LIVONIA, Mich., May 14, 2012 /PRNewswire/ -- Valassis (NYSE:
VCI), one of the nation's leading media and marketing services
companies, announced today it will host its third annual Media and
Consumer Landscape webcast on Wednesday, May
16 from 2 to 3 p.m. ET.
Therese Mulvey, Valassis Vice
President of Marketing Intelligence, will present information
on navigating the consumer path to purchase, taking a look at how
media directs and influences consumers as they make decisions.
"The consumer decision-making journey is more involved than
ever," Mulvey said. "Media preferences are changing, due in
great part to the swell of digital activity. Consumers are in
control and using every type of media available. Savings are
paramount and deals are the driver."
The webcast will explore the consumer journey on the new path to
purchase, including what media they use and how age and ethnicity
influence the process. Highlights of the webcast include:
- Multicultural Markets are the new Mainstream: In 2010,
babies born to Hispanic, Black and Asian women will, for the first
time ever, account for 50 percent of all births in the nation. The
Census Bureau estimates that minorities will constitute a majority
of Americans under age 18 in only one decade.
- Consumers 18-34 are Digitally Connected: 30% percent of
consumers 18-34 regularly search the Internet using an Android
Smartphone (25% for iPhone), compared to only 4% of consumers over
55 who do the same (5% for iPhone).
- Coupons Continue in Popularity: According to BIGinsight
MBI, December 2011, 69% of consumers
cut out coupons from advertising inserts; 62% from other sources
(e.g. newspaper, magazines); 61% an email; 53% from a website; and
18% download coupons to a frequent shopper card.
- Consumers use Print AND Digital: The majority of
consumers are using BOTH print and online media to plan grocery
shopping trips according to Kantar Retail ShopperScape, 2012, with
45% of consumers 18-34 selecting paper coupons, 35% searching
online; 53% of consumers 35-54 selecting paper coupons, 29%
searching online; and 52% of consumers over 55 selecting paper
coupons, and 16% searching online.
To sign up for the Wednesday, May
16 webcast, go to: http://bit.ly/ISPbDJ. For more
information, please call 1-877-529-5001 or email
marketingcommunications@valassis.com.
About Valassis
Valassis is one of the nation's leading media and marketing
services companies, offering unparalleled reach and scale to more
than 15,000 advertisers. Its RedPlum® media portfolio delivers
value on a weekly basis to over 100 million shoppers across a
multi-media platform – in-home, in-store and in-motion. Through its
digital offerings, including redplum.com and save.com, consumers
can find compelling national and local deals. Headquartered in
Livonia, Michigan with
approximately 7,000 associates in 28 states and eight countries,
Valassis is widely recognized for its associate and corporate
citizenship programs, including its America's Looking for Its
Missing Children® program. Valassis companies include Valassis
Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis
Relationship Marketing Systems, LLC and NCH Marketing Services,
Inc. For more information, visit http://www.valassis.com,
http://www.redplum.com and http://www.save.com. To learn about
advertising opportunities with RedPlum, please call
1-800-437-0479.
Cautionary Statements Regarding Forward-looking
Statements
This document contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown
risks and uncertainties and other factors which may cause our
actual results, performance or achievements to be materially
different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Such
factors include, among others, the following: price competition
from our existing competitors; new competitors in any of our
businesses; a shift in client preferences for different promotional
materials, strategies or coupon delivery methods, including,
without limitation, as a result of declines in newspaper
circulation and/or increased competition from new media formats
including digital; an unforeseen increase in paper or postal costs;
changes which affect the businesses of our clients and lead to
reduced sales promotion spending, including, without limitation, a
decrease of marketing budgets which are generally discretionary in
nature and easier to reduce in the short-term than other expenses;
our substantial indebtedness, and ability to refinance such
indebtedness, if necessary, and our ability to incur additional
indebtedness, may affect our financial health; the financial
condition, including bankruptcies, of our clients, suppliers,
senior secured credit facility lenders or other counterparties;
certain covenants in our debt documents could adversely restrict
our financial and operating flexibility; fluctuations in the
amount, timing, pages, weight and kinds of advertising pieces from
period to period, due to a change in our clients' promotional
needs, inventories and other factors, including, without
limitation, high levels of coupon redemption rates; our failure to
attract and retain qualified personnel may affect our business and
results of operations; a rise in interest rates could increase our
borrowing costs; possible governmental regulation or litigation
affecting aspects of our business; clients experiencing financial
difficulties, or otherwise being unable to meet their obligations
as they become due, could affect our results of operations and
financial condition; uncertainty in the application and
interpretation of applicable state sales tax laws may expose us to
additional sales tax liability; and general economic conditions,
whether nationally, internationally, or in the market areas in
which we conduct our business, including the adverse impact of the
ongoing economic downturn on the marketing expenditures and
activities of our clients and prospective clients as well as our
vendors, with whom we rely on to provide us with quality materials
at the right prices and in a timely manner. These and other risks
and uncertainties related to our business are described in greater
detail in our filings with the United States Securities and
Exchange Commission, including our reports on Forms 10-K and 10-Q
and the foregoing information should be read in conjunction with
these filings. We disclaim any intention or obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.
SOURCE Valassis