The new commercial, which was developed by the
creative agency GUT, lays out—with sarcasm—how these days, many
consultancies are trying to keep up with the AI trend. It
highlights the importance of Globant's deep expertise in bringing
together Artificial and Human Intelligence to deliver unique and
innovative solutions.
NEW
YORK, May 30, 2023 /PRNewswire/ --
Globant (NYSE: GLOB), a digitally native company
focused on reinventing businesses through innovative technological
solutions, announced today the launch of "I AI", its new commercial
from the "Stuck in Consultancy" saga. Developed together with the
agency GUT Buenos Aires, the ad uses sarcasm to expose
consultancies that want to quickly jump into the AI world.
AI is generating a vital revolution—transforming the present and
future of business and our daily life. It has already proven its
power to reinvent organizations and industries positively while
increasing their human capacity. With vast expertise in developing
digital experiences and delivering AI-based solutions, Globant
cleverly employs humor in this commercial to talk about this trend
and emphasizes the importance of bringing together the best of
Artificial and Human Intelligence to become the most innovative
partner.
"As part of the 'Stuck in Consultancy' saga, this new commercial
not only showcases Globant's commitment to challenging traditional
norms and paving the way for innovative solutions but also draws
upon our extensive experience in the field", claims Wanda Weigert, Chief Brand Officer at Globant. "If you bring
together AI knowledge with great teams that understand the
potential of the technology and the needs of each organization, you
get a unique partner that delivers truly exceptional
experiences."
"We have been building our AI portfolio since 2015 with the AI
Studio and products like Augoor, Genexus Next, StarMeUp, and
MagnifAI. All of them speak to our deep knowledge and experience to
create value for organizations worldwide," adds Martín Migoya,
CEO and Co-founder at Globant. "We will continue to scale
up our Artificial and Human Intelligence power to influence every
area, industry, and business for the better."
Furthermore, Matías Lafalla and
Ramiro R.Gamallo, DGC & Partners for GUT, add: "In
the world of consultancy, it is common for brands to work with more
than one consultant over the years—even simultaneously. From the
agency, we took on the challenge of collecting previous experiences
that Globant clients had with their competitors, and we recreated
them with an ironic, humorous tone."
Globant's focus on AI started back in 2015 when it first
launched a specific AI Studio and started investing in several
strategic initiatives. During this time, the company has introduced
and evolved key products and platforms deeply rooted in AI, such as
StarMeUp, Magnify, Augoor and Genexus Next. Complementing its
product portfolio, Globant has also consolidated its AI-offering
and initiatives into an end-to-end program called MINDS to
have a solid outlook on best practices across several
industries.
To see the ad, please click here.
Agency: GUT Buenos
Aires
Client: Globant
Product: Globant
Campaign: Stuck in Consultancy
Film: TBD
Territory: Global
Launch date: May 2023
Founder: Gastón Bigio
CCO & Partner: Joaquín Cubría
ECD & Partner: Ramiro
Gamallo / Matias Lafalla
ECD: Laura Rapela / Diego
Fernández Posada/Juan Pablo
Lufrano
Managing Director: Paula Medina
Rivero
CD: Gastón Gual
CD: Alex Romero
Creative Copywriter: Haroldo
Moreira
Art Director: Julian Amarillo
Group Account Director: Meme Traverso Lizarraga
International Account Supervisor: Bernardita Musa
Head of Production: Florencia
Albizzati
Agency Producer: Mariana
Jauregui
Creative Manager: Paula
Akel
Head of Design: Rosario Muñoz
CSO: Javier Quintero
Head of Digital & Data: Ezequiel Gori Nastasi
Social Strategist: Gonzalo
Paz
Production Company: Rebolucion
Director: Luis Gerard
CEO: Ezequiel Ortiz
Executive Producer: Pilar
Capurro
Producer: Cecilia Cárdenes
DOP: Javier Juliá
Post Production coordinator: Mariano
Olivari
Color grading: Armaleo
Editor: Jerónimo Pérez
VFX: Da8
Mix and Sound Design: Porta Estudio
Client Representatives:
Chief Brand Officer: Wanda Weigert
EVP, Global Marketing: Todd
Krugman
Global Marketing Strategy: Emiliano Horcada
Campaign Manager: Ivanna Giménez
About Globant
We are a digitally native company that
helps organizations reinvent themselves and unleash their
potential. We are the place in which Innovation, Design and
Engineering meet at scale.
- With more than 27,000 employees, we are present in 25 countries
and 5 continents. We work for companies such as Google, Electronic
Arts and Santander, among others.
- We were named a Worldwide Leader in CX Improvement Services by
IDC MarketScape report.
- We were also featured as a business case study at Harvard, MIT, and
Stanford.
- We are members of The Green Software Foundation (GSF) and the
Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.
About GUT
An independent agency founded by Gastón
Bigio and Anselmo Ramos that offers
disruptive and visceral creativity for brands with courage. GUT
Network is the #1 independent agency at Effie Latam for two
consecutive years (2020/2021) and it is an Ad Age A-Lister (2021).
It won 2 Grand Prix at Cannes
2021/2022 and it was awarded at The Clios, D&AD, The
International ANDY Awards and Círculo de Creatividad Argentina for
its work for clients such as Popeyes, Mercado Libre, Philadelphia Cream Cheese,
Tim Hortons, Noblex, Skol, Heinz,
Google and Headspace. GUT was also recognized this year as the #4
D&AD Independent Agency of the Year and as the #2 Cannes Lions
Independent Network of the year 2022. GUT has offices in
Buenos Aires, Miami, Toronto, São Paulo, LA, Mexico City and Amsterdam. www.gut.agency
![Globant new logo (PRNewsfoto/Globant) Globant new logo (PRNewsfoto/Globant)](https://mma.prnewswire.com/media/959011/Globant_logo_actualizado.jpg)
View original content to download
multimedia:https://www.prnewswire.com/news-releases/i-ai--globants-new-commercial-of-the-saga-stuck-in-consultancy-playfully-pokes-fun-at-ai-trendiness-highlighting-the-track-record-of-the-company-301837558.html
SOURCE Globant