In partnership with TikTok star
@Wandythemaker, Pop-Tarts honors the crunch of the brand's loudest
snack yet with a jacket that audibly crunches as you wear it
CHICAGO, Oct. 1, 2024
/PRNewswire/ -- Hear that sound? Pop-Tarts® is shaking up the
food-meets-fashion world once more with the craveable debut of the
Pop-Tarts Crunchy Poppers Pullover in celebration of the
brand's new sweet, snackable, bite-sized munch.
Who says football season is only for repping your favorite team?
Ahead of the highly anticipated Pop-Tarts Bowl this December, let's
start reppin' our new favorite snack! Inspired by the satisfying
crunch of Pop-Tarts' latest snack sensation – Pop-Tarts Crunchy
Poppers – these literally loud jackets that burst with style
are made in collaboration with upcycling clothing designer
Andrew Burgess of Vivid Visions, or
as he's known on the internet, @Wandythemaker.
From street-style to sweet-style, each of these one-of-a-kind,
handmade jackets was inspired by Crunchy Poppers' loudness and
delicious taste. Using reinforced fabrics that crunch just
like every bite, eye-catching gemstone "crunchlettes" that line a
frosted sleeve, and bold textures, Pop-Tarts is giving fashion a
crunchy upgrade with two colorways inspired by the flavors of
Crunchy Poppers – Frosted Strawberry Crunch and Frosted Brownie
Crunch. Moreover, with built-in functional pockets throughout, fans
can enjoy the brand's tiny but mightily delicious snack no matter
where they are.
"Since we first turned toast-and-jam into the iconic Pop-Tarts
sixty years ago, we have prided ourselves on flipping convention on
its head – through unexpected flavors, bold innovations, surprising
collaborations, and even an Edible Mascot. The new Pop-Tarts
Crunchy Poppers Pullover is yet another way to defy expectations,
unapologetically," said Heidi Ray,
Senior Director of Marketing, Pop-Tarts. "It's not just a jacket;
it's permission to show off your Crazy Good sense of
snacking and style at once."
"I had a great time working with Pop-Tarts on the Crunchy
Poppers Pullovers," said Burgess. "I've been a fan of the brand
since I was a kid, so it's exciting to be part of the launch for
their crunchiest snack yet. We put a lot of thought and care into
these jackets, and I'm looking forward to seeing people rock
them."
The very first jacket was worn by Minnesota Vikings'
Justin Jefferson this past Sunday as
he entered the stadium ahead of kickoff – and fans will have two
chances to get their hands on their own for a touchdown worthy fit
boost.
Starting Friday, October 4, at
12:00 P.M. ET, the hyper
limited-edition Pop-Tarts Crunchy Poppers Pullovers will be
available on shop.poptarts.com for $120 each, while supplies last. Additional
jackets will be released on Friday, October
18, at 12:00 P.M. ET. Only a
very limited number of these one-of-a-kind jackets are up for
grabs, so make sure to set your alarms and snag one before they
sell out!
This stylish item is the latest way the brand is expanding its
footprint into football culture. Don't forget to tune into the
Pop-Tarts Bowl on December
28th at 3:30 P.M.
EST on ABC to see all the Crazy Good antics Pop-Tarts
has in store. Whether you're cheering from the stands or from the
comfort of your home, it's the perfect time to sport your new
Pop-Tarts Crunchy Poppers Pullover.
For more information and to stay in-the-know on all things
Pop-Tarts, follow the brand on TikTok, Instagram, and
Facebook.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®,
Pop-Tarts®, Kellogg's Rice Krispies Treats®,
RXBAR®, Eggo®, MorningStar Farms®,
Special K®, Coco Pops®, and more, Kellanova's
vision is to become the world's best-performing snacks-led
powerhouse, unleashing the full potential of our differentiated
brands and our passionate people. Our net sales for 2023 were
$13 billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
CONTACTS:
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Rebecca Jakush
(312) 988-2281
rjakush@webershandwick.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/pop-tarts-turns-up-the-volume-literally-on-food-meets-fashion-with-debut-of-the-limited-edition-pop-tarts-crunchy-poppers-pullover-in-celebration-of-latest-innovation-302263868.html
SOURCE Kellanova
