JAKARTA,
Indonesia, Oct. 23, 2023 /PRNewswire/ -- On
October 21st, 2023, global lifestyle
brand MINISO launched its first IP-themed flagship store featuring
Sanrio characters at Margo City Store in Indonesia, the brand's first of its kind
anywhere in the world. This significant development underscores
MINISO's commitment to the brand's upgrade in Indonesia, with new store image and a wide
range of beloved IP products, aiming to create a better shopping
experience for customers.
After months of renovation, MINISO's Margo City store, situated
in one of Indonesia's most popular
shopping malls, reopened its doors to eager shoppers with a
captivating new look. The storefront, adorned in delightful pastel
pink, prominently features Sanrio's beloved characters, such as
Hello Kitty, Kuromi, and Cinnamoroll, creating an enticing gateway
to a joy-filled magical wonderland. Spanning around 450 square
meters, the store boasts an extensive Sanrio IP zone, while also
including a rich assortment of other globally renowned IPs that
cater to a diverse audience. MINISO hopes the new store will
provide a one-stop destination for customers to fully immerse
themselves in its enchanting IP co-branded world.
The flagship store's grand opening was met with tremendous
enthusiasm and excitement. Indonesian actress Prilly Latuconsina
graced the event, delighting attendees with her appearance. The
iconic Hello Kitty mascot also delivered a lively dance
performance, infusing the day with a spirited and joyous
atmosphere. Customers also had the opportunity to record the
cherished moments, taking photographs with Prilly and Hello Kitty
for memories that would last a lifetime.
"The Sanrio collections have consistently been highly favored by
Indonesian consumers, and we are excited to launch Sanrio product
for the first time in Indonesia.
That's why we've chosen to open our very first Sanrio-themed store
here," said Jason Lee, General
Manager of MINISO Indonesia. "As well as offering exciting IP
co-branded products, the store will uniquely integrate people's
beloved IPs into shopping scenarios, enabling customers to interact
with their favorite characters and build deeper emotional
connections."
"We are delighted to have the opportunity to collaborate with
MINISO in Indonesia. Through
MINISO's extensive retail network, Sanrio fans will be treated to a
wide selection of cute Sanrio merchandise", said Cindy Loh, General Manager of Sanrio Southeast
Asia.
Currently, MINISO operates over 200 stores in Indonesia, spanning 90 cities nationwide.
Following the successful opening of the Sanrio-themed store, the
brand intends to bring further outstanding IP collaborations to the
nation's shoppers, while actively expediting its store expansion in
the country. With an objective of establishing a presence in more
central business districts in the country, MINISO hopes to open
more stores nationwide by year-end. Beyond physical store
expansion, MINISO is also continuing its brand upgrade in
Indonesia. On the same day as the
store opening, the brand also unveiled its first and only perfume
ambassador in Indonesia, Prilly
Latuconsina, along with an entirely new perfume collection, with
the aim of becoming a beloved lifestyle brand in the hearts of
local consumers.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of
design-led lifestyle products. The Company serves consumers
primarily through its large network of MINISO stores, and promotes
a relaxing, treasure-hunting and engaging shopping experience full
of delightful surprises that appeals to all demographics.
Aesthetically pleasing design, quality and affordability are at the
core of every product in MINISO's wide product portfolio, and the
Company continually and frequently rolls out products with these
qualities.
ABOUT SANRIO
Sanrio is the global lifestyle brand best known for Hello Kitty
who was created in 1974, and home to many other beloved character
brands such as My Melody, Kuromi,
LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko,
Chococat, Bad Badtz-Maru and Keroppi. Sanrio was founded on the
philosophy that a small gift can bring happiness and friendship to
people of all ages. Since 1960, this philosophy has served as the
inspiration to offer quality products, services and activities that
promote communication and inspire unique consumer experiences
across the world. Today, Sanrio's business extends into the
entertainment industry with several content series, gaming
offerings and theme parks. Sanrio boasts an extensive product
lineup which is available in over 130 countries. Sanrio hopes to
bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To learn more
about Sanrio, please follow @sanrioindonesia on Instagram and
@SanrioIndonesia on Facebook.
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SOURCE Miniso Group