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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
 FORM 8-K
 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
The Securities Exchange Act of 1934
May 9, 2024
Date of Report (Date of earliest event reported)  
 Planet Fitness, Inc.
(Exact name of registrant as specified in its charter)
     
Delaware 001-37534 38-3942097
(State or other jurisdiction of incorporation) (Commission File Number) (I.R.S. Employer Identification No.)
4 Liberty Lane West
Hampton, NH 03842
(Address of principal executive offices)
(Zip Code)
Registrant’s telephone number, including area code: (603750-0001
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Exchange act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Class A common stock, $0.0001 Par ValuePLNTNew York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 or Rule 12b-2 of the Securities Exchange Act of 1934.
Emerging growth company 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  



Item 2.02Results of Operations and Financial Condition.
On May 9, 2024, Planet Fitness, Inc. (the “Company”) issued a press release announcing its financial results for the quarter ended March 31, 2024. A copy of this press release is being furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated by reference into this Item 2.02.
In accordance with General Instruction B.2 of Form 8-K, the information in this Current Report on Form 8-K, including Exhibit 99.1, shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933.

Item 9.01Financial Statements and Exhibits.
 
(d)Exhibits
 
   
Exhibit No.  Description
  
99.1  
104Cover Page Interactive Data File (embedded within the Inline XBRL document)
 
 

SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
   
PLANET FITNESS, INC.
  
By: /s/ Thomas Fitzgerald
Name:
Title:
 Thomas Fitzgerald
Chief Financial Officer
Dated: May 9, 2024


Exhibit 99.1
Planet Fitness, Inc. Announces First Quarter 2024 Results
System-wide same store sales increased 6.2%
Ended first quarter with total membership of approximately 19.6 million
$20.0 million in shares repurchased in first quarter
Updates 2024 outlook

Hampton, NH, May 9, 2024 - Today, Planet Fitness, Inc. (NYSE: PLNT) reported financial results for its first quarter ended March 31, 2024.
“Planet Fitness ended the first quarter with approximately 19.6 million members and system-wide same store sales growth of 6.2 percent primarily driven by new member growth. During the quarter, we faced several headwinds which impacted our results including a shift in consumer focus in the New Year to savings and concern over the increase in COVID infections and other illnesses, as well as a national advertising campaign that we believe may not have resonated as broadly as we had anticipated. As a result of these and other factors, we are lowering our outlook for the full year,” said Craig Benson, Interim Chief Executive Officer. “Despite these near-term headwinds, we are acting on the things that we can control. We’re focused on advancing our New Franchisee Growth Model and its strategic priorities and supporting our franchisees, while driving enhanced value for shareholders.”
Mr. Benson continued, “Looking ahead, we are thrilled that Colleen Keating will join us as the next CEO of Planet Fitness in June. Colleen brings over three decades of experience across a host of industries, and I’m confident that her expertise in operations, franchise, brand management and leading customer-facing organizations will support Planet Fitness’s next phase of growth.”
First Quarter Fiscal 2024 Highlights
Total revenue increased from the prior year period by 11.6% to $248.0 million.
System-wide same store sales increased 6.2%.
System-wide sales increased $114.9 million to $1.2 billion, from $1.1 billion in the prior year period.
Net income attributable to Planet Fitness, Inc. was $34.3 million, or $0.39 per diluted share, compared to $22.7 million, or $0.27 per diluted share, in the prior year period.
Net income increased $10.2 million to $35.0 million, compared to $24.8 million in the prior year period.
Adjusted net income(1) increased $10.9 million to $47.3 million, or $0.53 per diluted share(1), compared to $36.4 million, or $0.41 per diluted share, in the prior year period.
Adjusted EBITDA(1) increased $16.1 million to $106.3 million from $90.2 million in the prior year period.
25 new Planet Fitness stores were opened system-wide during the period, which included 23 franchisee-owned and 2 corporate-owned stores, bringing system-wide total stores to 2,599 as of March 31, 2024.
Repurchased and retired 313,834 shares of Class A common stock using $20.0 million of cash on hand.
Cash and marketable securities of $486.4 million, which includes cash and cash equivalents of $301.7 million, restricted cash of $46.2 million and marketable securities of $138.5 million as of March 31, 2024.
(1) Adjusted net income, Adjusted EBITDA and Adjusted net income per share, diluted are non-GAAP measures. For reconciliations of Adjusted EBITDA and Adjusted net income to U.S. GAAP (“GAAP”) net income and a computation of Adjusted net income per share, diluted, see “Non-GAAP Financial Measures” accompanying this press release.
Operating Results for the First Quarter Ended March 31, 2024
For the first quarter of 2024, total revenue increased $25.8 million or 11.6% to $248.0 million from $222.2 million in the prior year period, including system-wide same store sales growth of 6.2%. By segment:
Franchise segment revenue increased $11.3 million or 12.2% to $104.0 million from $92.7 million in the prior year period. Of the increase, $7.8 million was due to higher royalty revenue, of which $4.0 million was attributable to a franchise same store sales increase of 6.3%, $1.6 million was due to new stores opened since January 1, 2023 and $2.2 million was due to higher royalties on annual fees. This increase also includes $3.0 million of higher National Advertising Fund (“NAF”) revenue;
Corporate-owned stores segment revenue increased $16.5 million or 15.6% to $122.4 million from $105.9 million in the prior year period. Of the increase, $10.6 million was attributable to a corporate-owned store same store sales



increase of 6.2%, $3.5 million was from new stores opened since January 1, 2023 and $2.4 million was from the acquisition of four stores in Florida (the “Florida Acquisition”) in the prior year; and
Equipment segment revenue decreased $2.0 million or 8.6% to $21.6 million from $23.7 million in the prior year period. Of the decrease, $1.1 million was due to lower revenue from equipment sales to new franchisee-owned stores and $0.9 million was due to lower revenue from equipment sales to existing franchisee-owned stores. In the first quarter of 2024, we had equipment sales to 14 new franchisee-owned stores compared to 18 in the prior year period.
For the first quarter of 2024, net income attributable to Planet Fitness, Inc. was $34.3 million, or $0.39 per diluted share, compared to $22.7 million, or $0.27 per diluted share, in the prior year period. Net income was $35.0 million in the first quarter of 2024 compared to $24.8 million in the prior year period. Adjusted net income increased 29.9% to $47.3 million, or $0.53 per diluted share, from $36.4 million, or $0.41 per diluted share, in the prior year period. Adjusted net income has been adjusted to reflect a normalized income tax rate of 25.8% and 25.9% for the first quarter of 2024 and 2023, respectively, and excludes certain non-cash and other items that we do not consider in the evaluation of ongoing operational performance (see “Non-GAAP Financial Measures”).
Adjusted EBITDA, which is defined as net income before interest, taxes, depreciation and amortization, adjusted for the impact of certain non-cash and other items that we do not consider in the evaluation of ongoing operational performance (see “Non-GAAP Financial Measures”), increased 17.8% to $106.3 million from $90.2 million in the prior year period.
Segment EBITDA represents our Total Segment EBITDA broken down by the Company’s reportable segments. Total Segment EBITDA is equal to EBITDA, which is defined as net income before interest, taxes, depreciation and amortization (see “Non-GAAP Financial Measures”).
Franchise segment EBITDA increased $11.6 million or 17.9% to $76.3 million. The increase is primarily the result of a $11.3 million increase in franchise segment revenue as described above, as well as a $3.1 million legal reserve that negatively impacted the first quarter of 2023, partially offset by $2.8 million of higher NAF expense;
Corporate-owned stores segment EBITDA increased $8.6 million or 25.6% to $42.1 million. The increase was primarily attributable to $8.0 million from the corporate-owned same store sales increase of 6.2% and $1.2 million from the stores acquired in the Florida Acquisition, partially offset by lower EBITDA of $1.1 million from new stores opened since January 1, 2023.
Equipment segment EBITDA decreased $0.8 million or 14.6% to $4.8 million, primarily due to lower equipment sales to new and existing franchisee-owned stores, as described above.
2024 Outlook
For the year ending December 31, 2024, the Company is updating or reiterating the following expectations:
It continues to expect new equipment placements of approximately 120 to 130 in franchisee-owned locations
It continues to expect system-wide new store openings of approximately 140 to 150 locations
It now expects system-wide same store sales in the 3% to 5% percentage range (previously it expected 5% to 6%)
The following are 2024 growth expectations over the Company’s 2023 results:
It now expects revenue to increase in the 4% to 6% range (previously it expected 6% to 7%)
It now expects adjusted EBITDA to increase in the 7% to 9% range (previously it expected 10% to 11%)
It now expects adjusted net income to increase in the 6% to 8% range (previously it expected 9% to 10%)
It now expects adjusted net income per share, diluted to increase in the 7% to 9% range (previously it expected 10% to 11%), based on adjusted diluted weighted-average shares outstanding of approximately 88.0 million, inclusive of one million shares repurchased in 2024.
The Company continues to expect 2024 net interest expense to be approximately $70.0 million. It also expects capital expenditures to increase approximately 25% driven by additional stores in our corporate-owned portfolio and depreciation and amortization to increase in the 11% to 12% range.




Presentation of Financial Measures
Planet Fitness, Inc. (the “Company”) was formed in March 2015 for the purpose of facilitating the initial public offering (the “IPO”) and related recapitalization transactions that occurred in August 2015, and in order to carry on the business of Pla-Fit Holdings, LLC (“Pla-Fit Holdings”) and its subsidiaries. As the sole managing member of Pla-Fit Holdings, the Company operates and controls all of the business and affairs of Pla-Fit Holdings, and through Pla-Fit Holdings, conducts its business. As a result, the Company consolidates Pla-Fit Holdings’ financial results and reports a non-controlling interest related to the portion of Pla-Fit Holdings not owned by the Company.
The financial information presented in this press release includes non-GAAP financial measures such as EBITDA, Segment EBITDA, Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted, to provide measures that we believe are useful to investors in evaluating the Company’s performance. These non-GAAP financial measures are supplemental measures of the Company’s performance that are neither required by, nor presented in accordance with GAAP. These financial measures should not be considered in isolation or as substitutes for GAAP financial measures such as net income or any other performance measures derived in accordance with GAAP. In addition, in the future, the Company may incur expenses or charges such as those added back to calculate Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted. The Company’s presentation of Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted, should not be construed as an inference that the Company’s future results will be unaffected by similar amounts or other unusual or nonrecurring items. See the tables at the end of this press release for a reconciliation of EBITDA, Adjusted EBITDA, Total Segment EBITDA, Adjusted net income, and Adjusted net income per share, diluted, to their most directly comparable GAAP financial measure.
The non-GAAP financial measures used in our full-year outlook will differ from net income and net income per share, diluted, determined in accordance with GAAP in ways similar to those described in the reconciliations at the end of this press release. We do not provide guidance for net income or net income per share, diluted, determined in accordance with GAAP or a reconciliation of guidance for Adjusted net income and Adjusted net income per share, diluted, to the most directly comparable GAAP measure because we are not able to predict with reasonable certainty the amount or nature of all items that will be included in our net income and net income per share, diluted, for the year ending December 31, 2024. These items are uncertain, depend on many factors and could have a material impact on our net income and net income per share, diluted, for the year ending December 31, 2024, and therefore cannot be made available without unreasonable effort.
Same store sales refers to year-over-year sales comparisons for the same store sales base of both corporate-owned and franchisee-owned stores, which is calculated for a given period by including only sales from stores that had sales in the comparable months of both years. We define the same store sales base to include those stores that have been open and for which monthly membership dues have been billed for longer than 12 months. We measure same store sales based solely upon monthly dues billed to members of our corporate-owned and franchisee-owned stores.
Investor Conference Call
The Company will hold a conference call at 8:00AM (ET) on May 9, 2024 to discuss the news announced in this press release. A live webcast of the conference call will be accessible at www.planetfitness.com via the “Investor Relations” link. The webcast will be archived on the website for one year.
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2024, Planet Fitness had approximately 19.6 million members and 2,599 stores in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.
Investor Contact:
Stacey Caravella
investor@planetfitness.com
603-750-4674



Media Contacts:
McCall Gosselin, Planet Fitness
mccall.gosselin@pfhq.com
603-957-4650

Brittany Fraser, ICR
Brittany.Fraser@icrinc.com
917-658-8750
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the federal securities laws, which involve risks and uncertainties. Forward-looking statements include the Company’s statements with respect to expected future performance presented under the heading “2024 Outlook,” those attributed to the Company’s Interim Chief Executive Officer in this press release, the Company’s expected membership growth, the expected impact on franchisees of the Company’s New Growth Model, the Company’s expectations about the number of stores it can have in the U.S., share repurchases, and other statements, estimates and projections that do not relate solely to historical facts. Forward-looking statements can be identified by words such as “anticipate,” "believe," “envision,” “estimate,” “expect,” “intend,” “may,” “goal,” “plan,” “prospect,” “predict,” “project,” “target,” “potential,” “will,” “would,” “could,” “should,” “continue,” “ongoing,” “contemplate,” “future,” “strategy” and similar references to future periods, although not all forward-looking statements include these identifying words. Forward-looking statements are not assurances of future performance. Instead, they are based only on the Company’s current beliefs, expectations and assumptions regarding the future of the business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. Actual results and financial condition may differ materially from those indicated in the forward-looking statements. Important factors that could cause our actual results to differ materially include competition in the fitness industry, the Company’s and franchisees’ ability to attract and retain members, the Company’s and franchisees’ ability to identify and secure suitable sites for new franchise stores, changes in consumer demand, changes in equipment costs, the Company’s ability to expand into new markets domestically and internationally, operating costs for the Company and franchisees generally, availability and cost of capital for franchisees, acquisition activity, developments and changes in laws and regulations, our substantial increased indebtedness as a result of our refinancing and securitization transactions and our ability to incur additional indebtedness or refinance that indebtedness in the future, our future financial performance and our ability to pay principal and interest on our indebtedness, our corporate structure and tax receivable agreements, failures, interruptions or security breaches of the Company's information systems or technology, general economic conditions and the other factors described in the Company’s annual report on Form 10-K for the year ended December 31, 2023 and, once available, the Company's quarterly report on Form 10-Q for the quarter ended March 31, 2024, as well as the Company’s other filings with the Securities and Exchange Commission. In light of the significant risks and uncertainties inherent in forward-looking statements, investors should not place undue reliance on forward-looking statements, which reflect the Company’s views only as of the date of this press release. Except as required by law, neither the Company nor any of its affiliates or representatives undertake any obligation to provide additional information or to correct or update any information set forth in this release, whether as a result of new information, future developments or otherwise.


Planet Fitness, Inc. and subsidiaries
Condensed Consolidated Statements of Operations
(Unaudited)
Three Months Ended March 31,
(in thousands, except per share amounts)20242023
Revenue:
Franchise$84,234 $75,878 
National advertising fund revenue19,786 16,804 
Franchise segment
104,020 92,682 
Corporate-owned stores122,378 105,882 
Equipment21,619 23,661 
Total revenue248,017 222,225 
Operating costs and expenses:
Cost of revenue18,993 19,354 
Store operations74,353 66,015 
Selling, general and administrative29,193 27,767 
National advertising fund expense19,792 16,987 
Depreciation and amortization39,380 36,010 
Other losses, net484 3,936 
Total operating costs and expenses182,195 170,069 
Income from operations65,822 52,156 
Other income (expense), net:
Interest income5,461 3,931 
Interest expense(21,433)(21,599)
Other income, net647 113 
Total other expense, net(15,325)(17,555)
Income before income taxes50,497 34,601 
Provision for income taxes14,324 9,567 
Losses from equity-method investments, net of tax(1,200)(265)
Net income34,973 24,769 
Less net income attributable to non-controlling interests664 2,064 
Net income attributable to Planet Fitness, Inc.$34,309 $22,705 
Net income per share of Class A common stock:
Basic$0.39 $0.27 
Diluted$0.39 $0.27 
Weighted-average shares of Class A common stock outstanding:
Basic86,909 84,444 
Diluted87,222 84,787 


Planet Fitness, Inc. and subsidiaries
Condensed Consolidated Balance Sheets
(Unaudited)
(in thousands, except per share amounts)March 31, 2024December 31, 2023
Assets
Current assets:
Cash and cash equivalents$301,707 $275,842 
Restricted cash46,190 46,279 
Short-term marketable securities93,362 74,901 
Accounts receivable, net of allowances for uncollectible amounts of $0 and $0 as of March 31, 2024 and December 31, 2023, respectively23,837 41,890 
Inventory4,959 4,677 
Restricted assets - national advertising fund17,945 — 
Prepaid expenses18,945 13,842 
Other receivables12,513 11,072 
Income tax receivable1,324 3,314 
Total current assets520,782 471,817 
Long-term marketable securities
45,165 50,886 
Investments, net of allowance for expected credit losses of $18,164 and $17,689 as of March 31, 2024 and December 31, 2023, respectively76,360 77,507 
Property and equipment, net of accumulated depreciation of $349,068 and $322,958, as of March 31, 2024 and December 31, 2023, respectively382,019 390,405 
Right-of-use assets, net385,796 381,010 
Intangible assets, net359,750 372,507 
Goodwill719,074 717,502 
Deferred income taxes499,839 504,188 
Other assets, net3,993 3,871 
Total assets$2,992,778 $2,969,693 
Liabilities and stockholders’ deficit
Current liabilities:
Current maturities of long-term debt$20,750 $20,750 
Accounts payable20,560 23,788 
Accrued expenses43,709 66,299 
Equipment deposits7,594 4,506 
Deferred revenue, current77,263 59,591 
Payable pursuant to tax benefit arrangements, current41,294 41,294 
Other current liabilities35,331 35,101 
Total current liabilities246,501 251,329 
Long-term debt, net of current maturities1,959,032 1,962,874 
Lease liabilities, net of current portion390,399 381,589 
Deferred revenue, net of current portion33,820 32,047 
Deferred tax liabilities1,666 1,644 
Payable pursuant to tax benefit arrangements, net of current portion456,700 454,368 
Other liabilities3,891 4,833 
Total noncurrent liabilities2,845,508 2,837,355 
Stockholders’ equity (deficit):
Class A common stock, $0.0001 par value, 300,000 shares authorized, 86,832 and 86,760 shares issued and outstanding as of March 31, 2024 and December 31, 2023, respectively
Class B common stock, $0.0001 par value, 100,000 shares authorized, 1,071 and 1,397 shares issued and outstanding as of March 31, 2024 and December 31, 2023, respectively
— — 
Accumulated other comprehensive (loss) income(435)172 
Additional paid in capital581,332 575,631 
Accumulated deficit(677,321)(691,461)
Total stockholders’ deficit attributable to Planet Fitness, Inc.(96,415)(115,649)
Non-controlling interests(2,816)(3,342)
Total stockholders’ deficit(99,231)(118,991)
Total liabilities and stockholders’ deficit$2,992,778 $2,969,693 


Planet Fitness, Inc. and subsidiaries
Condensed Consolidated Statements of Cash Flows
(Unaudited)

Three Months Ended March 31,
(in thousands)20242023
Cash flows from operating activities:
Net income$34,973 $24,769 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization39,380 36,010 
Amortization of deferred financing costs1,346 1,360 
Accretion of marketable securities discount(871)— 
Losses from equity-method investments, net of tax1,200 265 
Dividends accrued on held-to-maturity investment(528)(483)
Credit loss on held-to-maturity investment475 255 
Deferred tax expense11,367 8,082 
Gain on re-measurement of tax benefit arrangement liability(362)— 
Loss on disposal of property and equipment867 — 
Equity-based compensation expense975 2,049 
Other(41)(44)
Changes in operating assets and liabilities, net of acquisitions:
Accounts receivable18,084 25,619 
Inventory(287)266 
Other assets and other current assets(6,444)2,010 
Restricted assets - national advertising fund(17,945)(13,387)
Accounts payable and accrued expenses(18,530)(19,928)
Other liabilities and other current liabilities(548)4,907 
Income taxes1,943 2,736 
Equipment deposits3,088 4,408 
Deferred revenue19,519 19,395 
Leases2,071 (379)
Net cash provided by operating activities89,732 97,910 
Cash flows from investing activities:
Additions to property and equipment(26,311)(22,997)
Purchases of marketable securities(34,922)— 
Maturities of marketable securities22,589 — 
Net cash used in investing activities(38,644)(22,997)
Cash flows from financing activities:
Proceeds from issuance of Class A common stock450 6,748 
Principal payments on capital lease obligations(36)(56)
Repayment of long-term debt and variable funding notes(5,188)(5,188)
Repurchase and retirement of Class A common stock(20,005)(25,005)
Distributions paid to members of Pla-Fit Holdings(218)(1,106)
Net cash used in financing activities(24,997)(24,607)
Effects of exchange rate changes on cash and cash equivalents(315)198 
Net increase in cash, cash equivalents and restricted cash25,776 50,504 
Cash, cash equivalents and restricted cash, beginning of period322,121 472,499 
Cash, cash equivalents and restricted cash, end of period$347,897 $523,003 
Supplemental cash flow information:
Cash paid for interest$20,165 $20,373 
Net cash paid for (refund received) income taxes$1,013 $(1,016)
Non-cash investing activities:
Non-cash additions to property and equipment included in accounts payable and accrued expenses$11,400 $11,682 


Planet Fitness, Inc. and subsidiaries
Non-GAAP Financial Measures
(Unaudited)

To supplement its condensed consolidated financial statements, which are prepared and presented in accordance with GAAP, the Company uses the following non-GAAP financial measures: EBITDA, Total Segment EBITDA, Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted (collectively, the “non-GAAP financial measures”). The Company believes that these non-GAAP financial measures, when used in conjunction with GAAP financial measures, are useful to investors in evaluating our operating performance. These non-GAAP financial measures presented in this release are supplemental measures of the Company’s performance that are neither required by, nor presented in accordance with GAAP. These financial measures should not be considered in isolation or as substitutes for GAAP financial measures such as net income or any other performance measures derived in accordance with GAAP. In addition, in the future, the Company may incur expenses or charges such as those added back to calculate Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted. The Company’s presentation of Adjusted EBITDA, Adjusted net income, and Adjusted net income per share, diluted, should not be construed as an inference that the Company’s future results will be unaffected by unusual or nonrecurring items.
EBITDA, Segment EBITDA and Adjusted EBITDA
We refer to EBITDA and Adjusted EBITDA as we use these measures to evaluate our operating performance and we believe these measures are useful to investors in evaluating our performance. We have also disclosed Segment EBITDA as an important financial metric utilized by the Company to evaluate performance and allocate resources to segments in accordance with ASC 280, Segment Reporting. We define EBITDA as net income before interest, taxes, depreciation and amortization. Segment EBITDA sums to Total Segment EBITDA which is equal to the Non-GAAP financial metric EBITDA. We believe that EBITDA, which eliminates the impact of certain expenses that we do not believe reflect our underlying business performance, provides useful information to investors to assess the performance of our segments as well as the business as a whole. Our Board of Directors also uses EBITDA as a key metric to assess the performance of management. We define Adjusted EBITDA as EBITDA, adjusted for the impact of certain non-cash and other items that we do not consider in our evaluation of ongoing performance of the Company’s core operations. We believe that Adjusted EBITDA is an appropriate measure of operating performance in addition to EBITDA because it eliminates the impact of other items that we believe reduce the comparability of our underlying core business performance from period to period and is therefore useful to our investors.



Planet Fitness, Inc. and subsidiaries
Non-GAAP Financial Measures
(Unaudited)

A reconciliation of net income, the most directly comparable GAAP measure, to EBITDA and Adjusted EBITDA is set forth below.
Three Months Ended March 31,
(in thousands)20242023
Net income$34,973 $24,769 
Interest income(5,461)(3,931)
Interest expense21,433 21,599 
Provision for income taxes14,324 9,567 
Depreciation and amortization39,380 36,010 
EBITDA104,649 88,014 
Purchase accounting adjustments-revenue(1)
20 86 
Purchase accounting adjustments-rent(2)
171 104 
Transaction fees and acquisition-related costs(3)
— 394 
Severance costs(4)
1,602 — 
Executive transition costs(5)
283 — 
Legal matters(6)
— 3,300 
Loss on adjustment of allowance for credit losses on held-to-maturity investment(7)
475 255 
Dividend income on held-to-maturity investment(8)
(528)(483)
Tax benefit arrangement remeasurement(9)
(362)— 
Amortization of basis difference of equity-method investments(10)
229 — 
Other(11)
(228)(1,459)
Adjusted EBITDA$106,311 $90,211 
(1) Represents the impact of revenue-related purchase accounting adjustments associated with the acquisition of Pla-Fit Holdings on November 8, 2012 by TSG (the “2012 Acquisition”). At the time of the 2012 Acquisition, the Company maintained a deferred revenue account, which consisted of deferred area development agreement fees, deferred franchise fees, and deferred enrollment fees that the Company billed and collected up front but recognizes for GAAP purposes at a later date. In connection with the 2012 Acquisition, it was determined that the carrying amount of deferred revenue was greater than the fair value assessed in accordance with ASC 805—Business Combinations, which resulted in a write-down of the carrying value of the deferred revenue balance upon application of acquisition push-down accounting under ASC 805. These amounts represent the additional revenue that would have been recognized if the write-down to deferred revenue had not occurred in connection with the application of acquisition pushdown accounting.
(2) Represents the impact of rent related purchase accounting adjustments. In accordance with guidance in ASC 805—Business Combinations, in connection with the 2012 Acquisition, the Company’s deferred rent liability was required to be written off as of the acquisition date and rent was recorded on a straight-line basis from the acquisition date through the end of the lease term. This resulted in higher overall rent expense each period than would have otherwise been recorded had the deferred rent liability not been written off as a result of the acquisition push down accounting applied in accordance with ASC 805. An immaterial adjustment for both the three months ended March 31, 2024 and 2023 reflect the difference between the higher rent expense recorded in accordance with GAAP since the acquisition and the rent expense that would have been recorded had the 2012 Acquisition not occurred. Adjustments of $0.1 million for both the three months ended March 31, 2024 and 2023 are due to the amortization of favorable and unfavorable lease intangible assets. All of the rent related purchase accounting adjustments are adjustments to rent expense which is included in store operations on our condensed consolidated statements of operations.
(3) Represents transaction fees and acquisition-related costs incurred in connection with our acquisition of franchisee-owned stores.
(4) Represents severance related expenses recorded in connection with a reduction in force during the three months ended March 31, 2024.
(5) Represents certain expenses recorded in connection with the departure of the Chief Executive Officer including costs associated with the search for a new Chief Executive Officer and retention payments for certain key employees through the Chief Executive Officer transition.
(6) Represents costs associated with legal matters in which the Company was a defendant. In 2023, this represents an increase in the legal reserve related to preliminary terms of a settlement agreement (the “Preliminary Settlement Agreement”). The legal reserve liability was subsequently paid in 2023.
(7) Represents a loss on the adjustment of the allowance for credit losses on the Company’s held-to-maturity investment.
(8) Represents dividend income recognized on a held-to-maturity investment.
(9) Represents gains related to the adjustment of our tax benefit arrangements primarily due to changes in our deferred state tax rate.
(10) Represents the amortization expense of the Company’s pro-rata portion of the basis difference in its equity method investees, which is included within losses from equity-method investments, net of tax on our condensed consolidated statements of operations.
(11) Represents certain other gains and charges that we do not believe reflect our underlying business performance.


Planet Fitness, Inc. and subsidiaries
Non-GAAP Financial Measures
(Unaudited)

A reconciliation of Segment EBITDA to Total Segment EBITDA is set forth below.
 Three Months Ended March 31,
(in thousands)20242023
Segment EBITDA  
Franchise segment$76,311 $64,735 
Corporate-owned stores segment42,104 33,530 
Equipment segment4,760 5,571 
Corporate and other(1)
(18,526)(15,822)
Total Segment EBITDA(2)
$104,649 $88,014 
(1) “Corporate and other” primarily includes corporate overhead costs, such as payroll and related benefit costs and professional services that are not directly attributable to any individual segment.
(2) Total Segment EBITDA is equal to EBITDA, which is a metric that is not presented in accordance with GAAP. Refer to “—Non-GAAP Financial Measures” for a definition of EBITDA and a reconciliation to net income, the most directly comparable GAAP measure.

Adjusted Net Income and Adjusted Net Income per Diluted Share
Our presentation of Adjusted net income assumes that all net income is attributable to Planet Fitness, Inc., which assumes the full exchange of all outstanding Holdings Units for shares of Class A common stock of Planet Fitness, Inc., adjusted for certain non-cash and other items that we do not believe directly reflect our core operations. Adjusted net income per share, diluted, is calculated by dividing Adjusted net income by the total weighted-average shares of Class A common stock outstanding plus any dilutive options and restricted stock units as calculated in accordance with GAAP and assuming the full exchange of all outstanding Holdings Units and corresponding Class B common stock as of the beginning of each period presented. Adjusted net income and Adjusted net income per share, diluted, are supplemental measures of operating performance that do not represent and should not be considered alternatives to net income and earnings per share, as calculated in accordance with GAAP. We believe Adjusted net income and Adjusted net income per share, diluted, supplement GAAP measures and enable us to more effectively evaluate our performance period-over-period.



Planet Fitness, Inc. and subsidiaries
Non-GAAP Financial Measures
(Unaudited)

A reconciliation of net income, the most directly comparable GAAP measure, to Adjusted net income, and the computation of Adjusted net income per share, diluted, are set forth below.
Three Months Ended March 31,
(in thousands, except per share amounts)20242023
Net income$34,973 $24,769 
Provision for income taxes14,324 9,567 
Purchase accounting adjustments-revenue(1)
20 86 
Purchase accounting adjustments-rent(2)
171 104 
Transaction fees and acquisition-related costs(3)
— 394 
Severance costs(4)
1,602 — 
Executive transition costs(5)
283 — 
Legal matters(6)
— 3,300 
Loss on adjustment of allowance for credit losses on held-to-maturity investment(7)
475 255 
Dividend income on held-to-maturity investment(8)
(528)(483)
Tax benefit arrangement remeasurement(9)
(362)— 
Amortization of basis difference of equity-method investments(10)
229 — 
Other(11)
(228)(1,459)
Purchase accounting amortization(12)
12,757 12,577 
Adjusted income before income taxes63,716 49,110 
Adjusted income taxes(13)
16,439 12,719 
Adjusted net income$47,277 $36,391 
Adjusted net income per share, diluted$0.53 $0.41 
Adjusted weighted-average shares outstanding, diluted(14)
88,399 89,794 
(1) Represents the impact of revenue-related purchase accounting adjustments associated with the 2012 Acquisition. At the time of the 2012 Acquisition, the Company maintained a deferred revenue account, which consisted of deferred area development agreement fees, deferred franchise fees, and deferred enrollment fees that the Company billed and collected up front but recognizes for GAAP purposes at a later date. In connection with the 2012 Acquisition, it was determined that the carrying amount of deferred revenue was greater than the fair value assessed in accordance with ASC 805—Business Combinations, which resulted in a write-down of the carrying value of the deferred revenue balance upon application of acquisition push-down accounting under ASC 805. These amounts represent the additional revenue that would have been recognized if the write-down to deferred revenue had not occurred in connection with the application of acquisition pushdown accounting.
(2) Represents the impact of rent related purchase accounting adjustments. In accordance with guidance in ASC 805—Business Combinations, in connection with the 2012 Acquisition, the Company’s deferred rent liability was required to be written off as of the acquisition date and rent was recorded on a straight-line basis from the acquisition date through the end of the lease term. This resulted in higher overall rent expense each period than would have otherwise been recorded had the deferred rent liability not been written off as a result of the acquisition push down accounting applied in accordance with ASC 805. An immaterial adjustment for both the three months ended March 31, 2024 and 2023 reflect the difference between the higher rent expense recorded in accordance with GAAP since the acquisition and the rent expense that would have been recorded had the 2012 Acquisition not occurred. Adjustments of $0.1 million for both the three months ended March 31, 2024 and 2023 are due to the amortization of favorable and unfavorable lease intangible assets. All of the rent related purchase accounting adjustments are adjustments to rent expense which is included in store operations on our condensed consolidated statements of operations.
(3) Represents transaction fees and acquisition-related costs incurred in connection with our acquisition of franchisee-owned stores.
(4) Represents severance related expenses recorded in connection with a reduction in force during the three months ended March 31, 2024.
(5) Represents certain expenses recorded in connection with the departure of the Chief Executive Officer including costs associated with the search for a new Chief Executive Officer and retention payments for certain key employees through the Chief Executive Officer transition.
(6) Represents costs associated with legal matters in which the Company was a defendant. In 2023, this represents an increase in the legal reserve, net of legal fees paid, related to the Preliminary Settlement Agreement. The legal reserve liability was subsequently paid in 2023.
(7) Represents a loss on the adjustment of the allowance for credit losses on the Company’s held-to-maturity investment.
(8) Represents dividend income recognized on a held-to-maturity investment.
(9) Represents gains related to the adjustment of our tax benefit arrangements primarily due to changes in our deferred state tax rate.
(10) Represents the amortization expense of the Company’s pro-rata portion of the basis difference in its equity method investees, which is included within losses from equity-method investments, net of tax on our condensed consolidated statements of operations.
(11) Represents certain other gains and charges that we do not believe reflect our underlying business performance.


Planet Fitness, Inc. and subsidiaries
Non-GAAP Financial Measures
(Unaudited)

(12) Includes $3.1 million of amortization of intangible assets recorded in connection with the 2012 Acquisition, other than favorable leases, for each of the three months ended March 31, 2024 and 2023, and $9.7 million and $9.5 million of amortization of intangible assets created in connection with historical acquisitions of franchisee-owned stores for the three months ended March 31, 2024 and 2023, respectively. The adjustment represents the amount of actual non-cash amortization expense recorded, in accordance with GAAP, in each period.
(13) Represents corporate income taxes at an assumed effective tax rate of 25.8% and 25.9% for the three months ended March 31, 2024 and 2023, respectively, applied to adjusted income before income taxes.
(14) Assumes the full exchange of all outstanding Holdings Units and corresponding shares of Class B common stock for shares of Class A common stock of Planet Fitness, Inc.


A reconciliation of net income per share, diluted, to Adjusted net income per share, diluted is set forth below:
Three Months Ended March 31, 2024Three Months Ended March 31, 2023
(in thousands, except per share amounts)Net incomeWeighted Average SharesNet income per share, dilutedNet incomeWeighted Average SharesNet income per share, diluted
Net income attributable to Planet Fitness, Inc.(1)
$34,309 87,222 $0.39 $22,705 84,787 $0.27 
Assumed exchange of shares(2)
664 1,177 2,064 5,007 
Net income34,973 24,769 
Adjustments to arrive at adjusted income before income taxes(3)
28,743 24,341 
Adjusted income before income taxes63,716 49,110 
Adjusted income taxes(4)
16,439 12,719 
Adjusted net income$47,277 88,399 $0.53 $36,391 89,794 $0.41 
(1) Represents net income attributable to Planet Fitness, Inc. and the associated weighted average shares of Class A common stock outstanding.
(2) Assumes the full exchange of all outstanding Holdings Units and corresponding shares of Class B common stock for shares of Class A common stock of Planet Fitness, Inc. as of the beginning of the period presented. Also assumes the addition of net income attributable to non-controlling interests corresponding with the assumed exchange of Holdings Units and shares of Class B common stock for shares of Class A common stock.
(3) Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes.
(4) Represents corporate income taxes at an assumed effective tax rate of 25.8% and 25.9% for the three months ended March 31, 2024 and 2023, respectively, applied to adjusted income before income taxes.

v3.24.1.u1
Cover Page
May 09, 2024
Cover [Abstract]  
Document Type 8-K
Document Period End Date May 09, 2024
Entity Registrant Name Planet Fitness, Inc.
Entity Incorporation, State or Country Code DE
Entity File Number 001-37534
Entity Tax Identification Number 38-3942097
Entity Address, Address Line One 4 Liberty Lane West
Entity Address, City or Town Hampton
Entity Address, State or Province NH
Entity Address, Postal Zip Code 03842
City Area Code 603
Local Phone Number 750-0001
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Class A common stock, $0.0001 Par Value
Trading Symbol PLNT
Security Exchange Name NYSE
Entity Emerging Growth Company false
Entity Central Index Key 0001637207
Amendment Flag false

Planet Fitness (NYSE:PLNT)
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