America's original work boot brand and
Metallica's workforce education initiative come together to launch
a limited-edition Rancher Boot that benefits the skilled
trades.
ROCKFORD, Mich., Aug. 1, 2024
/PRNewswire/ -- Wolverine®, the 141-year-old boot and clothing
company, and Metallica Scholars, the workforce education initiative
within Metallica's foundation, All Within My Hands (AWMH) have
once again united to champion the next generation of skilled
workers. Banding together since 2019, Wolverine and Metallica
Scholars have released their fifth collection of co-branded
products, where half of the proceeds benefit skilled workers.
The latest collaboration between Wolverine and Metallica
Scholars brings an edgy twist to Wolverine's classic Wellington boot. Crafted with premium
materials and waterproof full-grain leather, the Wolverine x
Metallica Scholars Rancher Boot blends a timeless western
silhouette with a bold, blackened pattern that features custom
skull artwork by Metallica collaborator Brandon Heart. Built with Wolverine's quality
craftsmanship, these boots are ready for anything, from tackling
the workday grind or rocking out in the snake pit. The boots will
retail for $169.95 on
wolverine.com.
"Wolverine is proud to continue our partnership with Metallica
Scholars in supporting the next generation of skilled workers,"
said Scott Schoessel, Wolverine
Boots Chief Marketing Officer. "The skilled labor workforce still
faces a critical shortage, and this partnership has been pivotal in
our team's mission to bridge that gap. We are excited to unveil our
fifth collection together, capturing the perfect mix of style,
quality, and a great purpose."
In addition to the limited-edition rancher boots, the Wolverine
x Metallica Scholars collection features an assortment of apparel
and accessories, including:
- Wolverine x Metallica Scholars Trucker Hat (retailing for
$19.95)
- Wolverine x Metallica Scholars Tee (retailing for $24.95)
- Wolverine x Metallica Scholars Bandana (retailing for
$14.95)
- Wolverine x Metallica Scholars Socks 3pk (retailing for
$22.95)
"Wolverine has been a strong, dedicated partner to Metallica
Scholars from the very beginning," said Pete Delgrosso, AWMH Executive Director. "Our
team is honored to stand together for the fifth year of our
partnership to continue championing the future of skilled
workers."
Wolverine will be donating half of the sales from this
limited-edition style directly to Metallica Scholars, helping more
individuals forge their own paths within the skilled trades.
The Wolverine x Metallica Scholars limited-edition collection is
now available at wolverine.com/metallica
ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a
mission to honor the spirit and tenacity of the American worker and
build the next generation of skilled trades people. Taking pride in
crafting durable boots with unrivaled craftsmanship and the highest
quality materials, Wolverine is dedicated to serving hardworking
people all over the world. Through Project Bootstrap, Wolverine has
contributed over $2 million to
organizations in support of the skilled trades. For more
information, visit www.wolverine.com. Wolverine is a
division of Wolverine World Wide, Inc. (NYSE: WWW)
ABOUT ALL WITHIN MY HANDS
Founded in 2017, AWMH is a non-profit, philanthropic organization
created by the members and management of Metallica dedicated to
creating sustainable communities by supporting workforce education,
the fight against hunger, and other critical local services.
Metallica Scholars is a major workforce education initiative that
provides direct support to community colleges, in partnership with
the American Association of Community Colleges, to enhance career
and technical education programs. These programs provide skills and
services to students who are looking to enter a traditional trade
or other applied learning program. 100% of donations made to AWMH
go directly to local organizations that the Foundation supports.
Please visit AllWithinMyHands.org for more information.
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SOURCE Wolverine