan validation technology deployed by thousands of operators worldwide.”

For exhibitors, Fobi's wallet pass technology will enable tbird to deliver personalized updates directly to attendees' mobile phone lock screens, including event show schedules, weather updates, security notifications, sponsor shout-outs, and notifications. In addition, attendees can personalize their wallet preferences and provide reviews to help tbird identify areas for improvement and enhance the overall visitor experience.

With Fobi’s ticketing platform, spectators can now conveniently add their tickets to their Apple or Google Wallets with just one tap. This easy-to-use feature simplifies ticket purchase and usage while seamlessly integrating with any mobile device through our SmartScan software. Tickets are simply scanned upon arrival, ensuring a smooth and hassle-free entry experience. This innovative feature sets a new standard of personalized, accessible, and convenient experiences, distinguishing it as a standout feature among standard equestrian show park operating systems.

Chris Pack, CEO of Tbird Show Park, states: “At tbird, we pride ourselves on providing exceptional customer service to our valued exhibitors, sponsors and attendees, and are continuously looking for ways to up our game, particularly on the forefront of sport and tech. By partnering with Fobi AI, we will now have the ability to streamline our onsite show experience for the ease of all our guests and get valuable feedback on ways we can continue to improve the Park both now and in the future.”

For more information on Thunderbird Show Park, please visit tbird.ca.

This press release is available on the Fobi website.

To download the Fobi Investor Experience Wallet Pass to get enhanced access to investor information about Fobi, please visit our Investor Experience page.

About Thunderbird Show ParkLocated just hoof steps from Vancouver, Thunderbird Show Park is one of North America’s premier equestrian event facilities; hosting twelve weeks of globally recognized hunter, jumper and dressage tournaments per year! For more information, please visit tbird.ca.

About Fobi AIFounded in 2017 in Vancouver, Canada, Fobi is a leading AI and data intelligence company that provides businesses with real-time applications to digitally transform and future-proof their organizations. Fobi enables businesses to action, leverage, and monetize their customer data by powering personalized and data-driven customer experiences, and drives digital sustainability by eliminating the need for paper and reducing unnecessary plastic waste at scale.

Fobi works with some of the largest global organizations across retail & CPG, insurance, sports & entertainment, casino gaming, and more. Fobi is a recognized technology and data intelligence leader across North America and Europe, and is the largest data aggregator in Canada's hospitality & tourism industry.

On behalf of the Board of Directors of the CompanyRob AnsonChief Executive Officer and Director

For more information, please contact:

Fobi AI Inc.   Fobi Website: www.fobi.ai
Rob Anson, CEO   Facebook: @ Fobiinc
T : +1 877-754-5336 Ext. 3   Twitter: @ Fobi_inc
E: ir@fobi.ai   LinkedIn: @ Fobiinc

This news release contains certain statements that constitute forward-looking statements or information, including statements regarding Fobi's business and technology; the ability of Fobi to engage with industry participants to achieve its goals; the development of Fobi's technology; and the viability of Fobi's business model. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond Fobi's control, including the impact of general economic conditions, industry conditions, competition from other industry participants, stock market volatility, and the ability to access sufficient capital from internal and external sources. Although Fobi believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties, and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated, or implied in the forward-looking statements. As such, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity, or achievements. The forward-looking statements contained in this news release are made as of the date of this news release and, except as required by applicable law, Fobi does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the securities of Fobi should be considered highly speculative. There can be no assurance that Fobi will be able to achieve all or any of its proposed objectives.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

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