via InvestorWire – DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF)
(FSE: A2QB0L) (“
DGTL” or the
“
Company“) reports that its wholly owned
subsidiary, Hashoff LLC, has signed a new campaign activation
contract with a global leader in digital sports entertainment and
gaming.
As the first activation stemming from a two-year SaaS licensing
agreement, this contract is valued at $200,000 (plus monthly
licensing fees), with additional social media marketing strategies
surrounding other major sporting events, during the two-year
term.
The campaign will spotlight the client’s premiere sports gaming
brands at the 2021 NCAA Men’s Basketball Championship (i.e. “March
Madness”), which runs from March 14 to April 5, 2021.
In doing so, this client will leverage Hashoff’s social media
content management software to source, activate and manage
top-ranked creators to produce, and distribute video-based content,
driving new online traffic and engagement on their sports gaming
applications.
With a current market capital of over $25 Billion, this Nasdaq
listed client is a global leader in developing and marketing
fantasy sports and mobile sports betting applications, which allow
users to enter, and bet, on sports-related contests, tournaments or
fantasy sports leagues.i
These gaming applications cover nearly all major professional
sports leagues around the world, including the NCAA, MLB, NHL, NFL,
NBA, PGA, Premier and UEFA Champions League soccer, NASCAR, Mixed
Martial Arts (MMA) and Tennis, among others.
Phil Frank, acting CRO of Hashoff, reports, “This initial
activation represents a new era at Hashoff, as we build towards a
leadership position in video-based social media content marketing.
The success of this campaign will produce a valuable case study
highlighting the effectiveness of Hashoff’s software for video
based social media content marketing campaigns for tier one brands
within the global digital sports entertainment and gaming
sector.”
Video based social media content is one of the fastest growing
categories within the global social media marketing industry. A
2020 market research report from top Silicon Valley Venture Capital
firm Andreesen Horowitz cites daily video streaming and gaming in
the USA to have grown 25%, and 75%, respectively.ii With
over 1.5 billion users worldwide, TikTok has grown over 800% since
2018, and is now the fastest growing social media application,
worldwide.iii
DGTL recently completed a series of non-brokered financings to
fund the expansion of the Hashoff platform on the top video-based
social media platforms (e.g. TikTok and Snap Chat).
For more information, visit https://dgtlinc.com, or
contact:
Investor Relations John Belfontaine,
Director
Email: IR@dgtlinc.com Phone: +1 (877) 879-3485
DGTL HOLDINGS INC. DGTL Holdings Inc. acquires
and accelerates transformative digital media, marketing and
advertising software technologies, powered by Artificial
Intelligence (AI). DGTL (i.e. Digital Growth Technologies and
Licensing) specializes in accelerating fully commercialized
enterprise level SaaS (software-as-a-service) companies in the
sectors of content, analytics and distribution, via a blend of
unique capitalization structures. DGTL Holdings Inc. is traded on
the Toronto Venture Exchange as “DGTL”, the OTCQB exchange as
“DGTHF”, and the Frankfurt Stock Exchange as “A2QB0L”.
For more information,
visit https://dgtlinc.com/investors
HASHOFF LLCAs a wholly owned subsidiary of DGTL
Holdings Inc., Hashoff is an enterprise level self-service CaaS
(content-as-a-service) built on proprietary Artificial Intelligence
and Machine Learning (AI-ML) technology. Hashoff’s AI-ML platform
functions as a full-service content management system, designed to
empower global brands by identifying, optimizing, engaging,
managing, and tracking top-ranked digital content publishers for
localized brand marketing campaigns. Hashoff is fully
commercialized and currently serves numerous global brands by
providing direct access to the global gig-economy of over 140
million freelance content creators.
Hashoff’s customer portfolio includes global brands in a range
of key growth categories, including Anheuser Busch-InBev, Nestle,
Post Holdings, Danone and Keurig-Dr. Pepper, Dunkin Brands, The
Container Store, TJ Maxx, Ulta Beauty and Pizza Hut Live Nation,
The CW, Scribd, Syneos Health and Novartis, etc.iv Watch
the Hashoff investor video by
visiting; https://dgtlinc.com/hashoff.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in policies
of the TSX Venture Exchange) accepts responsibility for the
adequacy or accuracy of this release.
Wire Service ContactInvestorWire (IW)Los
Angeles, Californiawww.InvestorWire.com212.418.1217
OfficeEditor@InvestorWire.com
i As of February 5, 2021
ii Live, Social, and Shoppable: The Future of Video
iii TikTok reveals U.S., global user growth numbers for first
time (cnbc.com)
iv Current and past customers
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