Fobi Launches Partnership with Leading Loyalty and Brand Marketing Provider Yotpo
2022年6月21日 - 9:00PM
Fobi AI Inc. (FOBI: TSXV
FOBIF: OTCQB) (the “Company” or “FOBI”), a leader in providing
real-time data analytics through artificial intelligence to drive
operational efficiencies and profitability, today announced a new
digital loyalty partnership with Yotpo, a leading provider of
loyalty and customer review solutions for brands. Yotpo provides
loyalty and customer review solutions to over 300,000 customers
across multiple industries. Last year Yotpo achieved unicorn status
with a valuation of $1.4 billion, including a $200 million raise
and an investment of $30 million by Shopify. Fobi’s new Yotpo
Wallet pass solution will initially focus on Shopify retail and
E-commerce customers and will eventually expand into other POS and
E-commerce platforms. Fobi will make revenue from one-time setup
fees per retailer and per-pass monthly licensing fees.
PARTNERSHIP TO PROVIDE FOBI’S MOBILE WALLET LOYALTY
OFFERING TO THOUSANDS OF TOP-TIER
BRANDS
The partnership with Yotpo not only gives Fobi access to their
thousands of brands and their millions of end-user customers.
It also gives Fobi the ability to jointly provide together
with Yotpo a more robust loyalty offering to Fobi customers and
prospects as well. Yotpo’s loyalty functionality is fully
featured and has already seen great success with brands in the
marketplace. With out-of-the-box campaigns for rewarding
customers with points for their activities, multiple ways to
collect and redeem points and advanced segmentation based on reward
status or tier, Yotpo loyalty functionality perfectly complements
Fobi’s Wallet pass platform. The combination of Fobi’s Wallet
pass platform and Yotpo’s loyalty features will provide brands with
one of the most fully functional loyalty platforms available
today.
FOBI AND YOTPO PARTNERSHIP WILL IMPROVE THE CUSTOMER
EXPERIENCE FOR YOTPO’S CUSTOMERS BOTH ONLINE &
IN-STORE
There are 2 key areas of the Yotpo customer experience, online
and offline that Fobi’s Wallet pass platform improves. First,
the wallet pass provides a simple and easy way for users to monitor
and manage their Yotpo loyalty points right from their mobile
phones. Connected to this, it enables Yotpo brand customers
to utilize the Wallet pass to directly engage with their end-users
by sending personalized real-time notifications and offers right to
the lock screens of their mobile phones. As brands struggle
with building their own zero and first-party data programs, direct
customer engagement on their mobile phone is a key component of any
loyalty program and something that Yotpo is extremely excited to
now be able to offer to their brands.
Secondly, the Fobi Wallet pass solution significantly improves
the end users’ experience for those retailers who have a physical
presence. Currently, if an end user wants to collect or
redeem Yotpo points at a physical retailer through the Shopify POS,
they need to provide their email address or full name to the
cashier, which is personally identifiable information that they
must say publicly, and which the cashier needs to input correctly.
Using Fobi’s Wallet pass solution, however, the customer
simply shows the QR code on their Yotpo Wallet pass to the cashier
who scans it and the points are automatically credited or deducted.
This is a significant enhancement of the in-store customer
experience, helping offline retailers compete against the online
Ecommerce giants.
Fobi CEO Rob
Anson stated, “We have been working for quite some
time on the launch of the Fobi mobile wallet loyalty and rewards
offering. We believe that the Fobi mobile wallet technology is well
suited to deliver the next evolution in loyalty and rewards and
with our partnership with Yotpo we are well positioned for early
success.”
LOYALTY BECOMING EVEN MORE IMPORTANT FOR BRANDS AND
LOYALTY MARKET & WALLET PASS USAGE
GROWING AT A VERY RAPID RATE
In the recent Yotpo State of Brand Loyalty report,
respondents ranked loyalty programs as the top experience brands
could provide to make them more loyal (69%), and a positive
mobile-friendly experience (46%) was also in the top 3, which is
obviously what Fobi helps Yotpo deliver. And 83% of
respondents said belonging to a loyalty program influences their
decision to buy again from a brand, showing the power of loyalty
programs such as the joint Fobi & Yotpo solution for brands
today.
The global loyalty management market size is projected
to grow from USD $3.65 billion in 2020 to USD $18.22 billion by
2028 with a Consolidated Annual Growth Rate (CAGR) of
22.4% during the forecast period, showing significant growth
and opportunity for Fobi & Yotpo.
This partnership with Yotpo extends the Shopify integration
that Fobi has already completed to now include Loyalty and the
Wallet pass.
This press release is available on the Fobi
Website and the FOBI Verified Forum On AGORACOM for
shareholder discussion and management engagement.
About YotpoWith the most
advanced solutions for Loyalty & Referrals, SMS Marketing,
Reviews, and Visual UGC, Yotpo helps brands accelerate their growth
by enabling advocacy and maximizing customer lifetime value. With
Yotpo, brands can effectively leverage social proof to increase
trust and sales, cultivate loyal customer advocates, engage
shoppers on top engagement channels, and so much more. And we want
to make it all easy, too, for brands of all sizes.
About FobiFobi is a
cutting-edge data intelligence company that helps our clients turn
real-time data into actionable insights and personalized customer
engagement to generate increased profits. Fobi's unique IoT device
has the ability to integrate seamlessly into existing
infrastructure to enable data connectivity across online and
on-premise platforms creating highly scalable solutions for our
global clients. Fobi partners with some of the largest companies in
the world to deliver best-in-class solutions and operates globally
in the retail, telecom, sports & entertainment, casino gaming,
and hospitality & tourism industries.
For more information, please contact:
Fobi AI Inc. |
|
Fobi Website: www.fobi.ai |
Rob Anson, CEO |
|
Facebook: @ Fobiinc |
T : +1 877-754-5336 Ext. 3 |
|
Twitter: @ Fobi_inc |
E: ir@fobi.ai |
|
LinkedIn: @ Fobiinc |
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