NEW
YORK, Nov. 15, 2023 /PRNewswire/ -- Global
lifestyle brand MINISO ("the Company") has unveiled over 20
new stores in the United States in
recent months, as the Company continues its robust expansion in the
world's largest economy with presence in more than 20 states.
In an effort to offer fun and functional lifestyle products to
more customers, MINISO has entered 10 new states so far this
year, — namely Michigan,
Oregon, South Carolina, Arizona, Connecticut, Louisiana, Maine, Georgia, Indiana, Oklahoma.
Specifically, the brand successfully opened five new stores in
October alone, with one of them located in Castleton Square Mall,
the largest shopping center in Indiana. This marked MINISO's inaugural store
in Indiana, boasting an area of
approximately 3,500 square feet.
Tyrone Li, General Manager of
MINISO USA, expressed significance
about the recent expansion. "We are excited to see MINISO's rapid
growth in the United States, with
new stores strategically placed in key states. Our goal is to make
MINISO products easily accessible to consumers across the nation,
offering them the trendy and high-quality lifestyle goods that our
brand is known for."
In the central region in the U.S., MINISO opened its first
stores in Louisiana at the Mall of
Louisiana in Baton Rouge, and in Michigan at the Great Lakes Crossing, the
state's largest indoor outlet shopping center and entertainment
venue.
In addition to the recent openings, MINISO continues to
strengthen its presence in key shopping destinations, including
securing prime retail spaces in the Fashion Show in Nevada and Northridge Fashion Center in
California. Notably, the retail
space in the Fashion Show, which is known as one of the largest
shopping malls in the U.S, spans nearly 3,000 square feet.
Meanwhile, MINISO plans to further expand its footprint before
year end by entering two new states: North Carolina, and New Hampshire. These strategic locations
continue MINISO's trend of selecting major areas, such as shopping
malls, business districts, transportation hubs and community
centers, as the Company has been making efforts to enhance brand
visibility and attract a diverse customer base.
"Our store expansion aligns with our dedication to bringing
MINISO's trendy and enjoyable products to a wider audience of
American consumers," Li said, emphasizing MINISO's goal to offer
aesthetically pleasing and functional products.
As of June 2023, MINISO operates
around 5,800 stores worldwide, with over 2,200 stores located
overseas. The Company remains dedicated to maintaining a steady
pace of expansion. In the U.S., MINISO has already established a
presence in over 20 states, with more than 40 stores in
California alone. While the focus
remains on the East and West coasts, the Company plans to further
expand into new regions.
The U.S. has become an important directly operated market for
MINISO. As we know, the GMV per store in the U.S. has nearly
doubled compared to pre-COVID levels. The brand has consistently
set new sales records since the grand opening of its global
flagship store at Times Square in New
York in May.
Looking ahead, MINISO plans to open at least 15 more stores in
the U.S. by the end of the year and push ahead with its brand
upgrade strategy. For example, the Company this year introduced the
concepts of "Super Store," "Super IP," and "Super Product." The
global flagship store at Times Square in New York has played a pivotal role in
showcasing these initiatives and achieved outstanding performance.
As part of the strategy, MINISO has rolled out products featuring
popular IPs such as Barbie, Snoopy, Disney 100 and Sanrio.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of
design-led lifestyle products. The Company serves consumers
primarily through its large network of MINISO stores, and promotes
a relaxing, treasure-hunting and engaging shopping experience full
of delightful surprises that appeals to all demographics.
Aesthetically pleasing design, quality and affordability are at the
core of every product in MINISO's wide product portfolio, and the
Company continually and frequently rolls out products with these
qualities. Since the opening of its first store in China in 2013, the Company has built its
flagship brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
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SOURCE Miniso Group