Stingray Advertising Expands Retail Media Network with In-Store Video Advertising Across METRO Banners
2024年12月11日 - 10:00PM
Stingray (TSX: RAY.A; RAY.B), a leader in music, video content
distribution, business services, and advertising solutions, is
excited to announce the expansion of its retail media network with
the introduction of video advertising across METRO food and
pharmacy banners. This new offering enhances the existing in-store
audio advertising partnership, providing brands with a dynamic
platform to engage and convert shoppers through digital signage.
Advertisers have the flexibility to use either existing creative
or choose from Stingray Advertising's six animated templates which
are designed to be conducive to a physical retail environment while
complimenting the shopper’s in-store experience: aisle driver,
brand driver, co-branded driver, direct response, recipe driver,
and web driver.
Additionally, Stingray Advertising has teamed up with Vistar
Media for all delivery of video advertising inventory across the
METRO retail network. By leveraging Vistar's advanced technology
platform, Stingray Advertising can efficiently manage and optimize
all in-store video advertising campaigns directly while also
offering programmatic deal types, such as PMPs.
“The addition of in-store video advertising at METRO banners
significantly enhances our retail media network, offering brands
innovative ways to connect with consumers through the power of both
sight and sound,” said Ryan Fuss, Senior Vice President of Stingray
Advertising. “We are excited to broaden our partnership with METRO
while providing advertisers with an increasingly diversified
portfolio of impactful retail media opportunities.”
“Our in-store Retail Media offering not only delivers an
innovative and engaging customer experience but also empowers
brands to connect and engage at the most critical touchpoint of the
customer journey. Partnering with Stingray enables us to deliver
unparalleled sound and visual quality within our In-store network,”
said Alain Tadros, Vice President and Chief Marketing Officer and
Digital Strategy, METRO.
Matt Fitzgerald, Director of Enterprise Solutions at Vistar
Media, commented: "We're thrilled to partner with Stingray
Advertising in expanding their retail media network with video
capabilities across METRO banners. By integrating Vistar’s ad
server technology, we’re enabling a streamlined approach for
managing and optimizing ad inventory, giving METRO the tools to
reach consumers with precision and impact. This partnership will
allow Stingray to unlock new levels of efficiency and engagement
within high-traffic retail environments, transforming in-store
moments into meaningful brand experiences."
The expanded network now encompasses a total of 576 locations
across METRO grocery banners, reaching approximately 20.8 million
monthly shoppers. This includes Metro locations in Quebec and
Ontario, as well as Super C and Adonis locations in Quebec, and
Food Basics in Ontario. As of early 2025, these same video
advertising solutions will be offered in 316 METRO pharmacy
locations, including Jean Coutu, Brunet, Metro Pharmacy, and Food
Basics Pharmacy. While the initial rollout includes screens at the
entrance of every location, further expansion of in-store video ads
is planned for the near future.
This expansion underscores Stingray Advertising's commitment to
delivering cutting-edge advertising solutions that drive engagement
and results for brands and retailers.
About StingrayStingray (TSX: RAY.A; RAY.B), a
global music, media, and technology company, is an industry leader
in TV broadcasting, streaming, radio, business services, and
advertising. Stingray provides an array of global music, digital,
and advertising services to enterprise brands worldwide, including
audio and video channels, over 100 radio stations, subscription
video-on-demand content, FAST channels, karaoke products and music
apps, and in-car and on-board infotainment content. Stingray
Business, a division of Stingray, provides commercial solutions in
music, in-store advertising solutions, digital signage, and
AI-driven consumer insights and feedback. Stingray Advertising is
North America's largest retail audio advertising network,
delivering digital audio messaging to more than 30,000 major retail
locations. Stingray has close to 1,000 employees worldwide and
reaches 540 million consumers in 160 countries. For more
information, visit www.stingray.com
For more information, please contact:
Frédérique Gagnier
Director, Communications and Partnerships
Stingray
fgagnier@stingray.com
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