TORONTO, Feb. 25, 2019 /PRNewswire/ - Joe Fresh is pleased
to announce the launch of its Spring 2019 Advertising Campaign,
'Free Your Fresh.' Inspired by the brands heritage, 'Free
Your Fresh,' speaks to the busy, fashion-conscious woman, reminding
her to invite moments of fun and joy into her every day. The
campaign highlights the Spring 2019 collection, which was designed
to offer a range of smart and stylish products, every day fashion
essentials and the opportunity to find that perfect item and make
it your own. Featuring reimagined classics that are made to
live in, made to love and made to last, the campaign
gives Canadians permission to be bold, get cheeky, stand out
and most importantly, free their fresh and not be afraid to show
it. The Joe Fresh Spring 2019 campaign can be viewed here.
"Free Your Fresh" is more than just a campaign, it's an
attitude, a state of mind and a reaffirmation of our core values
that brings us back to our Joe Fresh roots," states
Lindsay Cook, Vice President of
Marketing and Communications. "The feeling evoked from this
campaign will reinforce what long-time Joe Fresh fans love about
the brand, the upbeat, happy energy, the endless bursts of colour,
and the artful simplicity of the collections. When developing
the campaign concept, we aimed to capture moments of joy to bring
to life the idea of Free Your Fresh."
Joe Fresh partnered with Select World's Chief Creative
Officer, Hans
Dorsinville, named one of Adweek's "Creative 100 in
2017," to lead the creative strategy of 'Free Your Fresh.'
Dorsinville – a primary force behind many breakthrough campaigns,
including the Lane Bryant "I'm No Angel" campaign, brings a
re-imagined attitude to the beloved Joe Fresh brand.
The campaign launches February 24,
2019, and spans digital and social platforms, TV, and cinema
screens across Canada. Watch it
here.
About Joe Fresh
Essential Style. Exceptional Value.
Founded in 2006, Joe Fresh offers accessible, modern
design in lifestyle collections for women, men and children. Today
one of Canada's leading fashion retailers, Joe
Fresh brings a contemporary point of view to everyday wardrobe
favourites full of colour, polish and thoughtful details. In
categories spanning apparel, accessories, footwear and
beauty, Joe Fresh provides quality and style for the
entire family. In Canada, Joe Fresh products are
available in more than 1,450 retail locations; including over 350
Loblaw locations, 1,100 Shoppers Drugmart locations, 11
freestanding Joe Fresh stores and JoeFresh.com. Joe
Fresh is also available internationally through local partners
in the Philippines and the United States. For more information, please
visit joefresh.com
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SOURCE Loblaw Companies Limited - Joe Fresh