The brand behind the Cheez-In Diner celebrates
fans' favorite pregame tradition with a touchdown-worthy Cheez-It
inspired menu
CHICAGO, Nov. 1, 2024
/PRNewswire/ -- Hut, hut, hike! Cheez-It® is
hitting the open road again, bringing its signature cheesy flare to
college football fans to get them "Feelin' the Cheeziest" ahead of
the Cheez-It Citrus Bowl. Known for delicious absurdity,
Cheez-It is transforming game day bites at fans' favorite
pregame tradition, college football tailgates. Introducing the
brand's first-ever Cheez Wheelz experience, a custom food
truck that's ready to tackle taste buds and serve up irresistibly
cheesy concoctions.
Cheez Wheelz is bringing the stadium excitement to pre-game
festivities as it travels through two iconic Big 10 and SEC towns
leading up to the Cheez-It Citrus Bowl. Fans can savor a
mouthwatering menu of reimagined tailgate classics infused with
that signature Cheez-It flavor. With friendly rivalry in the
air, diehard fans can tackle their appetites, enjoy classic
tailgate games and gear up with Cheez-It football merch, so
they're "Feelin' the Cheeziest" from kickoff to the final whistle.
"Building on the success of the Cheez-In Diner's absurdly
craveable dishes, we knew we had to bring that experience to
tailgates where Cheez-It is already a fan favorite
football-watching snack," said Cara
Tragseiler, Senior Brand Director for Cheez-It.
"Cheez-It is all about celebrating our absurdly passionate
fans, and what better way to get them energized – and satiated –
leading up to the Cheez-It Citrus Bowl? We're excited to
serve up our absurdly delicious Cheez-It infused tailgate
creations during college football season as fans cheer on their
favorite teams!"
THE GAME-WINNING CHEEZ WHEELZ MENU
This crave-worthy menu is sure to excite your tastebuds,
featuring:
- Smash Cheez-Burger: Throwback to an original Cheez-In
Diner favorite, with the option to Try-It with a home-team-inspired
twist at each game.
-
- Original Extra Cheez-Burger: Sack your tastebuds with our
Original Cheez-It cracker-infused smashburger, topped with
irresistibly cheesy pimento cheese and served on a buttery
bun.
- Penn Steak Cheez-Burger: Feed your inner lion and chomp into
our Original Cheez-It cracker-infused smashburger, topped
with banana peppers, bell peppers, grilled onions and
Cheez-It cracker-infused nacho cheese sauce. Served on
garlic Texas Toast. (available November
2 in Happy Valley)
- Georgia Bark-B-Q Cheez-Burger: Your inner bulldog is drooling
at our Original Cheez-It cracker-infused smashburger, topped
with Pepper Jack Mac and Cheez-It and Hot & Spicy
Cheez-It BBQ sauce, served on a buttery bun. (available
November 16 in Athens)
- Chili Mac & Cheez-It Dog: Is it a hot dog?
Mac & Cheese? It's the perfect trick play! A beef hot dog,
served on a bun, topped with Original Cheez-It
cracker-infused chili, Pepper Jack Mac and Cheez-It and
crushed Pepper Jack Cheez-It crackers.
- Cheezy Pickle Dip: The MVP of dips. Our Buffalo Wing
Cheez-It cracker-infused dill pickle dip is topped with
crushed cheesy crackers and pickle bits. Capped off in dill
seasoning and crushed Buffalo Wing Cheez-It crackers. Served
with Cheez-It Snap'd crackers for dipping.
ROLLING UP TO A TAILGATE NEAR YOU
Cheez Wheelz officially hits the road on Saturday, November 2, when our iconic snack will
bring together Big 10 rivals in Happy Valley, PA. Then, on
Saturday, November 16, we'll be
heading to Athens, GA looking to
break bread with SEC diehards. The Cheez Wheelz food truck will be
rolling into town in time for game day tailgates, and each of the
following locations will be serving food while supplies last:
- November 2,
2024: Happy Valley, PA
Outside Doggie's Pub (108 S Pugh St)
- November 16,
2024: Athens, GA
Outside Paloma Park (235 W
Washington St)
Can't make it to the tailgate? Don't worry, we've got you
covered! There will be absurdly cheesy specialty Cheez-It
concessions at The Cheez-It Citrus Bowl in Orlando, FL – giving fans one last chance to
ensure they're "Feelin' the Cheeziest" as they close out their
football season in style. And if you're ready to get absurdly
cheezy at home, check out your favorite Cheez Wheelz recipes on
CheezIt.com.
A leader in the cracker market at college and universities –
holding more than 29% share – and experiencing incredible 280%
year-over-year growth, Cheez-It is the snack of college
football, especially as fans crave it more than ever ¹. Visit the
Cheez Wheelz food truck for a taste of our over-the-top, absurdly
cheesy creations that will make game day even more unforgettable.
And because we know you Want It. Need It. Cheez-It®. any old
time, be sure to follow @CheezIt on Instagram, Facebook and
TikTok for additional details leading up to each stop, the
latest drool-worthy experiences, plus delicious cheesy menu items
and so much more.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking,
international cereal and noodles, and North
America frozen foods with a legacy stretching back more than
100 years. Powered by differentiated brands including
Pringles®, Cheez-It®, Pop-Tarts®,
Kellogg's Rice Krispies Treats®, RXBAR®,
Eggo®, MorningStar Farms®, Special
K®, Coco Pops® and more, Kellanova's
vision is to become the world's best-performing snacks-led
powerhouse, unleashing the full potential of our differentiated
brands and our passionate people. Our net sales for 2023
were $13 billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
Kellanova's Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Lisa VanCleave
(309) 582-6709
LHVanCleave@webershandwick.com
¹ Circana Supply Track L3M Ending August 2024
View original content to download
multimedia:https://www.prnewswire.com/news-releases/cheez-it-debuts-cheez-wheelz-food-truck-at-college-football-tailgates-serving-fan-favorite-game-day-eats-with-an-absurdly-cheezy-twist-302293390.html
SOURCE Kellanova
