MONROE, Mich., Sept. 8, 2015 /PRNewswire/ -- La-Z-Boy is
celebrating mothers across the U.S. and Canada today by recognizing the ups – and
downs – that go along with getting their children back-to-school.
By creating a community of parents who can share their stories of
the chaos, they can #TakeComfort in knowing they are not alone.
Many Moms spend countless hours getting ready for the big day, from
purchasing school supplies to new clothes, and yet despite all
their efforts and meticulous preparation, the inevitable happens
and the day doesn't go according to plan. Someone sleeps past the
alarm, orange juice spills on that new shirt ...it's a total
#MomFail.
The bright side of any #MomFail is the enduring sense of
camaraderie among parents – and every Mom who has been there,
done that. Not to mention all of the funny stories that get
shared with friends and family, and passed down through the
ages.
"We recognize that sometimes, things don't go as planned," said
Amy Hellebuyck, Mom of two and brand
content and PR manager at La-Z-Boy. "We can spend all the time in
the world creating 'Pinterest Perfect' lunches, packing backpacks
and getting breakfast ready, but on that first day of school,
something usually goes wrong. True to our mantra, La-Z-Boy wants to
help Moms take comfort in their #MomFails by celebrating the effort
with others who can laugh and cry along with us. It's comfort
through community."
By celebrating these self-proclaimed #MomFails shared on
Twitter, Instagram and Facebook, La-Z-Boy will help mothers
#TakeComfort and feel better about their back-to-school mishaps
with surprises and delights taking place throughout the day.
La-Z-Boy encourages parents to share their stories about their
back-to-school #MomFails on Tuesday,
September 8 for an opportunity to receive special giveaways
that will range from gift cards to furniture and beyond.
While there are so many things that could go wrong on the
first day back to school, using a third party monitoring tool,
La-Z-Boy has aggregated the top list of what did go wrong,
thanks to Moms sharing their stories at #MomFails:
10. Equipment failure. Whether it was last year's carry over or
a brand new bag with quality issues, Moms across the country report
breaking zippers and straps of the carefully loaded backpack full
of new supplies.
9. Number nine of the list goes to Moms who refuse to let their
child go to school unprepared and make the late night – or even
early morning – run to the store for last minute school
supplies.
8. They've had months to do the summer homework, but, as they
tucked their little ones in the night before school, plenty of Moms
heard "uh oh, I forgot to read Old Man and the Sea/Catcher in the
Rye/that biography on Lincoln."
7. Back-to-school anxiety seems to affect Mom's memory. Social
media shares include lots of forgotten lunches, backpacks and even
those who let the kids run off without taking their first day of
school pictures.
6. Blame the new math. Many well-educated Moms readily admit
they can't help with the homework and we applaud their openness
with each other and their tried-and-true excuses for their kids –
"You're not going to learn if I do it for you!"
5. Schedules are hectic. Moms are over it. Day one was fraught
with missed pick-ups, drop-offs, friends left waiting and late
arrivals to work.
4. Moms are so proud of their kid's adorable/cool/trendy
back-to-school looks. Until they come home from day one and Mom
notices the price tag dangling from the back of their neck. Not so
polished anymore.
3. In the top three #MomFails ... Moms across America
struggled with getting the kids out of bed. Showing up late on day
one was an all too common occurrence, but better late than
never.
2. Lots of Moms did get their kids up just
right ... without tags, backpacks properly stuffed and
working, lunches packed properly ... they just showed up at
the wrong school. Oops.
1. And the number one #MomFail of the 2015 school year ...
"What? School starts today?!" Yes it did, Mom, yes it
did.
To join the conversation or learn more, use hashtag #MomFail and
#BackToSchool, or visit La-Z-Boy on Twitter, Instagram and Facebook
or by visiting www.la-z-boy.com.
About La-Z-Boy
Headquartered in Monroe,
Mich., La-Z-Boy has been producing some of the world's
most comfortable furniture for over 88 years. The company
manufactures a full line of comfortable products for the living
room and family room, including the company's world-famous
recliners, reclining sofas and love seats, sleep sofas, modular
furniture and leather upholstery, as well as stationary sofas, love
seats and chairs. It is a division
of La-Z-Boy Incorporated (NYSE: LZB), one of the world's
leading residential furniture producers, marketing furniture for
every room of the home. "Live Life
Comfortably.®"
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SOURCE La-Z-Boy