VideoHub(R) Launches Full Suite of End-to-End Creative Offerings for Interactive Video
2013年7月24日 - 4:30AM
Marketwired
Tremor Video, Inc. (NYSE: TRMR), a leading provider of
technology-driven video advertising solutions, today announced the
global launch of a full enterprise suite of offerings for creating,
serving and measuring interactive video ad campaigns across all
placements and multiple screens. Agencies who license the Company's
enterprise solution, VideoHub for Advertisers (VHA), can now
leverage award-winning interactive creative formats across their
entire video buy and benefit from the platform's best-in-class
analytics. The VHA creative suite solves the workflow issues that
have slowed industry adoption of interactive video ad experiences
beyond basic pre-roll. By allowing clients to better measure and
understand the value of interactivity alongside reach and
frequency, VHA bridges the TV and Video space for marketers ready
to leverage the combined brand building power at scale.
The interactive video ad formats are customizable to brand
specific needs and dynamically reformat to each player environment
across online and mobile devices. VHA's sophisticated analytics
suite allows clients to understand the factors that are
contributing to engagement and know if engagement is driving ROI.
"It's not just about building interactive video ads, or measuring
simple metrics like the number of clicks or shares, it is about
really understanding the value of different advertising
experiences. This is what we do," said Anthony Risicato, General
Manager of VideoHub, the enterprise division of Tremor Video,
Inc.
Understanding with confidence, how a video ad is resonating
across screens, audiences and diverse content environments is what
the industry needs to drive sustainable and scalable solutions.
VideoHub technology recently received accreditation from the Media
Rating Council (MRC) for 5 critical metrics that help brand
marketers, media agencies, and publishers measure the accuracy and
effectiveness of digital video: Impressions, clicks, engagements,
unique reach and most notably, average viewability percentage.
VideoHub is the first technology to receive MRC accreditation
specifically for digital video viewability.
VideoHub has been working with strategic agency partners over
the past year to enhance their creative tools and streamline the
entire workflow from building to buying to optimizing video
campaigns. "We're thrilled to bring this full creative capability
to the global market in response to strong advertiser demand," said
Risicato.
About Tremor Video, Inc. Tremor Video is a
leading provider of technology-driven video advertising solutions
enabling brand advertisers to engage consumers across multiple
internet-connected devices including computers, smartphones,
tablets and connected TVs. Our clients include some of the largest
brand advertisers and agencies in the world. These relationships
have helped us create a robust online video ecosystem that includes
more than 500 premium websites and mobile applications, over 200 of
which partner with us on an exclusive basis. Our proprietary
technology, VideoHub, analyzes in-stream video content, detects
viewer and system attributes, and leverages our large repository of
stored data to optimize video ad campaigns for brand-centric
metrics. Through our VideoHub for Advertisers (VHA) enterprise
solution, VideoHub also provides advertisers and agencies with
advanced analytics and measurement tools enabling them to
understand why, when and where viewers engage with their video
ads.
Tremor Video is based in NY and has offices in Atlanta, Boston,
Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with
international offices in London, Singapore, and Toronto. For more
information, visit tremorvideo.com and find Tremor Video on
Twitter, Facebook and LinkedIn.
Forward-Looking Statements This press
release contains forward-looking statements that involve risks,
uncertainties, assumptions and other factors that could cause
actual results and the timing of certain events to differ
materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits related
to new products or enhancements to the features or functionality of
Tremor Video's existing products. Important factors that could
cause actual results to differ materially include: the impact of
technological development and competition; market acceptance of
Tremor Video's products; design, manufacturing or software defects;
changes in client preferences or demands; changes in industry
standards and interfaces; global economic conditions; as well as
other factors detailed from time to time in the reports Tremor
Video files with the Securities and Exchange Commission.
Forward-looking statements are not guarantees of future performance
or events and investors are cautioned not to place undue reliance
on any forward-looking statement. Furthermore, forward-looking
statements speak only as of the date on which they are made, and,
except as required by law, Tremor Video disclaims any obligation to
update these forward-looking statements to reflect future events or
circumstances.
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Public Relations Contact: Melinda McLaughlin Chief
Marketing Officer Email Contact 212-584-0346
Tremor Video, Inc. (NYSE:TRMR)
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