One in Three Consumers Victimized by Fraud on Gig Economy Platforms
2024年5月14日 - 9:00PM
More than one-third of American consumers have been victimized by
fraud while using gig economy platforms, like delivery and
ride-sharing apps, according to a new report from TransUnion (NYSE:
TRU). This represents a 21% increase from its last survey of
gig-economy consumers in July 2023.
Across generations, less than half of respondents expressed
concern over fraud on gig platforms. However, 75% said they would
switch platforms if their account were compromised or if they
experienced fraud. These findings and more are part of a
comprehensive study on the attitudes, behaviors and experiences of
consumers participating in the U.S. gig economy. The full findings
are available in the 2024 Semi-Annual U.S. Gig Economy Report.
Among those who’ve been victimized, 16% said they’ve fallen
victim once and 18% reported being victimized multiple times.
However, Millennials made up nearly one-third (32%) of consumers
who were victimized once while comprising 40% of those who fell
victim multiple times.
“Millennials are among the power users for gig platforms, so
it’s not surprising that they would encounter fraud at higher
levels,” said Tracey Lazos, senior director of TransUnion’s gig
economy business. “However, Gen Z consumers are also power users
but report far fewer experiences with fraud. We believe Millennials
are being targeted at higher rates than Gen Z users due to their
overall higher incomes.”
Generational Breakdown of Consumers
Victimized by Fraud
|
Gen Z |
Millennials |
Gen X |
Baby Boomers |
Victimized Once |
22% |
32% |
20% |
26% |
Victimized Multiple Times |
18% |
40% |
26% |
16% |
The report notes that gig platform consumers face a variety of
attacks and can fall victim to fraud or scams despite their best
efforts to combat it. Identity theft and payment related fraud –
either through inducing scam payments or via stolen credit cards –
remain the most prevalent types of fraud on gig platforms.
Consumers do not feel responsible for
security
When it came to preventing fraud, consumers placed the onus on
gig platforms and their employees for maintaining security. While
consumers accept a minimum level of friction for verifying
identity, they believe gig workers should have more stringent
protocols in place. This was especially true for younger
cohorts.
For example, 52% of Gen Z consumers said gig platforms should
use biometric verification on their workers while only 37% said the
same should be true for consumers. Similarly, 44% of Millennial
consumers wanted biometric verification for workers compared to
just 35% for consumers.
“What this tells us is that consumers place the onus for
security squarely on the platforms,” said Lazos. “They have no
problem leaving if they feel their information and identity are not
being protected.”
Gig platforms interested in providing a seamless and secure
experience for both workers and consumers should consider the
TransUnion TruValidate™ solution suite for identity insights, fraud
analytics and omnichannel authentication.
Consumers getting cost conscious
Adding to concern over the rise in fraud is that it happened as
consumers pulled back their spending on gig platforms. Nearly three
quarters (74%) of consumers reported spending less than $250 per
month on gig services, compared to just 64% who spent under that
level in July 2023.
Spending decreased the most among Baby Boomers—71% of whom
reported spending less than $100 per month in the most recent
survey, compared to 54% in the last survey. Millennials and Gen Z
remain the power users on gig platforms, with nearly a third (32%)
of both groups reporting their spend between $250 and $750 per
month.
In addition, consumers indicated that cost was their top
consideration when deciding which gig platform to use. The report
notes that gig platforms should explore ways to maximize
efficiencies within their operations to allow for more competitive
pricing.
“Leveraging identity data to speed up worker onboarding and
improve marketing efficiency to find the next crop of big spenders
can help gig platforms achieve profitable growth,” concluded
Lazos.
Click here to read the 2024 Semi-Annual Consumer Gig Economy
Report.
Learn more about TransUnion’s TruAudience marketing solutions
suite.
Research Methodology
This online survey of 1,028 adults was conducted in February
2024, by TransUnion in partnership with third-party research
provider, Toluna. Survey participants included adults 18 years of
age and older residing in the United States- who participate in the
gig economy as a consumer of gig services. Participants included
current and future users of gig economy services. The survey was
conducted using an online research panel method across a
combination of desktop, mobile, and tablet devices. Survey
questions were administered in English. All U.S. regions are
represented in the study survey responses. To ensure general
population sample representativeness across United States resident
demographics, the survey targeted respondents in line with the
census statistics on the dimensions of age, household income, and
region. Generations are defined as follows: Gen Z, born 1997- 2005;
Millennials, born 1981-1996; Gen X, born 1965-1980; Baby Boomers,
born 1946-1964; and Silent, born 1928-1945. These research results
are unweighted and statistically significant at a 95% confidence
level within ±3 percentage points based on calculated error margin.
Please note some chart percentages may not add up to 100% due to
rounding or multiple answers being accepted.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with
over 13,000 associates operating in more than 30 countries. We make
trust possible by ensuring each person is reliably represented in
the marketplace. We do this with a Tru™ picture of each person: an
actionable view of consumers, stewarded with care. Through our
acquisitions and technology investments we have developed
innovative solutions that extend beyond our strong foundation in
core credit into areas such as marketing, fraud, risk and advanced
analytics. As a result, consumers and businesses can transact with
confidence and achieve great things. We call this Information for
Good® — and it leads to economic opportunity, great experiences and
personal empowerment for millions of people around the
world. http://www.transunion.com/business
Contact |
Dave
Blumberg |
|
TransUnion |
E-mail |
david.blumberg@transunion.com |
Telephone |
312-972-6646 |
TransUnion (NYSE:TRU)
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過去 株価チャート
から 6 2023 まで 6 2024