LiveRamp Holdings Inc (RAMP)

LiveRamp Partners with Adobe to Bring Commerce Purchase Data into GenStudio for Commerce Media NetworksJune 23, 2026 3:00 AM
Business WireAdobe GenStudio for Commerce Media Networks addresses key creative, data, and activation needsLiveRamp (NYSE: RAMP), the leader in data collaboration, today announced a new integration with Adobe GenStudio for Commerce Media Networks (CMNs), making commerce purchase data available through LiveRamp’s platform for use in Adobe’s agentic content supply chain — enabling brands to build and launch more targeted campaigns within commerce media networks.CMNs have emerged as one of the fastest-growing advertising channels, giving brands direct access to high-intent shoppers at the moment of purchase. Yet most networks face a compounding challenge: scaling creative production for existing advertisers while activating the far larger base of brands selling through their platform who have never run a single ad. Adobe GenStudio for Commerce Media Networks addresses this gap — for campaigns built on this platform, the LiveRamp integration enhances their targeting and effectiveness.“Commerce Media Networks own incredible purchase intelligence but turning that into personalized ads at scale has always been the hard part. Now CMNs can leverage AI to match the right ad to the right moment — at scale, on brand, and without operational overhead — to further increase marketing performance,” said Nichole Giamona, Head of Product, Adobe GenStudio. “As CMNs rapidly become a cornerstone of marketers’ strategies, this solution helps networks to scale cutting-edge service and capabilities to their customers, giving them unprecedented control over content, targeting, and personalization.”LiveRamp’s commerce media networks data works alongside Adobe Real-Time CDP Collaboration within GenStudio for Commerce Media Networks, enabling commerce media networks to build targeted customer cohorts from real purchase behavior and scale relevant content to engage with those cohorts across the entire media ecosystem. Rather than relying on modeled audiences, brands can customize AI-generated creative for specific customer segments, defined by what people have actually bought.“To win in a crowded market, commerce media networks must continue evolving their capabilities to include the scale of AI, as well as the powerful creative personalization it powers,” said Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp. “With this new capability to extend the applicability of data, as well as amplify the importance of consumer touchpoints with Adobe’s creative and customer leadership and LiveRamp’s insights and network, brands will have more power than ever before to create impactful marketing.”For more information on Adobe GenStudio for Commerce Media Networks, visit here.About LiveRampLiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.View source version on businesswire.com: https://www.businesswire.com/news/home/20260623241705/en/PR@liveramp.com Original: LiveRamp Partners with Adobe to Bring Commerce Purchase Data into GenStudio for Commerce Media Networks

LiveRamp jumps after earnings beat and $2.5 billion Publicis takeover deal (RAMP)May 18, 2026 8:47 AM
IH Market News LiveRamp Holdings Inc. (NYSE:RAMP) shares surged more than 26% in premarket trading on Monday after the company reported stronger-than-expected fourth-quarter results and announced a definitive agreement to be acquired by Publicis Groupe for $2.5 billion. Quarterly earnings and revenue exceed expectations The data collaboration technology company posted adjusted earnings of $0.52 per share for the fourth quarter of fiscal 2026, beating analyst forecasts of $0.49 per share.Revenue increased 9% year-over-year to $206 million, slightly ahead of consensus estimates of $205.48 million.Subscription revenue rose 9% to $158 million, while Marketplace & Other revenue climbed 11% to $49 million.“We finished FY26 on a strong note, with Q4 revenue and operating income ahead of consensus and ARR growth accelerating sequentially,” chief executive Scott Howe said.“We also achieved record operating cash flow in FY26, and returned over 100% to shareholders through buybacks.” Margins and recurring revenue continue improving Adjusted operating income jumped 75% to $40 million during the quarter.Adjusted operating margin expanded by seven percentage points to 20%, while annual recurring revenue increased 8% to $545 million.The company also reported subscription net retention of 107%, reflecting improved customer retention and expansion trends.For the full fiscal year 2026, LiveRamp generated record operating cash flow of $168 million.The company repurchased approximately 7.1 million shares for $194 million during the year.LiveRamp ended the fiscal year with 133 customers generating more than $1 million in annualized subscription revenue, up from 128 customers a year earlier. Publicis acquisition offers 30% premium Under the acquisition agreement with Publicis Groupe, LiveRamp shareholders will receive $38.50 per share in cash.The offer represents a premium of roughly 30% compared with the company’s closing share price on May 15.The transaction is expected to close before the end of calendar year 2026, subject to shareholder approval and customary closing conditions.LiveRamp Holdings stock price Original: LiveRamp jumps after earnings beat and $2.5 billion Publicis takeover deal (RAMP)

Later More Than Doubles Enterprise Business as Influencer Marketing Becomes a Performance ChannelApril 14, 2026 8:58 AM
PR Newswire (US)

The company surpasses $2.9B in creator-driven commerce, appoints new CTO and expands AI capabilitiesBOSTON, April 14, 2026 /PRNewswire/ -- Later, the enterprise standard for influencer marketing and social commerce, today announces record performance milestones for Q1 2026. Fueled by strong enterprise momentum and a comprehensive rebrand launched at SXSW 2026, Later reported over 100% year-over-year growth in enterprise business for Q1 2026 as Fortune 500 brands consolidate their creator and social programs around a single, intelligent solution.







Later now powers $2.9 billion in verified influencer-driven purchases, giving brands direct visibility into influencer media ROI, and has delivered more than $250 million in cumulative creator payouts. Together, these figures reflect the scale and accountability that enterprise marketers increasingly demand.Enterprise Brands Double Down on Creator-Led GrowthMuch of Later's growth in Q1 2026 comes from existing enterprise clients expanding their investments in influencer marketing with Later. Nike, Southwest Airlines, Wayfair, and Unilever are among the industry leaders now relying on Later to power their creator programs at scale."The industry has moved into an era of total accountability," said Scott Sutton, CEO of Later. "Brands are asking how to run creator marketing with the accuracy of any other performance channel. Our growth reflects how brands think about creator-led campaigns now: from gut-feel to data-driven programs that deliver measurable social revenue at scale.""Stanley 1913 is constantly looking for ways to connect more authentically with our customers through trusted voices," said Karla Tafra, Sr. Manager, Influencer and Affiliate at Stanley 1913. "Later gives us the data precision to orchestrate creator-led moments that resonate culturally and deliver the measurable impact our business demands."New CTO to Accelerate Later's AI LeadershipTo lead the next phase of its technical evolution, Later appointed Mohsin Hussain as Chief Technology Officer, effective April 1, 2026. Hussain joins from LiveRamp (NYSE: RAMP), where he served as CTO and EVP, leading global engineering across more than 1,000 customers. His 25-year career spans Criteo and AOL/Netscape, with deep expertise in machine learning, data science, AI-native systems and scaling large, complex technology platforms."Later is sitting on the world's richest creator dataset," said Mohsin Hussain, CTO of Later. "I joined because the data infrastructure we're building today will shape how brands run creator programs for years to come. I look forward to strengthening our engineering culture and accelerating the innovation behind Later EdgeAI to ensure our technology continues to meet the evolving needs of the world's favorite brands."Hussain will accelerate innovation behind Later EdgeAI, the company's proprietary predictive intelligence engine. Combined with Later's managed services, Later's AI-enabled technology helped marketers manage over 70% more creators per campaign, achieve over 40%  higher engagement, and save more than 30% in creator fees in the last year. Later's AI capabilities are optimizing creator discovery and performance forecasting, transforming what was once a manual process into an AI-native, scalable one.Q1 Milestones and What's AheadThe company's growth prompted a corresponding evolution in how Later presents itself in market. Key Q1 milestones and upcoming initiatives include:G2 Recognition: Later was named a Leader in the G2 Spring 2026 Reports for Influencer Marketing Platforms for the fifth consecutive year, alongside Leader recognition in Social Media Management and Social Media Analytics.Rebrand and "Made You Look" Campaign: In late February, Later unveiled a comprehensive rebrand with an updated logo, new visual identity and brand voice reflecting its expansion from a social media scheduling tool to a unified creator intelligence solution. The rebrand launched at scale during SXSW 2026, where Later debuted its brand campaign "Made You Look."CMO Advisory Board: Later will launch its inaugural CMO Advisory Board, convening marketing leaders from the world's largest brands to tactically explore topics like AI-driven creator discovery and how creators function as strategic growth levers in a performance-first landscape.For more information about Later and its vision, visit later.com.About LaterLater is the world's most intelligent influencer marketing company, delivering the predictable performance enterprise brands demand and the reliable revenue creators deserve. Its AI-powered technology draws from a decade of creator, content, and commerce data from billions of social interactions, $2.9B+ in influencer-driven purchases, and deep integrations with Meta, TikTok, and more. With its team of high-touch strategists, Later delivers campaigns that look like art and perform like science. Trusted by global leaders like Nike, Southwest Airlines, and Unilever, Later is where the creator economy meets the bottom line. Learn more at later.com.Media Contact: later@5wpr.com



View original content to download multimedia:https://www.prnewswire.com/news-releases/later-more-than-doubles-enterprise-business-as-influencer-marketing-becomes-a-performance-channel-302741194.htmlSOURCE Later

Original: Later More Than Doubles Enterprise Business as Influencer Marketing Becomes a Performance Channel

LiveRamp Launches Agentic AI Upgrades to Power Smarter Growth, Planning, and MeasurementMarch 3, 2026 8:30 AM
Business Wire
Platform updates multiply effectiveness of agent-powered marketing


LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced the launch of new AI capabilities designed to transform how marketers plan, execute, measure, and optimize campaigns agentically. As part of the updates, LiveRamp is introducing agent-powered access to the LiveRamp platform, enabling specialized AI agents to autonomously collaborate with any partner, helping the marketing ecosystem move from manual, fragmented workflows to intelligent, governed execution that delivers exponential performance. Customers will be able to access these new capabilities in alignment with their organization’s AI policies and the applicable usage guidelines of the underlying AI provider.


“We're making it possible for AI agents to do what marketers have been doing manually — build audiences, measure cross-media performance, and optimize spend — but faster and within the governed environment our customers already trust,” said Matt Karasick, Chief Product Officer at LiveRamp. “The agents from Newton Research and SemantIQ are live today, and they're the first of many partners we're bringing onto the platform.”


Deploying agents today to build smarter audiences, improve measurement, and optimize media


Building on January’s announcement, LiveRamp clients can now license partners’ AI-powered agents and applications. This expansion empowers marketers to execute on their end-to-end marketing via agents — from audience building to measurement and media optimization — with governed access to premium data, all from one central hub.


LiveRamp is building partnerships across the ecosystem to power end-to-end marketing workflows with agents. For example:



Using SemantIQ, health and life science marketers can build and activate healthcare provider audiences from the LiveRamp Clean Room.



Using Newton Research, marketers can unlock instant measurement insights from LiveRamp’s Cross-Media Intelligence using simple natural language questions.



LiveRamp continues to build new agentic partnerships across all categories — powering audience planning, segmentation, optimization, and measurement — unlocking new opportunities.



“LiveRamp and Newton Research have leaned in together to help marketers use AI to drive quantifiable performance increases, today,” said John Hoctor, CEO and Co-founder at Newton Research. “As Newton Research unlocks media performance gains from analytics with specially-trained intelligent agents, and LiveRamp streamlines adoption of these next-gen agents, every marketer will be able to easily tap the power of AI as part of their everyday workflows.”


Powering agents with improved capabilities to drive best-in-class performance


LiveRamp is also introducing new, flexible tools for precision growth and smarter planning, available through the LiveRamp platform and via agents. Marketers utilizing these new capabilities via agents can continuously optimize audience performance across channels.


Today’s updates include the ability for marketers to build and expand audiences using enhanced lookalike modeling across first-, second-, and third-party data, as well as to apply a single identity-powered control group across surfaces and channels to measure performance consistently. This update makes it easier and quicker for marketers to manage experimentation, which can be further compounded with the speed and scalability of agents.


“Building a strong identity foundation has given us confidence in the accuracy, completeness, and precision of our data. As we progress to applying AI-powered lookalike modeling to scale reach for our suppliers and advertisers, we’re able to develop high-quality models that help us identify the right audiences and engage them in the ways they want to be reached,” said Austin Leonard, VP and GM, DG Media Network.


“With data security and consumer privacy protected at every step, we can use AI and data collaboration to model, build, and recommend higher-quality audiences with confidence, driving stronger marketing results and enabling us to scale more efficiently,” said Thomas Atkins, Executive Director of Media, MGM Resorts International.


"Marketers have historically struggled with incorporating lookalike audiences due to three main friction points: data, workflow, and connectivity,” said Ananda Chakravarty, Research VP for Retail Insights at IDC. "With this release, LiveRamp addresses these factors by sourcing from first-, second-, and third-party data, adapting to workflows, and ensuring seamless connectivity and activation across the ecosystem, resulting in a marketer focused solution.”


Learn more about how LiveRamp can help your company drive marketing impact at liveramp.com/our-platform.


About LiveRamp


LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.


LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260303779969/en/
PR@liveramp.com


Original: LiveRamp Launches Agentic AI Upgrades to Power Smarter Growth, Planning, and Measurement

LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data SignalsFebruary 20, 2026 8:30 AM
Business Wire
LiveRamp (NYSE: RAMP) today announced a partnership with Scowtt, the AI-powered advertising optimization platform, to integrate Scowtt’s predictive AI models into LiveRamp’s data collaboration platform. As the first such partnership of its kind, LiveRamp and Scowtt will deliver unmatched value-based performance optimization to major platforms and programmatic destinations, seamlessly driving superior outcomes for every marketer.


“Scowtt’s mission to use AI to help advertisers unlock the potential of their CRM data aligns perfectly with LiveRamp’s focus on using data collaboration to supercharge the benefits of data,” said Eduardo Indacochea, CEO and Founder of Scowtt. “LiveRamp is the first to combine the power of data collaboration with Scowtt’s CRM-driven prediction and proprietary conversion value models. This creates a new way to deliver better optimization for marketers, where clients are seeing 40%+ improvement in ROAS by leveraging data in a way that was never possible before.”


Scowtt’s models leverage customers’ first-party CRM data to create predictive, real-time signals that dramatically improve advertising performance — without requiring any organizational change or new platform adoption. Scowtt’s models will be available in the LiveRamp platform, enabling customers to seamlessly activate predictive optimization scores with their audiences. LiveRamp customers, including brands with limited CRM data, will also be able to leverage third-party data on targeting and intent to further enhance the performance of the Scowtt integration.


LiveRamp’s deterministic identity helps its customers to connect individual consumer data across touchpoints, powering better marketing and more relevant experiences. Marketers can now simultaneously use these people-based insights in conjunction with Scowtt’s predictive optimization, yielding even better results while upholding privacy protections. Scowtt’s integration with LiveRamp will power a unified conversion value model, which can then be used to enable continuous dynamic optimization for marketers.


“LiveRamp is committed to helping our customers harness the cutting edge of AI tools, both within our platform, as well as through our extensive data collaboration network of integrations and partners,” said Dave Eisenberg, Chief Strategy Officer at LiveRamp. “LiveRamp customers can be assured they’re maximizing media performance via Scowtt’s proven AI models, built by experts that know the major platforms inside and out.”


To learn more about how to leverage the Scowtt partnership in your campaigns, contact ventures@liveramp.com.


About LiveRamp


LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.


LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260220443850/en/
PR@liveramp.com


Original: LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals