Canada's
Largest Cinema Operator to Reach 20 ScreenX Locations by Year-End,
Enhancing The Moviegoing Experience Across the Country
HOLLYWOOD, Calif., July 23,
2024 /PRNewswire/ -- CJ 4DPLEX, the
world's leading producer of premium film formats and cinema
technologies, and Cineplex, Canada's leading entertainment and media
company, announced today three new ScreenX theaters will open this
year throughout Canada. The
addition of these new locations will bring the total number of
Cineplex's ScreenX auditoriums to 20, solidifying the company's
position as the leader in this innovative format in Canada. The newest ScreenX auditorium
will open at Cineplex Cinemas Coquitlam and VIP in the fall
with the other two locations to be announced.
ScreenX is a revolutionary, multi-projection system that offers
a 270-degree viewing experience by expanding the screen image onto
the side walls of the theatre. This groundbreaking format allows
moviegoers to be fully immersed in the action, creating a unique
and unforgettable experience. Some of the Cineplex ScreenX theatres
are combined with UltraAVX, Cineplex's upgraded theatre experience
that delivers superior picture quality with dynamic surround sound,
offering an ultra-premium viewing environment that consistently
impresses audiences.
"Since the introduction of Cineplex's first ScreenX theatre in
December 2018, our revolutionary and
differentiated format has proven to be a high performer in
Canada," stated Don Savant, CEO & President, CJ 4DPLEX
Americas. "We are excited to continue to redefine cinematic
entertainment side by side with Cineplex.
"We are excited to expand our ScreenX experience, continuing our
ongoing commitment to innovation by offering a wide variety of
premium experiences for moviegoers to experience memorable, shared
moments with family and friends in larger-than-life formats,"
said Kevin Watts, Executive
Vice President, Exhibition & LBE, Cineplex.
In addition to the growth of ScreenX, Cineplex also offers CJ
4DPLEX's multisensory 4DX theaters. The first 4DX auditorium was
opened at Cineplex Cinemas Yonge-Dundas and VIP in
November 2016. Cineplex now operates
a total of seven 4DX locations. 4DX incorporates more than 21
different effects including motion, vibration, water, wind, snow,
lightning, scents, and other special effects synchronized with the
on-screen action.
About CJ 4DPLEX:
CJ 4DPLEX is a leading,
next-generation cinema technology company, headquartered in
Seoul with international offices
in Los Angeles and Beijing. The company has created innovative
film technologies for theaters worldwide that include 'ScreenX',
'4DX', and '4DX Screen' for consumers to experience films in ways
that were never before possible.
CJ 4DPLEX is a part of the CJ Group conglomerate that also
includes entertainment powerhouses CJ CGV, the fifth largest
theater chain in the world, and CJ ENM (CJ Entertainment &
Media), who produced the Academy Award®, Golden Globe® and SAG
Awards winning film, "Parasite".
ScreenX is the world's first multi-projection cinema with an
immersive 270 degree field of view. By expanding the image beyond
the frame and onto the walls of the theater, ScreenX places the
audience directly at the center of the story, creating a visually
immersive viewing experience unlike any other. To date, there are
over 370 ScreenX auditoriums around the world in 40 countries.
4DX provides moviegoers with a multi-sensory cinema-going
experience, allowing audiences to connect with movies through
motion, vibration, water, wind, snow, lightning, scents, and other
special effects that enhance the visuals on-screen. Each 4DX
auditorium incorporates motion-based seating synchronized with more
than 21 different effects and optimized by a team of skilled
editors. To date, there are over 790 4DX auditoriums around the
world, spanning over 70 countries.
About Cineplex
Cineplex (TSX:CGX) is a top-tier
Canadian brand that operates in the Film Entertainment and Content,
Amusement and Leisure, and Media sectors. Cineplex offers a unique
escape from the everyday to millions of guests through its circuit
of nearly 170 movie theatres and location-based entertainment
venues. In addition to being Canada's largest and most innovative film
exhibitor, the company operates Canada's favourite destination for 'Eats &
Entertainment' (The Rec Room), complexes specially designed for
teens and families (Playdium), and an entertainment concept that
brings movies, amusement gaming, dining, and live performances
together under one roof (Cineplex Junxion). It also operates
successful businesses in digital commerce (CineplexStore.com),
alternative programming (Cineplex Events), motion picture
distribution (Cineplex Pictures), cinema media (Cineplex Media) and
digital place-based media (Cineplex Digital Media). Providing even
more value for its guests, Cineplex is a partner in Scene+,
Canada's largest entertainment and
lifestyle loyalty program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs over 10,000 people in its
offices and venues across Canada.
To learn more, visit Cineplex.com.
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SOURCE CJ 4DPLEX