LONDON, Nov. 14,
2023 /PRNewswire/ -- On November 10th, global lifestyle brand
MINISO dazzled the hearts of Londoners with the grand opening of
its Oxford Street Flagship Store. With its vibrant new design
concept, the remarkable store is the brand's very first of its kind
in the UK, standing out as another exciting destination on one of
the world's most recognizable shopping streets. As well as
captivating the imaginations of shoppers, the flagship store brings
MINISO's upgraded shopping experience to patrons from all over the
world.
Nestled at 100 Oxford Street, the new flagship marks MINISO's
largest retail space in the UK to date, spanning nearly 3,000
square feet. The store caters to a diverse array of shoppers'
demands, offering a wide selection of MINISO's best-selling
categories, such as Sanrio Blind Boxes, plush toys, elegant
homeware, and adorable accessories. The new location also features
MINISO's brand-new beauty and exclusive fragrance line including
products from perfumes to must-have makeup items.
The new Oxford Street flagship store, with its eye-catching
design language, becomes another sparkling gem on MINISO's global
store map. The imaginative concept incorporates various elements of
British cities, such as a photo spot resembling a London
Underground train carriage, and features an all-pink window
display. With its imaginative design, the store evokes the
atmosphere of a fantasy wonderland, reflecting the brand's
dedication to delivering an enhanced, fun and dream-like shopping
experience. This exemplifies the brand's ambitious brand upgrade
earlier this year, where they set out to become a lifestyle super
brand, with a focus on infusing consumers' lives with more joy
through new store formats, more original designs, and exciting IP
collaborations.
"The vibrant, fantastical design that we've brought to our new
MINISO Oxford Street flagship is certain to bring smiles to the
faces of shoppers in London," said
Saad Usman, Chief Operating Officer
at MINISO UK. "We believe that by combining a more joyful shopping
experience with our signature fun, affordable and useful products,
we can create unique and lasting memories for our customers."
In addition to the chic concept store, MINISO is on a creative
spree, introducing a wide array of special themed stores worldwide.
Highlighting its IP collaborations with world-famous names like
Disney Pixar and Sanrio, MINISO has launched Pixar Food
Collection-themed and Sanrio-themed stores. Each of the stores
radiates a charming and whimsical ambiance that has quickly
captured the hearts of young consumers, becoming hotspots for
social media enthusiasts, and must-visit destinations for lovers of
IP products.
"At MINISO, we're always looking for new ways to innovate
and connect with our consumers, and these new stores bear witness
to our unwavering commitment to bringing joy and inspiration to
all," stated Vincent Huang, Vice
President of MINISO's International Operations, "The special themed
stores are just the beginning. In the future, we will continue to
prioritize store and product innovation, ensuring our consumers
have fun, unforgettable experiences when they step into MINISO's
shopping wonderland."
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SOURCE Miniso Group