Old Navy Broadens Representation this Fourth of July with Expanded Flag Tee Collection
2022年6月1日 - 8:02PM
ビジネスワイヤ(英語)
Brand Offers Three New Flag Tees Co-Created
with Diverse Artists Alongside Its Classic Design
For the first time ever, Old Navy is expanding upon its
traditional Flag Tee collection to offer customers the most
inclusive assortment yet. The brand will provide three new Flag Tee
designs, co-created with artists Manuela Guillén, Monica Ahanonu
and Edward Granger, alongside its classic Flag Tee graphic -
designed in-house every year since the company was founded in
1994.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220601005176/en/
Old Navy Broadens Representation this
Fourth of July with Expanded Flag Tee Collection (Photo: Business
Wire)
For 28 years, Old Navy’s Flag Tees have served as an integral
part of family summer celebrations, becoming a cult-favorite for
millions across the country. While many Americans wave the American
flag with enthusiasm, younger people feel less represented by its
symbolism than older generations; only 56% of adults under the age
of 35 said the flag made them proud.1 This year, Old Navy is
inviting all customers to celebrate America’s birthday with a range
of Flag Tee designs that offer modern interpretations of the
stars-and-stripes.
Project WE Flag Tees
Old Navy partnered with three of its previous Project WE
artists2 to design a new range of Flag Tees that speak to more
Americans. Each tee represents the artists’ unique vision of the
country.
Manuela Guillén, a first-generation American artist to Cuban and
Salvadoran immigrant parents, designed the first-ever Spanish
language Flag Tee for Old Navy. Her design features the phrase
“para todos,” which translates to “for all,” to reflect her belief
that the flag symbolizes inclusion for all who wish to call the
U.S. home.
“America is for everyone, no matter what. This place is for all
of us. That’s from my heart,” said Guillén.
Los Angeles-based model and artist Monica Ahanonu’s Flag Tee
represents the intersectionality of her identity as a Black woman
and an American citizen. Her design titled “An American Tradition”
conveys her perception of what the flag embodies: courage, bravery
and optimism.
“In America, you have the opportunity to create the future you
dream of, whatever it may be,” said Ahanonu.
Artist and LGTBQ+ advocate Edward Granger infused his signature
geometric technique into his Flag Tee design to give the timeless
symbol a more modern and abstract feel. To Granger, the flag
represents innovation and freedom, a belief instilled at a young
age and one that fuels his creative drive today.
“Being American is to be open minded and welcoming to all. We’re
in the dream together,” said Granger.
Old Navy Classic Flag Tee
Old Navy’s 2022 Flag Tee is an evolution of last year’s updated
design, again featuring the names of the five U.S. territories in
addition to the 50 states. Accompanying the flag is the new phrase
“United States of All,” driving home the brand’s commitment to
unity and belonging.
The 2022 Flag Tee Collection, inclusive of the three Project WE
designs, is available for the family now at www.oldnavy.com and in
all U.S. stores.
Co-Created Advertising Campaign
As an iconic American brand, Old Navy is dedicated to
representing the diverse voices that make up the U.S.A., as seen
through its summer “Created by America” campaign. To craft this
inclusive campaign, Old Navy tapped varied communities - from young
teens and high school art students, to influencers and Reddit users
- to discuss what it means to be American. The brand infused these
perspectives into a fresh Fourth of July digital and social
campaign that reflects the complexity of American identity.
Old Navy is continuing to co-create with customers through its
“Written by the Internet” television campaign. The summer spot
marks the second installment of the brand’s collaborative creative
concept which is scripted entirely by social media comments. The
summer spot features a cameo with comedian and longtime Old Navy
superfan Heather McMahan, who was voted in by America when multiple
users requested she be part of the ad. Created by The Martin
Agency, the commercial features Old Navy’s elevated Americana and
summer styles for the family.
About Old Navy
Old Navy is a global apparel and accessories brand that makes
current American essentials accessible to every family. Originated
in 1994, the brand celebrates the democracy of style through
on-trend, playfully optimistic, affordable and high-quality
products. A division of San Francisco-based Gap Inc. (NYSE: GPS),
Old Navy brings a fun, energizing shopping environment to its
customers in more than 1,200 stores around the world. For more
information, please visit www.oldnavy.com.
1
https://today.yougov.com/topics/politics/articles-reports/2021/03/31/what-americans-think-american-flag-poll-data
2
https://www.businesswire.com/news/home/20210128005393/en/Old-Navy-Imagines-a-More-Inclusive-World-with-Project-WE-Artist-Tee-Series
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220601005176/en/
Alison Brod Marketing + Communications oldnavy@abmc-us.com Dava
Huber dava_huber@gap.com
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