Diageo Plc (DEO)

RAISE A GUINNESS, "THE WORLD'S CUP," TO SOCCER FANS EVERYWHERE THIS SUMMERMay 18, 2026 12:23 PM
PR Newswire (US) Guinness celebrates the rituals, pubs and shared moments that make soccer more than a game, reimagining a classic Guinness ad from the 1990s, "The world's cup" NEW YORK, May 18, 2026 /PRNewswire/ -- Soccer has a funny way of turning strangers into teammates, quiet bars into choirs and 90 minutes into a very good reason to gather. Guinness believes there's a place for every kind of soccer fan, and when fans come together for the game, there's often one unmistakable pint at the center of it all. Rooted in generations of game day gatherings, Guinness has long been part of the way fans watch soccer around the world. From local pubs to living rooms, game day is about more than the final score. It's about the people beside you, the bartender who knows when the next round is coming, the friends you arrived with and the strangers who feel like teammates by the final whistle.As soccer takes center stage across the U.S. this summer, Guinness, the Official Beer of the Premier League, is paying homage to an ad from the brand's history to celebrate a new generation of fans gathering over the game. First introduced during the summer of 1990 as "The world's cup… well in hand," the original ad marked Ireland's first appearance on the world stage and arrived on the cusp of soccer's next chapter. Two years later, the Premier League was born, taking the beautiful game deeper into pubs, homes and around the globe.Today, more than three decades later, Guinness is still celebrating the moments that bring fans together — the pints, the pubs, the jerseys and the rituals that make watching the game feel bigger when shared. Because no matter who you support, how long you have followed the sport, or where you are watching from, there's always room for you with Guinness."Soccer is at its best when everyone feels part of it, and Guinness has always stood for that same spirit of togetherness," said Karissa Downer, Director of Guinness. "Whether you're an avid supporter or simply here for a good time, Guinness makes game day feel more welcoming, more connected and more memorable. With 'The world's cup,' we are celebrating the pubs, pints and bartenders who turn every match into a moment worth sharing. The beautiful game deserves a beautiful pint and a room full of fans to enjoy it with."Guinness is bringing "The world's cup" to every corner of game day this summer.Guinness x ART OF Collaboration: The Art of Football meets the art of the pour in the form of a limited-edition jersey (only available in North America) built for this moment, when soccer culture will be shared around the world. Available for purchase at https://art-of.com/ starting June 8 for $81.OOH & Social Series: Together, Guinness and Art of Football are spotlighting the stewards of game day: the bartenders and pub staff who make game days lovely, serving pints and creating a sense of connection that keeps fans coming back. Captured in their own spaces, donning the Art of Football jerseys and sharing their game day rituals, these individuals will be featured in content rolling out across out-of-home in Atlanta, Boston, Philadelphia and San Francisco and on social.Limited-Edition Soccer Pack: Game days just got lovelier! Guinness Draught Stout is sporting a bold, new pack made for soccer's biggest summer with a design created by Sophia Yeshi, a Brooklyn-based illustrator and designer specializing in creating impactful visual stories that champion diversity. Featuring the iconic Guinness black and cream contrasted with bold touches of green and blue, the cans are now available in 4-packs and 8-packs nationwide for a limited time.Guinness has a few surprises still to reveal. Because every fan deserves a better view of the action, Guinness will soon unveil a limited-edition innovation built for the beautiful game. Follow @GuinnessUS to stay up to date on the latest.Whether you're watching from a packed pub, your own living room or anywhere else fans gather, Guinness is raising "The world's cup" to the shared rituals that make soccer special. Because the game may divide loyalties, but the pint brings everyone together. Please sip responsibly.Full suite of assets available here.About Guinness North America
Established in 1759 when Arthur Guinness signed a 9,000 year lease on St. James's Gate Brewery in Dublin, the Guinness brand has spent over two centuries dedicated to crafting exceptional beer, driving innovation, and operating sustainably and responsibly. The iconic beer is brewed in 49 countries worldwide, sold in over 150, and brought to local U.S. communities with Guinness Open Gate Brewery locations in Baltimore and Chicago. Rooted in heritage yet fit for the modern age, the brand continues to do what it does best: bring people together. Using the four main ingredients of water, barley (malted & roasted), hops and yeast, Guinness delivers unique flavor that is undeniably the world's most popular stout. More information can be found at www.guinness.com.About ART OF
Founded in 2013, Art of is a fan-led creative studio dedicated to preserving the culture of sport through the lens of art. Through distinctive merchandise and storytelling, the brand captures the moments that define the fan experience, elevating them, big and small, through the medium of art. From early collaborations with global names like Nike, Adidas and Guinness to securing licenses across the Premier League, Championship and European leagues, Art of has grown into a global platform for football culture and creativity. More information can be found at https://art-of.comAbout Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.Celebrating life, every day, everywhere.MEDIA CONTACTS:Kelly Pepe, DIAGEO
kelly.pepe@diageo.com diageobeer@taylorstrategy.com https://art-of.com/ starting June 8 for $81." alt="The Art of Football meets the art of the pour in the form of a limited-edition jersey (only available in North America) built for this moment, when soccer culture will be shared around the world. Available for purchase at https://art-of.com/ starting June 8 for $81."/> View original content to download multimedia:https://www.prnewswire.com/news-releases/raise-a-guinness-the-worlds-cup-to-soccer-fans-everywhere-this-summer-302774971.htmlSOURCE GUINNESS Original: RAISE A GUINNESS, "THE WORLD'S CUP," TO SOCCER FANS EVERYWHERE THIS SUMMER

ALEXIS ORTEGA IS CROWNED 2026 U.S. BARTENDER OF THE YEAR IN THE TALES OF THE COCKTAIL FOUNDATION PRESENTS WORLD CLASS SPONSORED BY DIAGEO NATIONAL FINALSMay 14, 2026 4:58 PM
PR Newswire (US) The country's top 15 bartenders competed in Chicago for the title and a chance to represent the U.S. at the World Class Global Finals in ScotlandNEW YORK, May 14, 2026 /PRNewswire/ -- Tales of the Cocktail Foundation Presents World Class Sponsored by DIAGEO has named Alexis Ortega of Philadelphia, PA as the 2026 U.S. Bartender of the Year, marking a defining moment in one bartender's career and the debut year of a transformative partnership championing bartending excellence. Hosted in Chicago, IL (May 11-13), the competition brought together the nation's Top 15 finalists, selected from a competitive national pool, for three days of rigorous, multifaceted challenges designed to test creativity, technical skill, and performance under pressure.Experience the full interactive Multichannel News Release here: https://www.multivu.com/diageo/9397651-en-2026-us-bartender-year-world-class-diageo-national-finalsAlexis Ortega was crowned champion, earning the honor of representing the United States at the World Class Global Finals in Scotland this fall, where he will compete against top bartenders from more than 50 countries. Ortega's victory wasn't just from technical precision, it was his ability to blend creativity, composure and hospitality in a way that consistently set him apart. With more than 20 years of hospitality experience, the Philadelphia mixologist is known for an approach that balances elevated craft with accessibility, creating experiences that feel as welcoming as they are inventive."World Class challenged me in all the best ways, pushing me to think on my feet, trust my instincts and bring my perspective as a storyteller behind the bar," says Alexis Ortega. "I'm grateful for the amazing community of peers who want to see you grow, succeed and raise the craft together. Representing the U.S. at the Global Finals is an incredible honor, and I'm ready to bring that same energy and a little dancing to the world stage."This year marks the inaugural season of the collaboration between DIAGEO and Tales of the Cocktail Foundation, born from a shared vision to transform World Class into a platform for education, mentorship, community and career advancement – principles that were brought to life in the design and challenges showcased during the World Class U.S. Finals competition.Over the first two days of competition, finalists took on three challenges designed to test both creativity and technical precision. Competitors crafted a Ketel One Vodka cocktail inspired by their personal heritage and bartending journey, developed the next trending coffee cocktail featuring Mr Black Coffee Liqueur, and went head-to-head in an eight-minute Speed Round, preparing six DIAGEO cocktails judged on balance, efficiency, skill, and hospitality. Following these rounds, the Top 5 highest scorers advanced to the final stage, where they faced two additional challenges with Tequila Don Julio Blanco and Tanqueray No. TEN before Ortega ultimately claimed the title."The level of talent on display this year reflects just how exceptional the U.S. bartending community continues to be," said Erin Creighton, Director of Marketing for On-Premise at DIAGEO. "What made this moment even more exciting is that it marked our first season alongside the Tales of the Cocktail Foundation, where our commitment to elevating this community and creating meaningful opportunities for bartenders to grow really shined. Alexis brought his distinct perspective and a precision to craft, and we're proud to see him carry that momentum forward as he represents the U.S. on the road to the Global Finals.""The U.S. Finals was an incredible showcase of what we set out to build in our first season presenting World Class sponsored by Diageo – a program that celebrates craft, community and the individuality of each bartender," said Charlotte Voisey, Executive Director of Tales of the Cocktail Foundation. "From the very first challenge, Alexis demonstrated not only skill, but a real sense of identity behind the bar. As we continue to support this talented group of finalists at Tales of the Cocktail 2026 this summer through our Tales Scholarship program, we are focused on creating more opportunities that champion bartenders and invest in their growth well beyond the competition."Wondering what goes into a World Class cocktail? Alexis Ortega's two signature creations from the U.S. Finals showcase inventive flavor combinations and narrative-driven cocktail creation, which helped take him to the top:ALEXIS ORTEGA'S WINNING COCKTAILSFirst CallIngredients:1 oz Mr Black Cold Brew Coffee Liqueur.5 oz Tequila Don Julio Reposado.5 oz Grapefruit Syrup1 Dropper Saline (20%)Grapefruit SodaGrapefruit Wedge for GarnishPreparation:Combine Mr Black Coffee Liqueur, Tequila Don Julio Reposado, grapefruit syrup and saline in a shaker with ice and shake thoroughly. Double strain into a Collins glass with ice. Top with grapefruit soda and garnish with grapefruit wedge.Melone di Bella VistaIngredients:1 oz Tanqueray No. TEN.5 oz Chamomile Bitter Bianco.75 oz Concentrated Honeydew Melon.5 oz Centerbe.25 oz Melon LiqueurCompressed Melon GarnishPreparation:Add all ingredients in a mixing glass and stir well. Strain over a large ice cube in a rocks glass and garnish with compressed melon.Follow @WorldClassUS on Instagram to keep up with Alexis Ortega's road to the World Class Global Finals and for highlights from this year's competition. For those interested in competing, stay tuned for updates on how to apply for the next World Class U.S. season. Please enjoy responsibly.For more information about the program and updates on the Global Finals, visit www.worldclassus.com and follow @WorldClassUS on Instagram.About Tales Of The Cocktail Foundation
Tales of the Cocktail Foundation is a non-profit organization dedicated to empowering the global hospitality industry through education, advocacy, and community support. As the world's leading spirits education platform, the Foundation provides year-round programs and initiatives that foster professional growth and drive meaningful change. Each July, the industry gathers in New Orleans, the beating heart of cocktail culture and hospitality, for a one-of-a-kind conference that blends education, networking, and celebration like no other. Guided by its core pillars—Educate, Advance, and Support—the Foundation's impact extends far beyond the U.S. reaching professionals and communities around the world. Tales of the Cocktail will take place in New Orleans July 19-24, 2026. #totc2026About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.Follow us on Instagram for news and information about DIAGEO North America: @DIAGEO_NA.Celebrating life, every day, everywhere.Contact: Hunter PR, kle@hunterpr.com     View original content:https://www.prnewswire.com/news-releases/alexis-ortega-is-crowned-2026-us-bartender-of-the-year-in-the-tales-of-the-cocktail-foundation-presents-world-class-sponsored-by-diageo-national-finals-302772916.htmlSOURCE DIAGEO Original: ALEXIS ORTEGA IS CROWNED 2026 U.S. BARTENDER OF THE YEAR IN THE TALES OF THE COCKTAIL FOUNDATION PRESENTS WORLD CLASS SPONSORED BY DIAGEO NATIONAL FINALS

Stitzel-Weller Distillery Unveils Stitzel Reserve 31-Year-Old Bourbon WhiskeyApril 30, 2026 12:00 PM
PR Newswire (US)

The second release from Stitzel Reserve, the rare 31-year-old bourbon was distilled in 1992, bottled at 163.2 proof, and will be available exclusively at Stitzel-Weller Distillery beginning April 30, 2026.LOUISVILLE, Ky., April 30, 2026 /PRNewswire/ -- Stitzel-Weller Distillery today announced the release of Stitzel Reserve 31-Year-Old Bourbon Whiskey, the second expression in the Stitzel Reserve collection and a rare, distillery-exclusive bourbon defined by exceptional age, intensity, and depth. Available beginning Thursday, April 30, 2026, the highly limited release will be sold exclusively on-site at Stitzel-Weller Distillery in Louisville for $3,000 per 750mL bottle, with a limit of one bottle per person.







Nearly one year after the debut of Stitzel Reserve and its inaugural 24-Year-Old release, this new expression continues the collection's focus on rare and remarkable whiskeys in the archives of Stitzel-Weller Distillery, entrusted to the care of the historic site's chief custodian, Nicole Austin, the Director of American Whiskey Liquid Development and Capabilities at Diageo. Distilled in 1992 by a historic Kentucky bourbon producer and aged on-site at Stitzel-Weller Distillery for more than three decades, Stitzel Reserve 31-Year-Old comes from just 13 barrels and offers a singular example of what extended time in oak can achieve. This whiskey was ultimately pulled from its new charred American oak barrels in 2024, reserved and bottled this year on April 28, 2026, yielding just 176 bottles.On the nose, the bourbon opens with waxy orchard fruit and pear brandy layered with cedar, apple skin, burnt sugar, dried orange peel, a hint of cola syrup and the nostalgic warmth of aged books. Bottled at 163.2 proof (81.6% ABV), the palate is powerful and concentrated, revealing dark fruit framed by structured oak tannins. The finish is exceptionally long, evolving into notes of pine boughs and baked apple. With a few drops of water, the whiskey softens and opens into delicate apple blossom florals, adding elegance to its depth and intensity."When I discovered these barrels, I saw the potential for something extraordinarily rare," said Austin. "What makes this release so special is not just its age, but the fact that it reached 31 years with such integrity. At Stitzel-Weller Distillery, our aging conditions have allowed us to carefully steward barrels like this over time in a way that very few distilleries in Kentucky can. That combination of place, patience and close attention is what gives this bourbon its power, elegance and continued evolution in the glass."Design & Packaging
As with each Stitzel Reserve release, the overall design cues remain consistent while select elements are tailored to the individual expression. For the 31-year-old release, the packaging reflects the whiskey's extended maturation, featuring an elegant label with woodgrain-inspired detailing in gold and charcoal. Art Deco-influenced corner flourishes frame the design, underscoring the bottle's sense of heritage and collectability. Each bottle is individually numbered and hand-signed by Nicole Austin.Availability & Tasting Experience
Stitzel Reserve 31-Year-Old Bourbon Whiskey will be available for purchase on-site at Stitzel-Weller Distillery for consumers aged 21+ beginning Thursday, April 30, 2026. The current price is $3,000 for a 750mL bottle, with a limit of one bottle per person.Consumers may also experience the release through an exclusive bespoke tasting at the Garden & Gun Club at Stitzel-Weller Distillery, priced at $350 per person. Each tasting includes an etched whiskey glass, branded bag, and limited-edition Stitzel-Weller Distillery pin.Release DetailsProduct: Stitzel Reserve 31-Year-Old Bourbon WhiskeyCollection: Stitzel ReserveRelease Number: Second releaseDistilled: 1992Proof: 163.2 proof / 81.6% ABVAllocation: 176 bottlesBottle Size: 750mLPrice: $3,000Availability: Exclusively at Stitzel-Weller DistilleryOn-Sale Date: April 30, 2026Purchase Limit: One bottle per personTasting Experience: $350 per person at the Garden & Gun ClubFor the latest availability updates and sales information, follow Stitzel-Weller Distillery on Instagram @&h=3632125584&u=https%3A%2F%2Fwww.instagram.com%2Fstitzelwellerdistillery%2F&a=StitzelWellerDistillery" target="_blank" rel="nofollow">StitzelWellerDistillery or visit the website.ABOUT STITZEL-WELLER DISTILLERY
Originally opening on Derby Day in 1935 and reopening to the public in 2014, the historic Stitzel-Weller Distillery is one of the true cathedrals of the American whiskey industry.Located only five miles from downtown Louisville, the Stitzel-Weller Distillery Experience is one of the most convenient and impressive stops along the Kentucky Bourbon Trail®. We are proud to invite guests to step foot on this hallowed ground and gain a unique perspective on the dichotomy of the historic contrasted with the innovations of tomorrow that include Blade and Bow Kentucky Straight Bourbon Whiskey and I.W. Harper.ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.Celebrating life, every day, everywhere. Please Drink Responsibly.
STITZEL RESERVE 31-Year-Old Bourbon Whiskey. 81.6% Alc/Vol.
Five Keys Bottling Co., Bardstown, KY


















View original content to download multimedia:https://www.prnewswire.com/news-releases/stitzel-weller-distillery-unveils-stitzel-reserve-31-year-old-bourbon-whiskey-302759037.htmlSOURCE Diageo

Original: Stitzel-Weller Distillery Unveils Stitzel Reserve 31-Year-Old Bourbon Whiskey

Rauw Alejandro and Buchanan's Scotch Whisky Mark a Milestone for Music, Celebration and the FIFA World Cup 2026™ Countdown, Debuting a First-of-Its-Kind Song and Music Video, 'Dando Vueltas.'April 23, 2026 7:17 PM
PR Newswire (US)

Buchanan's Blended Scotch Whisky kicked off its borderless FIFA World Cup 2026™ celebration with a live premiere of 'Dando Vueltas' in New York City, inviting fans to raise a glass to culture, community and connection across the AmericasStream 'Dando Vueltas' by Rauw AlejandroNEW YORK, April 24, 2026 /PRNewswire/ -- Buchanan's Blended Scotch Whisky, an Official Supporter of the FIFA World Cup 2026™ in North and Latin America, teamed up with global partner and Latin superstar Rauw Alejandro for the world premiere of his new song 'Dando Vueltas,' marking the next chapter of its broader campaign celebrating the unmatched energy, rhythm and sense of familia that Latinos bring to the beautiful game of fútbol.Experience the full interactive Multichannel News Release here: https://www.multivu.com/buchanans_whisky/9391751-en-buchanans-whisky-fifa-world-cup-2026-rauw-alejandro-dando-vueltas-futbolRauw Alejandro's song 'Dando Vueltas' – made in a collaborative creative process led by Rauw Alejandro, alongside legendary producers including Eduardo Cabra, Edgar Barrera, Rios, and Sebastian Otero – reflects the cultural heartbeat of Buchanan's Scotch Whisky's FIFA World Cup 2026™ celebrations that invite fans into nuestro mundo (our world). For Buchanan's Blended Scotch Whisky, and for Latinos around the world, the FIFA World Cup 2026™ is more than a tournament; it's a family reunion that takes the Latino-style, creativity and joy that start on the pitch and brings them to celebrations that are bolder, more deeply connected and undeniably more fun to watch with a Buchanita cocktail in hand.At a time when modern fútbol is shifting toward more structured, data-driven play, the individual expression and flair that's characteristic of Latino-style fútbol is becoming less common. 'Dando Vueltas' music video is a reclamation of the exciting, electrifying ritmo of fútbol, with Rauw weaving in the rhythm of the game wearing a Buchanan's tech-enabled fútbol boot.Rauw Alejandro's 'Dando Vueltas' is a cinematic visual experience steeped in cultural reverence. More than a music video, it is a testament to resilience and the universal language of fútbol — a force capable of uniting a divided world through sport and shared joy. By centering the Latin American working class throughout, Rauw honors the very people who drive the global economy, framing collective strength as our greatest asset. The production is further elevated by the rare involvement of legendary choreographers Rich+Tone. Known for their work creating some of the most iconic dance moves in entertainment, their collaboration marks a profound full-circle moment, bridging Rauw's modern vision with the legacy of some of his greatest inspirations.As Rauw says to close the video, "If life was more like football, borders wouldn't matter, every language would connect us, and we would all celebrate together.""For us, fútbol isn't just a sport—it's how we come together as familia," said Neil Shah, Global Brand Director, Whisk(e)y portfolio at Diageo. "Rauw's song 'Dando Vueltas' is a culmination of everything that makes the Latino fútbol experience so special. As Buchanan's Scotch Whisky continues to celebrate the FIFA World Cup 2026™ with music, rhythm and community at the forefront, we welcome fans to join our chosen familia and celebrate the spirit of the game together."The global premiere of 'Dando Vueltas' took place in New York City, where Buchanan's Blended Scotch Whisky and Rauw Alejandro celebrated in person and extended the party across the Americas, as Rauw greeted fans in Colombia, Puerto Rico and beyond via video before the song's debut. The premiere was preceded by the appearance of mysterious fútbol boots across cities in North and Latin America, teasing a milestone moment in Buchanan's campaign rollout that fans could uncover with 50 days to go until the FIFA World Cup 2026™."I always dreamt of becoming a fútbol player, and I remember how essential music felt before every match," said Rauw Alejandro. "Now, as an artist, the way I step into the world of fútbol is through music. Working with Buchanan's gave me the opportunity to create a special song for my community, one that reflects the joy, energy, and connection that fútbol brings to so many of us."Buchanan's broader, music-led celebration will continue in the lead-up to the FIFA World Cup 2026™ by connecting cultures and communities where love for fútbol leads every gathering, through:Global Creative Featuring Rauw Alejandro – A series of content starring Rauw Alejandro, inviting fans to experience how Latino culture shapes fútbol in nuestro mundo, making the game warmer, louder and more connected.Limited-Edition Bottle Collection – Designed in collaboration with cultural collective Kids of Immigrants, the collection celebrates identity and belonging by paying tribute to the places where the pulse of fútbol lives – from fields to streets to stadiums.In-Culture Celebrations Across the Americas – From watch parties to fan experiences, Buchanan's will show up wherever fans gather to celebrate the game together.Signature Serves for the Tournament – Including the Buchanita, the brand's FIFA World Cup 2026™ signature serve made with Buchanan's 12-Year-Old DeLuxe Blended Scotch Whisky and pineapple juice; it brings a distinctive Buchanan's twist to match-day rituals and can be enjoyed at stadium concessions, bars, fan zones and at-home watch parties.Rauw Alejandro's single "Dando Vueltas" is now available to stream on all platforms HERE.To join the familia and stay up to date on celebrations and ways to win tickets to the FIFA World Cup 2026™, Buchanan's invites fans of legal drinking age to follow @BuchanansWhisky and @BuchanansLATAM, and to visit www.BuchanansWhisky.com.ABOUT BUCHANAN'S WHISKY
BUCHANAN'S Blended Scotch Whisky's is a proud Official Supporter of the FIFA World Cup 2026™ across North and Latin America, uniting Latinos as the welcoming spirit that makes fútbol feel like home, because with Buchanan's, Estamos En Familia. BUCHANAN'S Blended Scotch Whisky was founded on the belief that whisky is meant to bring people together. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies.The BUCHANAN'S Blended Scotch Whisky Portfolio features six award-winning marques, including: BUCHANAN'S Green Seal Blended Scotch Whisky, BUCHANAN'S 12-Year-Old DeLuxe Blended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky. The six marques have been recognized in the most prestigious international spirits competitions. In 2025, BUCHANAN'S Green Seal was awarded silver at the San Francisco World Spirits Competition and BUCHANAN'S 12-Year-Old DeLuxe Blended Scotch Whisky won Double Gold and at the San Francisco World Spirits Competition, Gold in the International Spirit Competition and Silver in the Scotch Whisky Masters. Buchanan's 18-Year-Old Special Reserve also was awarded with a master medal at the 2025 Scotch Whisky Masters. For more information, visit www.BuchanansWhisky.com or follow BUCHANAN'S on Facebook and Instagram.ABOUT RAUW ALEJANDRO
2x Latin GRAMMY® award winning and 5x GRAMMY® nominated Puerto Rican singer and songwriter Rauw Alejandro has been leading the new generation of Latin music artists since he appeared on the scene in 2016. One of Reggaeton's fastest rising stars, Rauw's collaborations include Pharrell Williams ("Airplane Tickets"), Shakira ("Te Felicito") Selena Gomez ("Baila Conmigo"), Anuel AA ("Reloj") and Camilo ("Tattoo") among others. Rauw's meteoric rise as one of the most prominent figures in Latin urban music has been undeniable and through his continuous musical evolution, he continues to deliver refreshing and innovative sounds that keep him at the top of the genre. Rauw's accolades are extensive; two Latin GRAMMY® awards, five GRAMMY® nominations, two Billboard Latin Music Awards, five Premios Tú Música Urbano, two Premios Juventud, an iHeart Radio Award, the Hispanic Heritage Foundations Vision Award, and more. His 6x RIAA Latin Platinum debut album, Afrodisíaco, released in November 2020, earned Rauw his first GRAMMY® nomination for "Best Urban Music Album" and also garnered him a Latin GRAMMY® nomination for "Best New Artist." In 2021 his second studio album, Vice Versa, debuted at #1 on Billboard's Top Latin Album chart, #3 on Spotify's Top Debut Album and #1 on Apple Music's Latin Album charts. The album also notably topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR and Billboard. In 2022, Rauw released his third studio album, Saturno, to rave reviews. The album was nominated for a GRAMMY® for "Best Urban Music Album" and featured collaborations with Baby Rasta, DJ Playero, Chris Palace, Arcángel, Súbelo NEO, Lyanno and Brray. Billboard named the album "one of the most eclectic albums in reggaeton-pop." In 2023 Rauw released his fourth studio album Playa Saturno. The 14-track "spinoff" of Saturno features collaborations with Jowell y Randy, Miguel Bosé, and Junior H. In November 2024 he released his highly anticipated fifth album, Cosa Nuestra, which earned a GRAMMY® nomination for Best Latin Pop Album, debuted at #1 globally on the Apple Music and Spotify charts, making Rauw one of the few Latin artists to ever achieve this milestone and #1 on Billboard's Latin Albums chart and #6 on the Billboard Top 200. In September 2025, he released his sixth studio album Cosa Nuestra: Capítulo 0 which is the official Cosa Nuestra origin story and includes the neo-bomba smash "Carita Linda" which went No. 1 on the Latin Airplay and the Latin Pop Airplay charts, as well as "GuabanSexxx" and "Besito en la Frente" which both went No. 1 on the Hot Latin Pop Songs chart. With this release Rauw continues to redefine the global music landscape, bridging the gap between Latin music and international audiences. His artistry, groundbreaking innovation, and magnetic stage presence affirm his place as a transformative force in the music industry.ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.Celebrating life, every day, everywhere.Media Contact: Buchanans@HunterPR.com



View original content:https://www.prnewswire.co.uk/news-releases/rauw-alejandro-and-buchanans-scotch-whisky-mark-a-milestone-for-music-celebration-and-the-fifa-world-cup-2026-countdown-debuting-a-first-of-its-kind-song-and-music-video-dando-vueltas-302752390.html

Original: Rauw Alejandro and Buchanan's Scotch Whisky Mark a Milestone for Music, Celebration and the FIFA World Cup 2026™ Countdown, Debuting a First-of-Its-Kind Song and Music Video, 'Dando Vueltas.'

Rauw Alejandro and Buchanan's Scotch Whisky Mark a Milestone for Music, Celebration and the FIFA World Cup 2026™ Countdown, Debuting a First-of-Its-Kind Song and Music Video, 'Dando Vueltas.'April 23, 2026 6:05 PM
PR Newswire (US)

Buchanan's Blended Scotch Whisky kicked off its borderless FIFA World Cup 2026™ celebration with a live premiere of 'Dando Vueltas' in New York City, inviting fans to raise a glass to culture, community and connection across the AmericasStream 'Dando Vueltas' by Rauw AlejandroNEW YORK, April 23, 2026 /PRNewswire/ -- Buchanan's Blended Scotch Whisky, an Official Supporter of the FIFA World Cup 2026™ in North and Latin America, teamed up with global partner and Latin superstar Rauw Alejandro for the world premiere of his new song 'Dando Vueltas,' marking the next chapter of its broader campaign celebrating the unmatched energy, rhythm and sense of familia that Latinos bring to the beautiful game of fútbol.Experience the full interactive Multichannel News Release here: https://www.multivu.com/buchanans_whisky/9391751-en-buchanans-whisky-fifa-world-cup-2026-rauw-alejandro-dando-vueltas-futbolRauw Alejandro's song 'Dando Vueltas' – made in a collaborative creative process led by Rauw Alejandro, alongside legendary producers including Eduardo Cabra, Edgar Barrera, Rios, and Sebastian Otero – reflects the cultural heartbeat of Buchanan's Scotch Whisky's FIFA World Cup 2026™ celebrations that invite fans into nuestro mundo (our world). For Buchanan's Blended Scotch Whisky, and for Latinos around the world, the FIFA World Cup 2026™ is more than a tournament; it's a family reunion that takes the Latino-style, creativity and joy that start on the pitch and brings them to celebrations that are bolder, more deeply connected and undeniably more fun to watch with a Buchanita cocktail in hand.At a time when modern fútbol is shifting toward more structured, data-driven play, the individual expression and flair that's characteristic of Latino-style fútbol is becoming less common. 'Dando Vueltas' music video is a reclamation of the exciting, electrifying ritmo of fútbol, with Rauw weaving in the rhythm of the game wearing a Buchanan's tech-enabled fútbol boot.Rauw Alejandro's 'Dando Vueltas' is a cinematic visual experience steeped in cultural reverence. More than a music video, it is a testament to resilience and the universal language of fútbol — a force capable of uniting a divided world through sport and shared joy. By centering the Latin American working class throughout, Rauw honors the very people who drive the global economy, framing collective strength as our greatest asset. The production is further elevated by the rare involvement of legendary choreographers Rich+Tone. Known for their work creating some of the most iconic dance moves in entertainment, their collaboration marks a profound full-circle moment, bridging Rauw's modern vision with the legacy of some of his greatest inspirations.As Rauw says to close the video, "If life was more like football, borders wouldn't matter, every language would connect us, and we would all celebrate together.""For us, fútbol isn't just a sport—it's how we come together as familia," said Neil Shah, Global Brand Director, Whisk(e)y portfolio at Diageo. "Rauw's song 'Dando Vueltas' is a culmination of everything that makes the Latino fútbol experience so special. As Buchanan's Scotch Whisky continues to celebrate the FIFA World Cup 2026™ with music, rhythm and community at the forefront, we welcome fans to join our chosen familia and celebrate the spirit of the game together."The global premiere of 'Dando Vueltas' took place in New York City, where Buchanan's Blended Scotch Whisky and Rauw Alejandro celebrated in person and extended the party across the Americas, as Rauw greeted fans in Colombia, Puerto Rico and beyond via video before the song's debut. The premiere was preceded by the appearance of mysterious fútbol boots across cities in North and Latin America, teasing a milestone moment in Buchanan's campaign rollout that fans could uncover with 50 days to go until the FIFA World Cup 2026™."I always dreamt of becoming a fútbol player, and I remember how essential music felt before every match," said Rauw Alejandro. "Now, as an artist, the way I step into the world of fútbol is through music. Working with Buchanan's gave me the opportunity to create a special song for my community, one that reflects the joy, energy, and connection that fútbol brings to so many of us."Buchanan's broader, music-led celebration will continue in the lead-up to the FIFA World Cup 2026™ by connecting cultures and communities where love for fútbol leads every gathering, through:Global Creative Featuring Rauw Alejandro – A series of content starring Rauw Alejandro, inviting fans to experience how Latino culture shapes fútbol in nuestro mundo, making the game warmer, louder and more connected.Limited-Edition Bottle Collection – Designed in collaboration with cultural collective Kids of Immigrants, the collection celebrates identity and belonging by paying tribute to the places where the pulse of fútbol lives – from fields to streets to stadiums.In-Culture Celebrations Across the Americas – From watch parties to fan experiences, Buchanan's will show up wherever fans gather to celebrate the game together.Signature Serves for the Tournament – Including the Buchanita, the brand's FIFA World Cup 2026™ signature serve made with Buchanan's 12-Year-Old DeLuxe Blended Scotch Whisky and pineapple juice; it brings a distinctive Buchanan's twist to match-day rituals and can be enjoyed at stadium concessions, bars, fan zones and at-home watch parties.Rauw Alejandro's single "Dando Vueltas" is now available to stream on all platforms HERE.To join the familia and stay up to date on celebrations and ways to win tickets to the FIFA World Cup 2026™, Buchanan's invites fans of legal drinking age to follow @BuchanansWhisky and @BuchanansLATAM, and to visit www.BuchanansWhisky.com.ABOUT BUCHANAN'S WHISKY
BUCHANAN'S Blended Scotch Whisky's is a proud Official Supporter of the FIFA World Cup 2026™ across North and Latin America, uniting Latinos as the welcoming spirit that makes fútbol feel like home, because with Buchanan's, Estamos En Familia. BUCHANAN'S Blended Scotch Whisky was founded on the belief that whisky is meant to bring people together. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies.The BUCHANAN'S Blended Scotch Whisky Portfolio features six award-winning marques, including: BUCHANAN'S Green Seal Blended Scotch Whisky, BUCHANAN'S 12-Year-Old DeLuxe Blended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky. The six marques have been recognized in the most prestigious international spirits competitions. In 2025, BUCHANAN'S Green Seal was awarded silver at the San Francisco World Spirits Competition and BUCHANAN'S 12-Year-Old DeLuxe Blended Scotch Whisky won Double Gold and at the San Francisco World Spirits Competition, Gold in the International Spirit Competition and Silver in the Scotch Whisky Masters. Buchanan's 18-Year-Old Special Reserve also was awarded with a master medal at the 2025 Scotch Whisky Masters. For more information, visit www.BuchanansWhisky.com or follow BUCHANAN'S on Facebook and Instagram.ABOUT RAUW ALEJANDRO
2x Latin GRAMMY® award winning and 5x GRAMMY® nominated Puerto Rican singer and songwriter Rauw Alejandro has been leading the new generation of Latin music artists since he appeared on the scene in 2016. One of Reggaeton's fastest rising stars, Rauw's collaborations include Pharrell Williams ("Airplane Tickets"), Shakira ("Te Felicito") Selena Gomez ("Baila Conmigo"), Anuel AA ("Reloj") and Camilo ("Tattoo") among others. Rauw's meteoric rise as one of the most prominent figures in Latin urban music has been undeniable and through his continuous musical evolution, he continues to deliver refreshing and innovative sounds that keep him at the top of the genre. Rauw's accolades are extensive; two Latin GRAMMY® awards, five GRAMMY® nominations, two Billboard Latin Music Awards, five Premios Tú Música Urbano, two Premios Juventud, an iHeart Radio Award, the Hispanic Heritage Foundations Vision Award, and more. His 6x RIAA Latin Platinum debut album, Afrodisíaco, released in November 2020, earned Rauw his first GRAMMY® nomination for "Best Urban Music Album" and also garnered him a Latin GRAMMY® nomination for "Best New Artist." In 2021 his second studio album, Vice Versa, debuted at #1 on Billboard's Top Latin Album chart, #3 on Spotify's Top Debut Album and #1 on Apple Music's Latin Album charts. The album also notably topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR and Billboard. In 2022, Rauw released his third studio album, Saturno, to rave reviews. The album was nominated for a GRAMMY® for "Best Urban Music Album" and featured collaborations with Baby Rasta, DJ Playero, Chris Palace, Arcángel, Súbelo NEO, Lyanno and Brray. Billboard named the album "one of the most eclectic albums in reggaeton-pop." In 2023 Rauw released his fourth studio album Playa Saturno. The 14-track "spinoff" of Saturno features collaborations with Jowell y Randy, Miguel Bosé, and Junior H. In November 2024 he released his highly anticipated fifth album, Cosa Nuestra, which earned a GRAMMY® nomination for Best Latin Pop Album, debuted at #1 globally on the Apple Music and Spotify charts, making Rauw one of the few Latin artists to ever achieve this milestone and #1 on Billboard's Latin Albums chart and #6 on the Billboard Top 200. In September 2025, he released his sixth studio album Cosa Nuestra: Capítulo 0 which is the official Cosa Nuestra origin story and includes the neo-bomba smash "Carita Linda" which went No. 1 on the Latin Airplay and the Latin Pop Airplay charts, as well as "GuabanSexxx" and "Besito en la Frente" which both went No. 1 on the Hot Latin Pop Songs chart. With this release Rauw continues to redefine the global music landscape, bridging the gap between Latin music and international audiences. His artistry, groundbreaking innovation, and magnetic stage presence affirm his place as a transformative force in the music industry.ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.Celebrating life, every day, everywhere.Media Contact: Buchanans@HunterPR.com    



View original content:https://www.prnewswire.com/news-releases/rauw-alejandro-and-buchanans-scotch-whisky-mark-a-milestone-for-music-celebration-and-the-fifa-world-cup-2026-countdown-debuting-a-first-of-its-kind-song-and-music-video-dando-vueltas-302752361.htmlSOURCE Buchanan's Blended Scotch Whisky

Original: Rauw Alejandro and Buchanan's Scotch Whisky Mark a Milestone for Music, Celebration and the FIFA World Cup 2026™ Countdown, Debuting a First-of-Its-Kind Song and Music Video, 'Dando Vueltas.'

The Captain's Serving Summer: NEW Captain Morgan Sliced Colada Variety Pack Is On Shelves NowApril 21, 2026 10:00 AM
PR Newswire (US)

Skip the trip with Captain Morgan Sliced Colada Style Drink: a flavorful lineup of bold, non-carbonated and colada-inspired bevys that serve up mini getaways in a canNEW YORK, April 21, 2026 /PRNewswire/ -- No plans required. No flights booked. No out-of-office notes needed. The Captain Morgan Sliced lineup is officially taking a mini vacation with its NEW Captain Morgan Sliced Colada Style Drink Variety Pack. Featuring Piña Colada flavors including classic Piña Colada, Strawberry, Mango and Passionfruit, each offering bringing a distinct flavor option together in one variety pack, each delivering a taste of the tropics. Built for easy sipping, each ready-to-drink beverage features bright, creamy, fruit-forward taste in every can. The Captain Morgan Sliced Colada Style Drink Variety Pack is now available at select retailers nationwide.Experience the full interactive Multichannel News Release here: https://www.multivu.com/captain-morgan/9393951-en-captain-morgan-sliced-colada-variety-pack Whether it's a spontaneous backyard hang, an unplanned beach day, a rooftop get-together, or clocking out early for Summer Fridays, Captain Morgan Sliced Colada is made for any getaway:At the heart of the collection, Piña Colada delivers the classic blend of coconut and pineapple flavors, with a bright, tangy finish for a balanced, lightly sweet canned malt beverage made for sunny days.Mango Colada leans into juicy, ripe mango flavors layered over a creamy coconut flavor, offering a refreshing-tasting, easy-drinking option with a crisp finish.Passionfruit Colada brings a more vibrant profile, combining tangy passionfruit flavors with smooth coconut flavor for a slightly tart, fruit-forward sip.Rounding out the lineup, Strawberry Colada pairs a light coconut flavor with ripe strawberry notes, delivering a smooth, naturally sweet finish.The premium malt beverage line of canned cocktails has an ABV of 5% and are sold in a 12-count variety pack of 12 oz cans, and at a suggested retail price of $18.99."We know consumers are looking for simple ways to break from the everyday without overcomplicating the moment," says Victoria David, Brand Director, RTD at Diageo. "Captain Morgan Sliced Colada brings that idea of embracing micro getaway moments to life through a range of refreshing-tasting, ready-to-enjoy flavors – making it easy to tap into a 'Colada When You Wanna' mindset anytime, anywhere."Frequently Asked Questions (FAQ):Where can I buy Captain Morgan Sliced Colada Style Drink near me?Captain Morgan Sliced Colada is available at retailers nationwide where Captain Morgan products are sold, including markets like Texas and Florida. Availability may vary by location, so check local liquor stores, grocery retailers, and big-box chains that carry ready-to-drink cocktails.What makes Sliced Colada different from other canned cocktails?Building on its Sliced ready-to-drink lineup first introduced in 2024, Sliced Colada reimagines the classic piña colada by expanding beyond the expected – introducing tropical flavors like mango, passionfruit and strawberry to bring more variety to the ready-to-drink space. Designed for a "Colada When You Wanna" mindset, it makes it easy to enjoy a taste of microescape wherever you are.Where can I learn more about Captain Morgan releases?Follow @captainmorganusa on Instagram for updates, new product launches and announcements.What flavors are included in Captain Morgan Sliced Colada?The variety pack features four tropical sips: Piña Colada, Mango Colada, Passionfruit Colada, and Strawberry Colada – each delivering a fresh-tasting take on the classic cocktail.What is the alcohol content of Sliced Colada?Each can contains 5% ABV, offering a light, sessionable option perfect for daytime hangs and summer occasions.In the coming months, Captain Morgan Sliced Colada will come to life through IRL mini retreats, bringing the Captain spirit directly to consumers. To stay up to date on the brand's latest adventures, follow @captainmorganusa on Instagram.About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S. Captain Morgan encourages everyone 21+ to spice it up by bringing our flavor to every occasion. The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Sweet Chili Lime, and CAPTAIN MORGAN Sliced. For more information, visit www.CaptainMorgan.com.About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow Instagram for news and information about Diageo North America: @Diageo_NA.Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.comNicole Anastasi
Nicole.Anastasi@diageo.com   



View original content:https://www.prnewswire.com/news-releases/the-captains-serving-summer-new-captain-morgan-sliced-colada-variety-pack-is-on-shelves-now-302748260.htmlSOURCE Captain Morgan

Original: The Captain's Serving Summer: NEW Captain Morgan Sliced Colada Variety Pack Is On Shelves Now

Tequila Don Julio 1942 Introduces Made to Be Raised with Limited-Edition Bottle Design Celebrating the FIFA World Cup 2026™April 2, 2026 11:26 AM
PR Newswire (US)

Starring FIFA World Cup™ winner Thierry Henry, the film debuts alongside a gold Tequila Don Julio 1942 bottle design that fans can take home — one made to be raised in triumphant celebration of the world's game.Tequila Don Julio, an O?cial FIFA World Cup™ 2026 Supporter, unveils a gold limited-edition 1942 bottle design: a tribute to the world's game and the unforgettable moments that bring us together. A trophy, reimagined, one that everyone can bring home.Tequila Don Julio 1942 FIFA World Cup 2026™ Limited-Edition bottle design will be available starting today in the United States and Canada for a suggested retail price of $225 wherever fine spirits are sold as well as on ReserveBar.com, Caskers.com and TheBar.com.NEW YORK, April 2, 2026 /PRNewswire/ -- For years, Tequila Don Julio 1942 has accompanied defining milestones. Present in championship locker rooms and personal triumphs alike, it has come to represent a refined standard of celebration. As the world's most storied sporting stage approaches with the FIFA World Cup 2026™, a commemorative edition emerged as a natural extension of that legacy.Experience the full interactive Multichannel News Release here: https://www.multivu.com/tequila-don-julio/9388051-en-tequila-don-julio-1942-limited-edition-bottle-fifa-world-cupThe limited-edition finish of the bottle draws visual inspiration from the silhouette and color of the FIFA World Cup™ Official Trophy, featuring luminous gold and crowned with a striking malachite closure. The design bears official FIFA World Cup 2026™ marks and transforms 1942 into a collectible celebration piece, a trophy reimagined, one that fans everywhere can take home and raise in their own unforgettable moments.Within the bottle lies the same iconic, 100% Blue Weber agave Añejo tequila known and loved around the globe. Aged for at least two years in American white oak barrels, it delivers notes of warm oak, vanilla, and roasted agave, culminating in the exceptionally smooth finish.The introduction of the Tequila Don Julio 1942 FIFA World Cup 2026™ Limited-Edition bottle design marks a rare cultural moment for the brand and only the second time 1942 has been reimagined through a limited-edition design release, following the successful Peggy Gou collaboration last year.In conjunction with this remarkable moment and limited-edition bottle, the brand is debuting Made to Be Raised across the U.S., anchored by a cinematic :30 spot. Directed by award-winning film maker Leigh Powis, the film captures the essence of a gesture that is much more than motion — it is instinctive and universal. The story follows FIFA World Cup™ winner, Thierry Henry, as he enters a post-World Cup™ celebration, already alive with energy. Bottle in hand, he moves through the crowd, pauses to kiss it in homage to his iconic 1998 FIFA World Cup™ victory with France, and then raises it triumphantly, a moment that sends the celebration soaring. The film also features fellow champions Tobin Heath (USA, 2015 & 2019) and Christen Press (USA, 2015 & 2019), athletes who know firsthand the exhilaration of lifting that sought-after trophy. With this limited-edition bottle design, fans can also take the celebration home, raising it up to join in the energy and spirit of the tournament wherever they are."Thierry Henry was hero of mine growing up, he was just as magic as I had hoped all those years, and not only him but my agency team on this were some of the most passionate people I have worked with, the kind of team you give everything you got for, so it was one of those, the Tequila Don Julio team equally so, from my first call with them to our final go time call, they were so supportive and wanted to push!", says Director Leigh Powis. "So all in all it was a passion filled pursuit of something special. I tried as hard as I could! Lots of love to all."Made to Be Raised will be supported by standout out-of-home placements in key tournament host cities, strategic digital buys, custom integrations with media partners like GQ, and a presence across live television and streaming broadcasts throughout the tournament. Notably, the cinematic spot will air during the FIFA World Cup 2026™ final tournament, placing the brand at the center of one of the most anticipated moments in global sport. Fans can also look forward to social storytelling and immersive experiential activations in select markets."Around the world, Tequila Don Julio 1942 is synonymous with elevated celebration. Crafted in the highlands of Jalisco, Mexico, this exceptional iconic luxury añejo tequila has long been raised by winners, champions, and those celebrating life's defining moments," said Julian Garcia, Vice President of Tequila Don Julio at Diageo North America. "In creating Made to Be Raised and this beautiful, limited-edition bottle design, we set out to give fans a trophy of their own – one worthy of being raised in celebration of the iconic, once-in-a-lifetime moments that define the FIFA World Cup™. We hope this work inspires monumental moments of celebration, always enjoyed responsibly."Made to Be Raised marks the beginning of the brand's celebrations unfolding throughout the tournament that will culminate in New York and New Jersey for what promises to be a finals experience unlike any other.Follow @donjuliotequila on Instagram to discover events in your area and secure a limited-edition bottle to raise with pride as you cheer for your country throughout the tournament before they are gone.ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured, and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world.For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.Follow us on Instagram for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.        



View original content:https://www.prnewswire.com/news-releases/tequila-don-julio-1942-introduces-made-to-be-raised-with-limited-edition-bottle-design-celebrating-the-fifa-world-cup-2026-302733001.htmlSOURCE Tequila Don Julio

Original: Tequila Don Julio 1942 Introduces Made to Be Raised with Limited-Edition Bottle Design Celebrating the FIFA World Cup 2026™

NEW Smirnoff Ice Icy Island Just Crashed Beach Destinations with Reality TV's Hottest Stars -- and Tropical Flavor in TowMarch 25, 2026 12:29 PM
PR Newswire (US)

The OG of all things flavor and fun tapped Nic Vansteenberghe, Jeremiah Brown and Iris Kendall to serve up a lineup of tropical experiences — from free spray tans to birthday celebrations — all to kick summer off earlyNEW YORK, March 25, 2026 /PRNewswire/ -- Smirnoff Ice is turning up the flavor this season. From the brand behind last year's hit Smirnoff Ice Sunny Days comes its boldest drop yet: the Smirnoff Ice Icy Island Variety Pack – delivering an instant vacation for fans ready to trade spring for island time, no travel required.







So instead of just announcing it, Smirnoff Ice got out there. Teaming up with Nic Vansteenberghe, Jeremiah Brown and Iris Kendall, the brand popped up at beach destinations across the country with unexpected moments — turning everyday hangs into full-on Icy Island experiences.Think surprise DJ sets, impromptu spray tans, birthday celebrations and boat day send-offs — with each stop bringing its own kind of energy:Fort Lauderdale, Fla. – Jeremiah Brown kicked things off on island time, meeting beachgoers with Smirnoff Ice Icy Island in hand and setting the tone for the week with a surprise birthday moment for NicSouth Padre Island, Texas – Iris Kendall brought the glow, treating beachgoers to impromptu free spray tans while serving up Smirnoff Ice Icy Island along the wayPanama City Beach, Fla. – Nic Vansteenberghe kept things going with a Smirnoff Ice beach bar takeover, stepping behind the booth for a DJ set before celebrating his birthday and heading out with some familiar faces on the water"That was easily one of the best ways I could've spent my birthday,"  said Nic Vansteenberghe. "Good people, good energy and of course, good drinks — can't really ask for more."A VACATION IN EVERY SIP
The Smirnoff Ice Icy Island Variety Pack is the must-try new sip of the summer, featuring four vibrant flavors inspired by sun-soaked escapes:Paradise Punch – A vibrant blend of cherry and creamy orange, bursting with zesty lime flavorsTropical Tiki – A flavorful blast of pineapple and mango, balanced by tasty citrus notesStrawberry Sunset – Sweet strawberry flavor with a smooth, sun-kissed finishWatermelon Wave – Crisp, juicy watermelon flavor with bright tropical notes"We're bringing a taste of the tropics to wherever fans are this summer," said Fergus McCarthy, Director of Smirnoff Ice. "From beach hangs and boat days to kicking back with friends at home, Icy Island captures the vacation vibes we all crave."SMIRNOFF ICE ICY ISLAND FAQS
What is the Smirnoff Ice Icy Island Variety Pack?
The Smirnoff Ice Icy Island Variety Pack is the must-try new launch of the summer. Inspired by sun-soaked escapes, the variety pack features four vibrant flavors: Paradise Punch, Tropical Tiki, Strawberry Sunset and Watermelon Wave.What is the ABV of Smirnoff Ice Icy Island?
Smirnoff Ice Icy Island has an alcohol by volume (ABV) of 4.5%, delivering the crisp taste fans expect from Smirnoff Ice, now with a tropical twist.Where can I buy the Smirnoff Ice Icy Island Variety Pack?
The Smirnoff Ice Icy Island Variety Pack is available at retailers nationwide where Smirnoff Ice products are sold. Check your local store or use our product locator to find Smirnoff Ice Icy Island near you.How much does the Smirnoff Ice Icy Island Variety Pack cost?
Smirnoff Ice Icy Island Variety Pack is available now in 12-packs of 12oz cans with a suggested retail price of $17.99.What kind of alcohol is in Smirnoff Ice Icy Island?
Icy Island is a flavored malt beverage (FMB). It is brewed and flavored to deliver fruit-forward taste in a convenient ready-to-drink format.What can fans do to stay in the know?
Track where we're pouring next at @SmirnoffUSA on Instagram.No matter how you choose to enjoy the delicious island-inspired sips this summer, please remember to always drink responsibly.About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice, known for flavors since 1999.Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash. From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving the people what they want.About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.Celebrating life, every day, everywhere.MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
nicole.anastasi@diageo.comTAYLOR
Smirnoff@taylorstrategy.com






























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Original: NEW Smirnoff Ice Icy Island Just Crashed Beach Destinations with Reality TV's Hottest Stars -- and Tropical Flavor in Tow

NYSE Content Update: Premium Drink Giant Diageo to Mark St. Patrick's Day by Ringing the BellMarch 17, 2026 8:55 AM
PR Newswire (US)

NYSE issues a pre-market daily advisory direct from the trading floor.NEW YORK, March 17, 2026 /PRNewswire/ -- The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins. 
Ashley Mastronardi delivers the pre-market update on March 17thMarkets are little changed as the price of ICE Brent Crude oil hovers around $100 a barrel. VENU Chairman and CEO J.W. Roth will join NYSE Live to share more details about its recent $86.25 million capital raise that will help accelerate its growth in the live entertainment space.Diageo, which owns brands such as Guinness and Johnnie Walker, will be at the NYSE to celebrate an annual tradition this afternoon.NYSE is on the ground at the Wall Street Conference "Sun Valley" Experience, which kicked off Monday at Lake Las Vegas.For market insights, IPO activity, and today's opening bell, download the NYSE TV app at tv.nyse.comOpening Bell
TC Energy Corporation (NYSE: TRP) celebrates 75th anniversary of foundingClosing Bell
Diageo (NYSE: DEO) celebrates St. Patrick's DayClick here to download the NYSE TV App Video - https://mma.prnewswire.com/media/2935882/NYSE_March_17_Market_Update.mp4 
Photo - https://mma.prnewswire.com/media/2935881/NYSE_Ireland_Day.jpg 
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View original content:https://www.prnewswire.co.uk/news-releases/nyse-content-update-premium-drink-giant-diageo-to-mark-st-patricks-day-by-ringing-the-bell-302716010.html

Original: NYSE Content Update: Premium Drink Giant Diageo to Mark St. Patrick's Day by Ringing the Bell

Ketel One Vodka Gives the Martini its Daytime Debut with Patrick Schwarzenegger in "The Spirit Advisor's Day Off"March 16, 2026 8:00 AM
PR Newswire (US)

New Creative Expands Moments that are "Made to Cocktail" into Daytime OccasionsNEW YORK, March 16, 2026 /PRNewswire/ -- After a busy season working alongside Ketel One Family Made Vodka as the brand's Spirit Advisor, actor and entrepreneur Patrick Schwarzenegger has decided it is time for a well-deserved day off. Over the past year, Patrick has helped transform everyday moments into the extraordinary, and now he is putting his own advice into practice in a new social-first creative from Ketel One titled "The Spirit Advisor's Day Off."

 

As warm weather approaches, Patrick's day off is perfectly timed. More time is spent outdoors, and social occasions naturally extend beyond evening hours, moving cocktail culture into the daylight. Ketel One embraces this shift, redefining the martini as the ultimate summer drink and proving that exceptional cocktails don't have to wait until after dark.In the new creative, Patrick embarks on a day that is truly Made to Cocktail. Loosening his tie and kicking off his shoes, he swaps routine for sun-soaked pool decks and bountiful brunch spreads, showcasing how the martini is stepping confidently into daytime occasions. From daytime tee times to golden-hour gatherings, his day becomes a masterclass in making every moment count, always with a Ketel One cocktail in hand.Anchoring the creative are Ketel One's iconic martinis, each paired with Patrick's favorite day off activities:Espresso Martini: A smooth swing on the golf course calls for a cocktail equally as refined - Patrick celebrates leisurely rounds of golf and spontaneous afternoons with a perfectly crafted Ketel One Espresso MartiniTomatini: Weekend brunch is served "sunny side up" with Tomatinis in hand - a flavorful twist on a martini created by LPM Dubai, best enjoyed with ingredients sourced fresh from the local farmer's marketDirty Martini: When cancelled afternoon plans turn into lounging poolside, the Dirty Martini underscores moments of relaxation that define a perfect day off"In my time as Ketel One's Spirit Advisor, I've learned that the right cocktail can instantly set the tone for any moment," says Schwarzenegger. "This has been one of the most exciting seasons of my life, from film and TV projects to personal milestones, and the busier things get, the more important taking a break becomes. I am so excited to work with Ketel One on a campaign that ditches the schedule to enjoy a day off that's all about great company and a perfectly crafted Ketel One Martini."The cocktails featured throughout the campaign highlight how Ketel One continues to shape modern hospitality moments, offering refined yet approachable serves for a new generation of 21+ discerning drinkers, especially during key daytime occasions."Cocktail culture continues to evolve as consumers embrace Martinis across more occasions, especially during the daytime," said Jessica Rawlins, Brand Director, Ketel One Vodka. "Vodka cocktails like the Espresso Martini and Dirty Martini are increasingly appearing in brunch conversations, with vodka mentions in these settings up more than 400%.1 The Tomatini naturally completes the campaign, emerging as a fresh take on the classic Bloody Mary serve, especially timed to the warmer season ahead."The videos will begin rolling out across Ketel One's Instagram and YouTube channels, as well as via Paid Linear TV placements with AMC+, starting today. To follow along, check out @KetelOne_US and for more information, please visit KetelOne.com.Ketel One Family Made Vodka reminds everyone to sip responsibly. About Ketel One Family Made Vodka
Ketel One Family Made Vodka is inspired by 330 years and 11 generations of the Nolet Family's distilling expertise. Ketel One is crafted using only the highest-quality ingredients, including 100% non-GMO grain and is gluten-free. That quality has led to global recognition with Drinks International as the number two trending vodka in the world's best bars, a top ten bartenders' choice of vodka, and one of the best-selling vodkas in the world's best bars (Drinks International Brands Report, 2026). Inspired by the passionate pursuit of excellence in their craft, Ketel One continues to toast to the artists, trailblazers and innovators in the entertainment industry. Follow Ketel One Family Made Vodka on Instagram for additional inspiration and information: @KetelOne_US.About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.For more information about Diageo, their people, brands, and performance visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.Media Contacts:
Diageo NA
Sydney Farrar
Sydney.Farrar@diageo.comBullfrog + Baum
Elena Dabby/Jamie Weber
KetelOneVodkaPR@bullfrogandbaum.com1 James Dollinger, "Vodka Insights: Versatility Fuels On-Premise Consumption Ground Signal." Ground Signal, 16 Oct. 2025, groundsignal.ai/2025/10/16/vodka-onpremise-cocktail-spirits-trends-2025/?


























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Original: Ketel One Vodka Gives the Martini its Daytime Debut with Patrick Schwarzenegger in "The Spirit Advisor's Day Off"

Introducing Oban Aged 15 Years Port Cask Finish Single Malt Scotch Whisky, A Limited-Edition Maritime JourneyMarch 9, 2026 4:25 PM
PR Newswire (US)

This New Whisky Marries Coastal Salinity from the Western Highlands of Scotland with Red Fruit Richness from Portuguese Port CasksNEW YORK, March 9, 2026 /PRNewswire/ -- In moments worth slowing down, the whisky in your glass should rise to the occasion. Introducing Oban Aged 15 Years Port Cask Finish, a distinguished Single Malt Scotch Whisky that embraces the coastal character of the harbor town of Oban with red fruit notes derived from Portuguese port casks for an intricate, dry finish. Following the remarkable reception of Oban 15 Cask Strength Sherry Cask Finish, this marks the second release for the brand's exclusive 15-Year-Old cask-finished series, continuing an exploration of how fortified wine casks can complement and elevate Oban's signature character.Experience the full interactive Multichannel News Release here: https://www.multivu.com/oban/9385051-en-oban-aged-15-years-port-cask-finish-single-malt-scotch-whiskyOban 15 Port Cask Finish was inspired by the shared coastal heritage of its namesake town and Porto, Portugal, where centuries of seafaring trade shaped both ports and their spirits. Long ago, the sea carved Oban's "Little Bay of Caves," and brave ships brought stone and slate to build the distillery and its harbor town, later carrying Oban Whisky to the world. Across the Atlantic, Porto emerged as the historic home of Port wine, a fortified wine prized for its rich red fruit depth and long ocean journeys. That spirit of port-to-port exchange makes it a natural complement to Oban's robust coastal character. As the second release in Oban's 15-Year cask-finished series, this expression builds on the shared lineage of Scotch and fortified wines, including Sherry from Spain and Port from Portugal, each shaped by tradition, place, and craft. The bottle artwork for this expression draws on that connection, depicting Oban from the south of the bay with McCaig's Tower and the distillery in view, as seagulls fly homeward, symbolizing the journey across the seas."Oban 15 Port Cask Finish is a celebration of the journeys that have always defined our distillery and many others around the world," said Jesse Damashek, Senior Vice President of Whiskey at DIAGEO. "By bringing together Oban's coastal roots and the deep, sweet influence of American Oak Ruby Port casks, we've created a whisky that remains true to our character while offering something layered, expressive, and deeply rewarding to savor."Tucked away in the Western Highlands of Scotland, Oban Distillery and its seven artisans ensure its small-still tradition is present in every expression, preserving a whisky style that reflects both its environment and its refined craftmanship. Oban 15 Port Cask Finish spent its maturation journey in American Oak Hogsheads before being finished in carefully selected, 100% American Oak Port casks. On the nose, it opens with fruity dry white wine, hints of raspberries and vanilla ice cream, alongside Oban's signature maritime notes of sea breeze and warm sand, while the palate reveals a soft, creamy-smooth texture with honeyed sweetness and juicy red fruit, developing into gentle salinity and peppery spice and leading to a short to medium, dry finish with lingering white pepper. "Finishing this Oban in Port casks helps bring together delicious bright red fruit notes with lusciously sweet and spicy flavours," said Dr. Stuart Morrison, Diageo Master Blender. "The casks complement the maritime notes of Oban's distillery character, giving us a wonderfully mellow and well-balanced Single Malt."This limited-edition bottle is an exclusive release available for a limited time at select spirits retailers nationwide, with a suggested retail price of $130 bottled at 750mL. Visit malts.com to find stores where Oban 15 Port Cask Finish is available near you, or order a bottle for shipping or delivery via ReserveBar and TheBar.com. For more information about Oban Distillery, follow @obanwhisky on Instagram.Please Drink Responsibly.
OBAN 15 YEAR OLD PORT CASK FINISH SINGLE MALT SCOTCH WHISKY. 52.1% ALC/VOL. Imported by Diageo, New York, NY.ABOUT OBAN DISTILLERY
The Oban Distillery—one of the oldest and smallest distilleries in Scotland—has been making fine Single Malt Whisky since 1794. Located in the heart of the town that grew up around it, Oban was founded by brothers Hugh & John Stevenson. Made by a small group of artisans, Oban is distilled in tiny lantern-shaped copper pot stills, which are among the smallest in Scotland. This results in a truly balanced, extremely smooth whisky. Situated on a little bay between the West Highlands and the Islands, a mild maritime climate with a background of heather and peat is perfectly echoed in the malt whisky produced at Oban.ABOUT DIAGEO 
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.Celebrating life, every day, everywhere.   



View original content:https://www.prnewswire.com/news-releases/introducing-oban-aged-15-years-port-cask-finish-single-malt-scotch-whisky-a-limited-edition-maritime-journey-302708582.htmlSOURCE DIAGEO

Original: Introducing Oban Aged 15 Years Port Cask Finish Single Malt Scotch Whisky, A Limited-Edition Maritime Journey

Bulleit Frontier Whiskey Unveils Limited-Release Bourbon Made with Mesquite Wood-Smoked MaltMarch 2, 2026 11:00 AM
PR Newswire (US)

The latest release from Bulleit is BBQ's New Favorite BourbonSHELBYVILLE, Ky., March 2, 2026 /PRNewswire/ -- Bourbon has rules. Bulleit has always been more interested in pushing them. Today, Bulleit Frontier Whiskey announces the launch of Bulleit Bourbon Mesquite Smoked Malt Kentucky Straight Bourbon Whiskey, a limited-time release made with an experimental mashbill that explores new frontiers in bourbon-making. This marks the first time a Bulleit Bourbon has removed rye from the recipe, reflecting the brand's spirit to do things differently. No bullsh*t, just really good bourbon. With a flavor profile of sweet vanilla, caramelized sugar, warm mesquite smoke and oak, this particular bourbon is barbecue's new favorite pairing. It's a bold new expression built for people who skip the talking and get to doing.Experience the full interactive Multichannel News Release here: https://www.multivu.com/bulleit/9384751-en-bulleit-limited-release-bourbon-made-with-mesquite-wood-smoked-maltWhat sets this release apart is the work that happens before the first drop is ever distilled. During the malting process, a portion of the malted barley is smoked over mesquite wood, imparting its signature smoky aroma. The mesquite wood-smoked grains are then used as an ingredient in the mashbill before fermentation and distillation begin. No artificial flavors. Nothing else added. The rest follows Bulleit's proven Kentucky Straight Bourbon distillation process, where consistency and craft do the heavy lifting.That careful attention to the grains shows up in every sip, from the nose to the lingering finish. Bulleit Bourbon Mesquite Smoked Malt opens with rich notes of caramelized sugar and warm mesquite smoke. The palate delivers layers of sweet vanilla and oak, balanced by subtle smokiness that nods to classic BBQ pit flavors. The finish is light yet lingering, leaving a gentle, barbecue-inspired warmth. That experience is driven by the mashbill and the work done long before the liquid reaches the glass.Bulleit Bourbon Mesquite Smoked Malt is made with 65% corn, 30% mesquite smoked malt, and 5% malted barley. Bottled at 93 proof (46.5% ABV), the higher proof point allows the liquid to deliver more depth and intensity, letting the smoky and malty notes shine. This results in an incredibly drinkable whiskey that shows up wherever it's poured, neat, over ice, mixed in a cocktail or alongside a plate of serious BBQ."It's important to note that while this release is a first-of-its-kind spirit for the brand, it is not a flavored whiskey," said Phil Gelineau, Whiskey R&D Manager at Bulleit. "The subtle smokiness comes from the mesquite wood-smoked malt used in the mashbill. As it has aged, those notes have rounded into something richer and more complex, with layers of brown sugar, caramel, and real depth of body. The mesquite character lingers on top, giving it a smooth yet distinctive smoky finish."While some Bulleit whiskeys have previously explored mashbills without rye, including the brand's American Single Malt expression, this release represents a rare variation to Bulleit Bourbon's traditional high-rye style. From breaking ground with a high-rye bourbon decades ago to creating a 95% rye at the request of bartenders, Bulleit isn't a brand that waits around or leaves ideas on the table. When something is worth doing, Bulleit doesn't dream about it. We get to work. Bulleit Bourbon Mesquite Smoked Malt is a result of that mindset. New frontiers. Same restless spirit."Bulleit Bourbon Mesquite Smoked Malt is a clear example of how we keep pushing the frontiers of bourbon while staying grounded in craftsmanship," said Brian Blackiston, Brand Manager at Diageo for Bulleit Frontier Whiskey. "We set out to make a high-quality whiskey that can be enjoyed in casual environments, especially alongside well-prepared BBQ, and then we got to work. It's built for people who appreciate new ways to experience flavor, real technique, and whiskey that shows up with purpose."The whiskey was first distilled in November 2018 and aged for a minimum of six years at Bulleit Distilling Co. before being pulled from the barrel in 2025. It was bottled in Fall 2025 and represents Bulleit's first experimental new-make project, part of a broader and ongoing focus on exploring unique grains, experiences, and aging techniques while preserving a commitment to quality.Bulleit Bourbon Mesquite Smoked Malt is for those 21+ who are looking to awaken their frontier spirit. It is a one-time release available with a suggested retail price of $49.99 (750mL) beginning March 2, 2026, with limited distribution nationwide. Visit www.bulleit.com to find stores where Bulleit Bourbon Mesquite Smoked Malt is available near you, or order a bottle for shipping or delivery at ReserveBar and TheBar.com.Bulleit knows whiskey is best with a glass of water, and encourages those of legal drinking age to sip boldly and responsibly. For more information about Bulleit Frontier Whiskey and the distillery, visit https://www.bulleit.com/ or follow us on Instagram at @bulleit. To try the full line from Bulleit including our beloved core whiskies and our limited-time innovations, visit TheBar.com, ReserveBar, UberEats, Doordash or wherever spirits are sold.Bulleit Bourbon Mesquite Smoked Malt Kentucky Straight Bourbon Whiskey. 46.5% Alc/Vol. The Bulleit Distilling Co., Louisville, KY.ABOUT BULLEIT
Founded in 1987, Bulleit Frontier Whiskey was inspired by an old recipe that turned into one of the fastest-growing whiskeys in America. Unlike traditional corn-forward bourbons, Bulleit is known for using a high rye mashbill, resulting in a bold, spicy character with an unexpectedly smooth finish. It offers a distinctive take on whiskies that sets it apart from the start. Our top-selling Bulleit Rye is a direct result of our restless creators behind the bar. They inspire us everyday, so we put their dreams into action and created our rye by their request. We know that whatever our amazing bartender community can dream up is worth doing, so we turned a dream into a reality - a brand ethos we take to heart.At Bulleit, we put our intentions into action at our state-of-the-art distillery in Shelbyville, KY, opened in 2017 and a key fixture on the Kentucky Bourbon Trail. As a brand that is passionate about awakening our frontier spirit, Bulleit Distilling Co. has continued to develop a modern, technological, and sustainable approach to making bold whiskey. As a testament to taking our craft seriously, our Frontier Whiskey was recognized for winning a Gold medal for Bulleit Bourbon and Double Gold medal for Bulleit Rye at the 2024 Tag Spirits Awards.ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.Celebrating life, every day, everywhere.21+ Please Drink Responsibly    



View original content:https://www.prnewswire.com/news-releases/bulleit-frontier-whiskey-unveils-limited-release-bourbon-made-with-mesquite-wood-smoked-malt-302701141.htmlSOURCE DIAGEO

Original: Bulleit Frontier Whiskey Unveils Limited-Release Bourbon Made with Mesquite Wood-Smoked Malt

AVIATION AMERICAN GIN INTRODUCES ITS FIRST-EVER FLAVOR INNOVATION: CRANBERRY & BLOOD ORANGEFebruary 26, 2026 9:00 AM
PR Newswire (US)

The premium gin brand brings bold citrus and juicy cranberry flavors together for cocktails so good they practically make themselvesNEW YORK, Feb. 26, 2026 /PRNewswire/ -- Aviation American Gin, known for its smooth and versatile character, unveils its first flavor innovation since its creation more than two decades ago: Aviation Cranberry & Blood Orange Flavored Gin. Combining juicy cranberry and bold blood orange with Aviation's signature botanical profile, the new expression offers a bright, vibrant twist that makes at-home cocktailing effortless. In celebration of the launch, co-owner Ryan Reynolds stars in a humorous new video (linked here) that highlights Aviation's fresh take on innovation - creating a gin so full of flavor, it practically makes cocktails itself.







Now available nationwide as a permanent addition to the portfolio, Aviation Cranberry & Blood Orange Flavored Gin is built around a robust, balanced profile that is so delicious, it is designed to elevate cocktails with ease. From casual weeknight sips to weekend hosting, it's an easy upgrade for at-home bartenders and curious mixers alike - flexing seamlessly across signature serves including the Bloody Good Mimosa, Blimey Fizz, and Crimson Cosmo."Innovation is at the heart of what we do. That's true despite the fact that until today we have not really changed our product at all," said Ryan Reynolds, Co-Owner of Aviation American Gin. "I am so proud of our first actual innovation - the delicious Cranberry & Blood Orange.""We're proud to introduce Cranberry & Blood Orange to the Aviation portfolio as a meaningful expansion of the brand," said Ricky Collett, Gin Category Marketing Director at Diageo. "We wanted to create new occasions for consumers to engage with Aviation in fresh, creative ways, and focused on crafting a liquid that delivers versatility, accessibility and an exceptional flavor experience. The combination of Aviation's signature gin with tart cranberry and citrus-forward blood orange offers cocktail elevation while remaining easy to enjoy." For more information, visit www.aviationgin.com and follow @AviationGin on Instagram and Facebook for real-time updates.About Aviation American Gin
Aviation Gin is one of the world's highest rated gins (97 points, Wine Enthusiast) and helped establish a new style of American gin, crafted with a blend of botanicals, which delivers an approachable and uniquely balanced flavor profile. Created by a unique bartender / distiller partnership, Aviation American Gin operates a distillery, packaging facility and visitor experience in Portland, OR.About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.Celebrating life, every day, everywhere.PRESS INQUIRIES:
Alison Brod Marketing + Communications
Aviation@abmc-us.com 














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Original: AVIATION AMERICAN GIN INTRODUCES ITS FIRST-EVER FLAVOR INNOVATION: CRANBERRY & BLOOD ORANGE

Lagavulin Single Malt Scotch Whisky Introduces a New Expression of Islay Peat with Lagavulin 11 Year Old Sweet PeatFebruary 5, 2026 12:00 PM
PR Newswire (US)

Aged in first-fill American oak ex-bourbon casks, the new permanent expression brings a sweetness derived from oak and malt forward, in balance with Lagavulin's unmistakable smoky characterISLAY, Scotland, Feb. 5, 2026 /PRNewswire/ -- Few places in the whisky world match the intrigue of Islay, an island in the Western Hebrides of Scotland, where whisky-making is in the fabric of the local culture. For over 200 years, Lagavulin has distilled Single Malt Scotch on the island with an enduring focus on craftsmanship, complexity, and balance. That legacy continues with the release of Lagavulin 11 Year Old Sweet Peat Single Malt Scotch Whisky, the Distillery's first new permanent expression in nine years. Aged in first-fill American oak ex-bourbon casks for 11 years, Sweet Peat brings peat smoke into balance with sweetness drawn entirely from oak and malt, revealing notes of toffee apple, vanilla and gentle spice while remaining unmistakably Lagavulin in character.Experience the full interactive Multichannel News Release here: https://www.multivu.com/lagavulin/9380551-en-lagavulin-single-malt-scotch-whisky-islay-11-year-old-sweet-peat"Sweet Peat reflects careful cask selection and deliberate pacing," said Dr. Stuart Morrison, Diageo Master Blender. "On the palate, it opens with a gentle sweetness and salinity before bonfire smoke and oak spice come into focus. Notes of honeyed malt and toffee apple build through the mid-palate, finishing long with lingering peat smoke, dark chocolate, and soft vanilla."Awarded a Gold Medal at the 2025 San Francisco Wine & Spirits Competition, Lagavulin 11 Year Old Sweet Peat is shaped by the Distillery's deliberately slow, traditional approach to whisky making. Crafted with heavily peated malt and local Islay water, the spirit undergoes careful fermentation in wooden washbacks to build depth and texture, followed by distillation through Lagavulin's four distinctive squat, pear-shaped copper pot stills. This measured process produces a full-bodied, structured new make, allowing peat to remain central through maturation, while layers of sweetness emerge in balance with Lagavulin's signature smoke.Lagavulin 11 Year Old Sweet Peat offers those curious about Scotch and longtime followers a new way to explore the depth and complexities that lie beyond Lagavulin's signature smoke. Its more rounded profile brings forward nuances shaped by cask selection and maturation, speaking to those who value the details that set one expression or distillery apart. Sweet Peat also aligns naturally with the ways whisky is enjoyed today, from a thoughtfully chosen pour at a boutique hotel bar to unhurried moments at home. Best enjoyed neat or on the rocks, its versatility extends to both classic and contemporary cocktails, including the Smoky Sweet Old Fashioned and the Sweet Peat Tea, which accentuate the whisky's softer edges and subtle sweetness."Pronounced smoke is a defining element of Islay Scotch, albeit one that can feel polarizing to some drinkers," said Jesse Damashek, Senior Vice President of Whiskey at Diageo. "Sweet Peat presents peat in a way that tastes more approachable, while still delivering the depth and complexity long associated with Lagavulin."Lagavulin 11 Year Old Sweet Peat Single Malt Scotch Whisky is available at select spirits retailers nationwide for a suggested retail price of $69.99 for 750mL. To find stores where Lagavulin is available near you, or order a bottle for shipping or delivery visit: https://www.malts.com/en-us/lagavulinFor more information about Lagavulin Islay Single Malt Scotch Whisky follow us on Instagram at @lagavulinwhisky. Please enjoy responsibly. Lagavulin 11 Year Old Sweet Peat Single Malt Scotch Whisky has an 43% Alc/Vol and is imported by Diageo North America.Smoky Sweet Old Fashioned (A subtly spiced, orange-forward take on the classic)1.25 oz Lagavulin 11 Year Old Sweet Peat Single Malt Scotch Whisky0.25 oz Allspice Dram2 dashes Orange BittersExpressed Orange PeelGarnish: Orange Peel SpiralGlassware: Rocks GlassSweet Peat Tea (A Penicillin-inspired serve that layers honey-ginger syrup, fresh lemon, and black tea to create a light aromatic cocktail)1.25 oz Lagavulin 11 Year Old Sweet Peat Single Malt Scotch Whisky0.25 oz Honey-Ginger Syrup0.25 oz Fresh Lemon Juice0.25 oz Strong Black Tea (cold)1 dash Walnut BittersGarnish: Lemon Peel SpiralGlassware: Coupe GlassABOUT LAGAVULIN SINGLE MALT SCOTCH WHISKYFounded in 1816, Lagavulin has been distilling Single Malt Scotch Whisky on Islay, an island off Scotland's west coast, for more than two centuries. Its portfolio spans renowned expressions, including Lagavulin 16 Year Old, the brand's iconic core marque, and Lagavulin 11 Year Old Sweet Peat, the brand's latest permanent expression launched in February 2026, both awarded Gold at the 2025 San Francisco Wine & Spirits Competition, alongside Lagavulin 8 Year Old, Lagavulin Distillers Edition, and a range of limited releases.Distillation at Lagavulin takes place across four pear-shaped copper pot stills using a slow process that has long defined the Distillery's style. Heavily peated malted barley provides Lagavulin's distinctive smoky character, while exposure to Atlantic sea air along Lagavulin Bay contributes subtle maritime notes, resulting in whiskies known not only for their smoke, but for the depth and complexity that develop beyond it. Please Enjoy Responsibly. For more information about the Distillery and our portfolio of Single Malt Scotch Whiskies, follow us on Instagram @lagavulinwhisky.ABOUT DIAGEODiageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.Celebrating life, every day, everywhere.   



View original content:https://www.prnewswire.com/news-releases/lagavulin-single-malt-scotch-whisky-introduces-a-new-expression-of-islay-peat-with-lagavulin-11-year-old-sweet-peat-302680472.htmlSOURCE DIAGEO

Original: Lagavulin Single Malt Scotch Whisky Introduces a New Expression of Islay Peat with Lagavulin 11 Year Old Sweet Peat

GUINNESS AND JOE MONTANA UNITE IN SAN FRANCISCO TO GIVE BACK AND RAISE A LEGENDARY PINTFebruary 5, 2026 10:00 AM
PR Newswire (US)

Ahead of football's biggest weekend, the Hall of Famer and the iconic beer brand team up for a day of service and the release of ultra-limited "Guinness Legends Lager" benefiting the SF-Marin Food BankSAN FRANCISCO, Feb. 5, 2026 /PRNewswire/ -- As football's biggest weekend approaches, two legends united by a shared commitment to service came together not for the spotlight, but to give back.







Yesterday, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of meals for neighbors across the Bay Area. The day of service highlighted the San Francisco chapter of the Guinness Gives Back program, the brand's national community impact platform, one built on showing up, pitching in, and supporting local partners where it matters most."Guinness Gives Back isn't about just supporting financially. It's about genuinely showing up, supporting and rolling up our sleeves to do the work alongside the communities that have long supported us," said Karissa Downer, Director of Guinness in the United States. "Joe embodies everything Guinness and this platform stand for: authenticity, goodness, and a genuine commitment to the community. Bringing this effort to the Bay Area, where his legacy was built, made this moment especially powerful."The volunteer event also coincides with the release of Guinness Legends Lager, a highly limited-edition Pale Wheat Lager developed by the Guinness brewers in close collaboration with Montana. Drawing on a favorite memory from his playing career, a team trip to play in Germany in the early 1990s, Montana worked alongside the brewing team to bring that moment back to life through beer. It was in Germany that he first discovered wheat beers, sharing pints with teammates and realizing that some of life's most memorable moments happen when great people come together over a great pint. That feeling of connection, camaraderie, and simplicity became the creative spark for Legends Lager."I've worked with Guinness for a few years now, and we've done some great things together," said Joe Montana. "But this one feels different. This beer started with a memory—my first wheat beer in Germany, a game trip with teammates for a game we had out there, and realizing how often the best moments happen when you're together over a pint. Working with the brewers to bring that moment back to life was incredibly meaningful. Legends Lager is our way of sharing that feeling, and being able to pair it with giving back to the Bay Area community makes it even more special."Together, Montana and the Guinness brewers translated that memory into a beer designed to be approachable and shareable: light, balanced, and easy-drinking at 4.3% ABV, the kind of beer meant to be shared with friends, just as it was first experienced decades ago. Guinness Legends Lager is available now in limited quantities in the San Francisco area (for a suggested retail price of $19.99), giving local fans a way to celebrate game day while supporting a good cause. The beer is also available at Guinness Open Gate Brewery locations in Chicago and Baltimore, while supplies last.For every four-pack of Legends Lager made, Guinness will donate $5 to the SF-Marin Food Bank, up to $35,000, through the Guinness Gives Back initiative to support critical food security efforts across Northern California.As fans raise a pint this weekend, Guinness encourages everyone to celebrate responsibly—and to remember that the most legendary moments are often the ones that bring people together for something bigger than the game.About Guinness North America
Established in 1759 when Arthur Guinness signed a 9,000 year lease on St. James's Gate Brewery in Dublin, the Guinness brand has spent over two centuries dedicated to crafting exceptional beer, driving innovation, and operating sustainably and responsibly. The iconic beer is brewed in 49 countries worldwide, sold in over 150, and brought to local U.S. communities with Guinness Open Gate Brewery locations in Baltimore and Chicago. Rooted in heritage yet fit for the modern age, the brand continues to do what it does best: bring people together. Using the four main ingredients of water, barley (malted & roasted), hops and yeast, Guinness delivers unique flavor that is undeniably the world's most popular stout. More information can be found at www.guinness.com.About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.Celebrating life, every day, everywhere.About the San Francisco-Marin Food Bank
The San Francisco-Marin Food Bank's mission is to end hunger in San Francisco and Marin counties. We envision a community free of the root causes of hunger, where everyone has access to nutritious food of their choosing and is uplifted by a network of support. Together with more than 300 community partners, we work to address hunger head-on through a coordinated network of neighborhood food pantries, CalFresh enrollment, home-delivered groceries, and policy and advocacy efforts. We work with our community to provide food for people facing hunger today while working to end the hunger of tomorrow. This fiscal year, we are serving 36,000 households per week. Nearly 70% of what we distribute is fresh fruits and vegetables. Visit sfmfoodbank.org to learn more.MEDIA CONTACTS:Kelly Pepe, DIAGEO
kelly.pepe@diageo.com diageobeer@taylorstrategy.com 


















View original content to download multimedia:https://www.prnewswire.com/news-releases/guinness-and-joe-montana-unite-in-san-francisco-to-give-back-and-raise-a-legendary-pint-302680341.htmlSOURCE GUINNESS

Original: GUINNESS AND JOE MONTANA UNITE IN SAN FRANCISCO TO GIVE BACK AND RAISE A LEGENDARY PINT

https://investorshub.advfn.com/boards/read_msg.aspx?message_id=176160878 $DEO

$DEO: Every year calls go up on St-Paddys-DAY

Forgot to mention it earlier............... Don't forget it for next year.

Easy money to be made if you get in the day prior


GO $DEO

https://finance.yahoo.com/news/tilray-brands-inc-tlry-among-034930975.html $DEO

$DEO: Gotta look at $DEO December $150 calls !!!!!!!!!!!!!!!


$DEO got rocked last week.............. moving into XMas heavy drinking time of the year,, Get those Dec $150 calls now only $1.10 !!!!!!!!


THANK ME LATER !!!!!!!!!!!



GO $DEO

............To All of England....................

Diageo is running silent; like a submarine in the deepest trenches between us. We are Americans so threaded in native schools. We have battled each other in sports and school and have won some. Diago is winning my respect. The way this board is so silent and $DEO large is a treat! American investors are smarter than I imagined; they aren't going to bash this company. iHub should know.
America is strong. Covid seems like a night mare; but we all can feel it coming. Americans are a lot like good English rulers; they're rude as hell sometimes. But proud.
I would say about half and half now; rude vs polite. For every rude drunken flake in society there is a saint. There is balance in America.
I'm a veteran with a compensation; I am safe as a part of England's family from Jamestown, Virginia questing; I love my nation. The old Dominion is still in my heart. I have read about the burnings and the pirates.
And I still think about England. The entire English plate is part of the system of Uranus. A moon of Neptune- in Aquarius. So Pisces and Aquarius are most likely more privy to the land.
I would like to visit England some day.

Have fun in America...and surely some cheers.
I think its going to be alright for awhile.

Investor004

*<<< Good evening foke. I'm sorry it took me soon long to get here.
I noticed that you don't have a moderator on your board.

Very rare. And no one has said anything since July.

This is good. This is quiet. I like it.

I can't afford your stock, but I like it; I want some before I die.

Maine is home now; I'm not trying to get in; just talking.

The board has no moderator?

If you ever have trouble with this board just let me know. I'll moderate like the good ole days.

Good night,

Investor004

^^^* Good morning to the Queen of England and $DEO

Hello. This is my first post on $DEO. Moderator? Gentleman and ladies; this morning I am going to try and fix everything quickly.

Quicksilver is a word; and a brand; the best! When I was a boy in Florida Quicksilver "baggies" swim trunks were gold.

The quickness reacts to every world, every dimension and every part of life. $CBDL is where I begin here in America with Alibaba and Florida.
CBD Life Science. Looks good to me.

Alibaba! I can only support this CBD movement for the quickness that fix. Quicksilver needs to refix the niche in Alibaba! Use that fix!

CBD is quick! The Taliban will find CBD products in the Quicksilver and throughout the world the Quicksilver brand of CBD will be the quickest!

Quickness and Quicksilver will fix the niche! And the world. But its the quickness...the fix...and not every body enters into the dimension of what is being healed and managed by these answers to the problems we face as a planet.

I believe the fixes are in the quickest! Quicksilver CBD and Alibaba fix everything! That's the right mix!

Have a nice day.

Investor004

Liquor giant Diageo has used the pandemic break to relaunch a Cuban rum brand it acquired in 2019.14 hours ago h ttps://www.cubastandard.com/diageo-relaunches-cuban-rum-brand/

Diageo Plc DGE.L signed a joint venture deal with state-run Cuba Ron SA on Monday to market Santiago de Cuba Rum, in defiance of U.S. efforts to dissuade investment in the Communist-run country.
https://www.reuters.com/article/us-cuba-economy/british-beverage-giant-diageo-to-market-cuban-rum-idUSKCN1V21JZ

Go FRAZ

Wow will the rumours be true and the best marijuana in the world be brought on board!

https://investorshub.advfn.com/boards/read_msg.aspx?message_id=162692660

wow. i am watching few beverage stocks right now in $1.00 range.

Deo hands down is the biggest

This is classed as a "Sin stock" and is inherently exciting! Stodgy old thing that it is.
Hello Nitwit;
I knew a "Captain Nitwit" who built a wonderful spoof of Hearst Castle entirely out of Junk.
The DEO connection to this was the vast amount of beer he consumed in the process over 40 years.
Following his lead, i built some structures out of beer bottles some years back. They came out pretty well but it was a slow process.
Deo has been kinda slow but profitable plus a dividend. I figure it's depression and inflation resistant cause either causes folks to drink more.

Wow, it does have an iHub bored... lol

The Hague Court: Dutch alcohol and tobacco ID campaign in violation of anti-trust legislation

BREDA, The Netherlands, April 22, 2016 /PRNewswire/ -- Teleconnect Inc (OTCBB: TLCO) today announces that the Court in The Hague has ruled that the Dutch Food Retail Association (CBL) and Jumbo Supermarkets have violated anti-trust legislation by ruling out the very effective age validation system 'Ageviewers' at the sale of tobacco and alcohol.

Instrumental for the infringement was the industry wide responsible alcohol retailing code and an ID-campaign in the Netherlands, similar to the 'We Card Program' in the US. The Court in The Hague, sitting in full bench, established that both the code and the campaign have the object of impeding the implementation and proliferation of the Ageviewers system and therefore are declared void and nonexistent. CBL and Jumbo are the first parties that have been found jointly and severally liable for all damages inflicted to Ageviewers since 2008.

The ruling does not only affect CBL and Jumbo. Among the many parties involved in the ID program are Dutch market leader Ahold, currently merging with Delhaize and operating in the US with brands as Stop & Shop, Giant and Peapod; the Dutch Brewers Association; the Wine Industry; Bacardi-Martini and Diageo.

Reaction Teleconnect Inc - Ageviewers
We are very happy with this judgment. Our business has been severely affected by this cartel since 2008 and our financial claim will be substantial. In our view, the boycott exposes an extensive morality and compliance problem regarding the sale of alcohol and tobacco to minors. We are investigating the consequences of the judgment in the US, as the boycott completely derailed our plans to implement the Ageviewers system in the American market, where our company is listed and where we have our roots.

We are requesting all parties involved in the production and sale of tobacco and alcohol, in responsible retailing and prevention institutes, to endorse and support our further efforts to implement Ageviewers in the Dutch and US market.



To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-hague-court-dutch-alcohol-and-tobacco-id-campaign-in-violation-of-anti-trust-legislation-300256112.html

SOURCE Teleconnect Inc

$DEO recent news/filings

bullish 107.07
pre-market

## source: finance.yahoo.com

$DEO charts

basic chart ## source: stockcharts.com



basic chart ## source: stockscores.com



big daily chart ## source: stockcharts.com



big weekly chart ## source: stockcharts.com



$DEO company information

## source: otcmarkets.com

Link: http://www.otcmarkets.com/stock/DEO/company-info
Ticker: $DEO
OTC Market Place: Not Available
CIK code: 0000835403
Company name: Diageo plc
Company website: http://www.diageo.com
Incorporated In: United Kingdom

Business Description: Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

$DEO share structure

## source: otcmarkets.com

Market Value: $16,898,995,188 a/o Mar 08, 2016
Shares Outstanding: 636,856,800 a/o Nov 14, 2005
Float: Not Available
Authorized Shares: Not Available
Par Value: No Par Value

$DEO extra dd links

Company name: Diageo plc
Company website: http://www.diageo.com

## STOCK DETAILS ##
After Hours Quote (nasdaq.com): http://www.nasdaq.com/symbol/DEO/after-hours
Option Chain (nasdaq.com): http://www.nasdaq.com/symbol/DEO/option-chain
Historical Prices (yahoo.com): http://finance.yahoo.com/q/hp?s=DEO+Historical+Prices
Company Profile (yahoo.com): http://finance.yahoo.com/q/pr?s=DEO+Profile
Industry (yahoo.com): http://finance.yahoo.com/q/in?s=DEO+Industry

## COMPANY NEWS ##
Market Stream (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stream
Latest news (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/news - http://finance.yahoo.com/q/h?s=DEO+Headlines

## STOCK ANALYSIS ##
Analyst Research (nasdaq.com): http://www.nasdaq.com/symbol/DEO/analyst-research
Guru Analysis (nasdaq.com): http://www.nasdaq.com/symbol/DEO/guru-analysis
Stock Report (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-report
Competitors (nasdaq.com): http://www.nasdaq.com/symbol/DEO/competitors
Stock Consultant (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-consultant
Stock Comparison (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-comparison
Investopedia (investopedia.com): http://www.investopedia.com/markets/stocks/DEO/?wa=0
Research Reports (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/research
Basic Tech. Analysis (yahoo.com): http://finance.yahoo.com/q/ta?s=DEO+Basic+Tech.+Analysis
Barchart (barchart.com): http://www.barchart.com/quotes/stocks/DEO
DTCC (dtcc.com): http://search2.dtcc.com/?q=Diageo+plc&x=10&y=8&sp_p=all&sp_f=ISO-8859-1
Spoke company information (spoke.com): http://www.spoke.com/search?utf8=%E2%9C%93&q=Diageo+plc
Corporation WIKI (corporationwiki.com): http://www.corporationwiki.com/search/results?term=Diageo+plc&x=0&y=0
WHOIS (domaintools.com): http://whois.domaintools.com/http://www.diageo.com
Alexa (alexa.com): http://www.alexa.com/siteinfo/http://www.diageo.com#
Corporate website internet archive (archive.org): http://web.archive.org/web/*/http://www.diageo.com

## FUNDAMENTALS ##
Call Transcripts (nasdaq.com): http://www.nasdaq.com/symbol/DEO/call-transcripts
Annual Report (companyspotlight.com): http://www.companyspotlight.com/library/companies/keyword/DEO
Income Statement (nasdaq.com): http://www.nasdaq.com/symbol/DEO/financials?query=income-statement
Revenue/EPS (nasdaq.com): http://www.nasdaq.com/symbol/DEO/revenue-eps
SEC Filings (nasdaq.com): http://www.nasdaq.com/symbol/DEO/sec-filings
Edgar filings (sec.gov): http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000835403&owner=exclude&count=40
Latest filings (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/filings
Latest financials (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/financials
Short Interest (nasdaq.com): http://www.nasdaq.com/symbol/DEO/short-interest
Dividend History (nasdaq.com): http://www.nasdaq.com/symbol/DEO/dividend-history
RegSho (regsho.com): http://www.regsho.com/tools/symbol_stats.php?sym=DEO&search=search
OTC Short Report (otcshortreport.com): http://otcshortreport.com/index.php?index=DEO
Short Sales (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/short-sales
Key Statistics (yahoo.com): http://finance.yahoo.com/q/ks?s=DEO+Key+Statistics
Insider Roster (yahoo.com): http://finance.yahoo.com/q/ir?s=DEO+Insider+Roster
Income Statement (yahoo.com): http://finance.yahoo.com/q/is?s=DEO
Balance Sheet (yahoo.com): http://finance.yahoo.com/q/bs?s=DEO
Cash Flow (yahoo.com): http://finance.yahoo.com/q/cf?s=DEO+Cash+Flow&annual

## HOLDINGS ##
Major holdings (cnbc.com): http://data.cnbc.com/quotes/DEO/tab/8.1
Insider transactions (yahoo.com): http://finance.yahoo.com/q/it?s=DEO+Insider+Transactions
Insider transactions (secform4.com): http://www.secform4.com/insider-trading/DEO.htm
Insider transactions (insidercrow.com): http://www.insidercow.com/history/company.jsp?company=DEO
Ownership Summary (nasdaq.com): http://www.nasdaq.com/symbol/DEO/ownership-summary
Institutional Holdings (nasdaq.com): http://www.nasdaq.com/symbol/DEO/institutional-holdings
Insiders (SEC Form 4) (nasdaq.com): http://www.nasdaq.com/symbol/DEO/insider-trades
Insider Disclosure (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/insider-transactions

## SOCIAL MEDIA AND OTHER VARIOUS SOURCES ##
PST (pennystocktweets.com): http://www.pennystocktweets.com/stocks/profile/DEO
Market Watch (marketwatch.com): http://www.marketwatch.com/investing/stock/DEO
Bloomberg (bloomberg.com): http://www.bloomberg.com/quote/DEO:US
Morningstar (morningstar.com): http://quotes.morningstar.com/stock/s?t=DEO
Bussinessweek (businessweek.com): http://investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp?ticker=DEO



$DEO DD Notes ~ http://www.ddnotesmaker.com/DEO

$DEO recent news/filings

## source: finance.yahoo.com

$DEO charts

basic chart ## source: stockcharts.com



basic chart ## source: stockscores.com



big daily chart ## source: stockcharts.com



big weekly chart ## source: stockcharts.com



$DEO company information

## source: otcmarkets.com

Link: http://www.otcmarkets.com/stock/DEO/company-info
Ticker: $DEO
OTC Market Place: Not Available
CIK code: 0000835403
Company name: Diageo plc
Company website: http://www.diageo.com
Incorporated In: United Kingdom

Business Description: Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

$DEO share structure

## source: otcmarkets.com

Market Value: $16,898,995,188 a/o Mar 08, 2016
Shares Outstanding: 636,856,800 a/o Nov 14, 2005
Float: Not Available
Authorized Shares: Not Available
Par Value: No Par Value

$DEO extra dd links

Company name: Diageo plc
Company website: http://www.diageo.com

## STOCK DETAILS ##
After Hours Quote (nasdaq.com): http://www.nasdaq.com/symbol/DEO/after-hours
Option Chain (nasdaq.com): http://www.nasdaq.com/symbol/DEO/option-chain
Historical Prices (yahoo.com): http://finance.yahoo.com/q/hp?s=DEO+Historical+Prices
Company Profile (yahoo.com): http://finance.yahoo.com/q/pr?s=DEO+Profile
Industry (yahoo.com): http://finance.yahoo.com/q/in?s=DEO+Industry

## COMPANY NEWS ##
Market Stream (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stream
Latest news (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/news - http://finance.yahoo.com/q/h?s=DEO+Headlines

## STOCK ANALYSIS ##
Analyst Research (nasdaq.com): http://www.nasdaq.com/symbol/DEO/analyst-research
Guru Analysis (nasdaq.com): http://www.nasdaq.com/symbol/DEO/guru-analysis
Stock Report (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-report
Competitors (nasdaq.com): http://www.nasdaq.com/symbol/DEO/competitors
Stock Consultant (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-consultant
Stock Comparison (nasdaq.com): http://www.nasdaq.com/symbol/DEO/stock-comparison
Investopedia (investopedia.com): http://www.investopedia.com/markets/stocks/DEO/?wa=0
Research Reports (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/research
Basic Tech. Analysis (yahoo.com): http://finance.yahoo.com/q/ta?s=DEO+Basic+Tech.+Analysis
Barchart (barchart.com): http://www.barchart.com/quotes/stocks/DEO
DTCC (dtcc.com): http://search2.dtcc.com/?q=Diageo+plc&x=10&y=8&sp_p=all&sp_f=ISO-8859-1
Spoke company information (spoke.com): http://www.spoke.com/search?utf8=%E2%9C%93&q=Diageo+plc
Corporation WIKI (corporationwiki.com): http://www.corporationwiki.com/search/results?term=Diageo+plc&x=0&y=0
WHOIS (domaintools.com): http://whois.domaintools.com/http://www.diageo.com
Alexa (alexa.com): http://www.alexa.com/siteinfo/http://www.diageo.com#
Corporate website internet archive (archive.org): http://web.archive.org/web/*/http://www.diageo.com

## FUNDAMENTALS ##
Call Transcripts (nasdaq.com): http://www.nasdaq.com/symbol/DEO/call-transcripts
Annual Report (companyspotlight.com): http://www.companyspotlight.com/library/companies/keyword/DEO
Income Statement (nasdaq.com): http://www.nasdaq.com/symbol/DEO/financials?query=income-statement
Revenue/EPS (nasdaq.com): http://www.nasdaq.com/symbol/DEO/revenue-eps
SEC Filings (nasdaq.com): http://www.nasdaq.com/symbol/DEO/sec-filings
Edgar filings (sec.gov): http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000835403&owner=exclude&count=40
Latest filings (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/filings
Latest financials (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/financials
Short Interest (nasdaq.com): http://www.nasdaq.com/symbol/DEO/short-interest
Dividend History (nasdaq.com): http://www.nasdaq.com/symbol/DEO/dividend-history
RegSho (regsho.com): http://www.regsho.com/tools/symbol_stats.php?sym=DEO&search=search
OTC Short Report (otcshortreport.com): http://otcshortreport.com/index.php?index=DEO
Short Sales (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/short-sales
Key Statistics (yahoo.com): http://finance.yahoo.com/q/ks?s=DEO+Key+Statistics
Insider Roster (yahoo.com): http://finance.yahoo.com/q/ir?s=DEO+Insider+Roster
Income Statement (yahoo.com): http://finance.yahoo.com/q/is?s=DEO
Balance Sheet (yahoo.com): http://finance.yahoo.com/q/bs?s=DEO
Cash Flow (yahoo.com): http://finance.yahoo.com/q/cf?s=DEO+Cash+Flow&annual

## HOLDINGS ##
Major holdings (cnbc.com): http://data.cnbc.com/quotes/DEO/tab/8.1
Insider transactions (yahoo.com): http://finance.yahoo.com/q/it?s=DEO+Insider+Transactions
Insider transactions (secform4.com): http://www.secform4.com/insider-trading/DEO.htm
Insider transactions (insidercrow.com): http://www.insidercow.com/history/company.jsp?company=DEO
Ownership Summary (nasdaq.com): http://www.nasdaq.com/symbol/DEO/ownership-summary
Institutional Holdings (nasdaq.com): http://www.nasdaq.com/symbol/DEO/institutional-holdings
Insiders (SEC Form 4) (nasdaq.com): http://www.nasdaq.com/symbol/DEO/insider-trades
Insider Disclosure (otcmarkets.com): http://www.otcmarkets.com/stock/DEO/insider-transactions

## SOCIAL MEDIA AND OTHER VARIOUS SOURCES ##
PST (pennystocktweets.com): http://www.pennystocktweets.com/stocks/profile/DEO
Market Watch (marketwatch.com): http://www.marketwatch.com/investing/stock/DEO
Bloomberg (bloomberg.com): http://www.bloomberg.com/quote/DEO:US
Morningstar (morningstar.com): http://quotes.morningstar.com/stock/s?t=DEO
Bussinessweek (businessweek.com): http://investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp?ticker=DEO



$DEO DD Notes ~ http://www.ddnotesmaker.com/DEO

Get out now! Buy back after investigation over and earnings out!!

Lol! Thanks, in for a while, will see what happens.

Looks good... and tastes even better! Welcome to the pub! ...er, club! Slainte.

I recently bought DEO, looks good.

Diageo has been on the rise as of late.........

Hope this momentum continues.

DEO acquires India’s largest liquor company: #msg-81353159.

Diageo's Whiskey Acquisitions Make for a Top Shelf Investment

By Daniel Ferry - June 11, 2012

http://beta.fool.com/catominor/2012/06/11/diageos-whiskey-acquisitions-make-for-a-top-shelf-/5639/

In a time of economic uncertainty, one thing is guaranteed: people are going to drink. Lost your job? Drown your sorrows in a beer. Got a new one? Pop the champagne. Truly, any event whatsoever appears to be a legitimate reason to imbibe. And no company is better positioned to profit from the place alcohol holds in our hearts (and livers) than Diageo (NYSE: DEO), a global company with strong brands in every major adult beverage market.

Diageo has been in the news recently for investing over $1.5 billion in Scotch whisky production, and for the acquisition of family-run distiller Cabin Fever Maple, continuing their expansion into craft whiskey.* I view this as a sign of management's focus on extremely long-term success -- since their Scotch can take decades to mature -- as well as their shrewd understanding of the trends in the marketplace.

Even as the sales of Diageo's flagship brands remain strong, consumers in the critical North American market and elsewhere are increasingly gravitating toward craft distilleries, echoing a similar movement in favor of craft beers. Diageo's Catalyst Division has been created to exploit this trend, focusing on acquiring small regional distillers, building brand equity, and plugging their product into Diageo's powerful marketing and distribution network. This is the key to Diageo's success: much like Coca-Cola (NYSE: KO), Diageo has built up a network of consolidated importers, distributors, and a veritable legion of salespeople and marketers that give it an impressive reach and cost advantage. This allows Diageo to add significant value to new acquisitions, and I believe this approach is the driver behind the company's future growth.

Diageo enjoys considerable scale over its rivals, to the extent that some of its smaller competitors, particularly Beam Inc. (NYSE: BEAM) with its attractive portfolio of bourbons, are more credible as takeover candidates for Diageo than true peers:

Despite these large corporate presences, however, the spirit market remains highly fragmented. The top ten producers collectively have a global market share under 15%, with even lower shares in emerging markets. There are two avenues to capture greater share, and Diageo is well-positioned to pursue both. One is the strategy of leveraging existing premium brands and promoting them as aspirational beverages for newly wealthy consumers. Diageo's portfolio of top shelf brands is unparalleled, particularly in the high-visibility Scotch whisky and ultra-premium vodka markets. The second approach is to acquire small producers with excellent regional reputations, and build out these brands. Diageo has a strong record of making prudent acquisitions that prove accretive to earnings in short order.

Diageo's 2008 acquisition of Dutch vodka distillery Ketel One is an excellent example of the firm's ability to leverage its distribution as well as its discipline in expanding their brand portfolio. At the time, the Swedish government was divesting itself of its national booze distributor, which owned the popular Absolut ultra-premium vodka. Diageo expressed interest, but found itself in a bidding war with Pernod Ricard and Bacardi. Rather than swallow a price tag over $8 billion, Diageo abandoned Absolut and opted to become the exclusive distributor of Ketel One for just $900 million. Ketel One has consistently outperformed Diageo's expectations, as the company's legendary distribution system continues to build Ketel One into one of the world's most valuable ultra-premium vodkas. Meanwhile, the smaller debt load required to buy Ketel One has allowed Diageo to expand aggressively into Asia, South America, and Africa. Pernod Ricard ultimately acquired Absolut, but the debt it took on has crippled its ability to compete with Diageo in emerging markets.

Diageo is expensive today, trading for nearly 24 times earnings. Even at this valuation, however, I expect it to outperform its peers as it pursues its two-pronged strategy of acquisitions and brand expansion. Diageo is on track to meet its goal of generating half of its revenue from emerging markets by 2015. If Diageo can continue to execute well, it will create an insurmountable brand presence in the wide open markets of the new global middle class. While this might take awhile, just as in whiskey production, good things take time. And for Diageo, just as for good whiskey, I'm willing to pay a premium for quality.

DEO Strategic Brands



Crown Royal
No.1 Canadian whisky in the world**.
5.1 million 9 litre cases*
Top markets: US, Canada, Global Travel & Middle East
For more information visit www.crownroyal.com


Johnnie Walker
No.1 scotch whisky in the world**.
17.8 million 9 litre cases*
Top markets: Global Travel & Middle East, US, Brazil, Thailand, Mexico
For more information visit www.johnniewalker.com


J&B
No.4 in the global scotch whisky category**
4.6 million 9 litre cases*
Top markets: Spain, France, South Africa, US, Portugal
For more information visit www.jbscotch.com


Windsor Premier Scotch whisky
1 million 9 litre cases*
Top markets: Korea and China


Buchanan's Scotch whisky
1.5 million 9 litre cases*
Top markets: Venezuela, Mexico, Caribbean, US, Colombia, Global Travel & Middle East


Bushmills Irish whiskey
0.6 million 9 litre cases*
Top markets: US, Ireland, GB, Global Travel & Middle East,France
For more information visit www.bushmills.com


Smirnoff
No.1 premium spirit brand in the world**
24.5 million 9 litre cases*
Top markets: US, GB, Canada, Brazil, South Africa
For more information visit www.smirnoff.com


Ketel One vodka
Super premium vodka
2.1 million 9 litre cases*
Top markets: US, Canada
For more information visit www.ketelone.com


Cîroc Ultra premium vodka
1.3 million 9 litre cases*
Top markets: US, Brazil, Global Travel & Middle East
For more information visit www.ciroc.com


Baileys
No.1 in the global liqueur category**
6.8 million 9 litre cases*
Top markets: US, GB, Germany, Global Travel & Middle East, Canada
For more information visit www.baileys.com


Captain Morgan
No.2 brand in the rum category in the world**
9.1 million 9 litre cases*
Top markets: US, Canada, GB, Germany, South Africa
For more information visit www.captainmorgan.com


Jose Cuervo
No.1 in the global tequila category**
4.6 million 9 litre cases*
Top markets: US, Canada, Greece, Spain, Australia
For more information visit www.josecuervo.com


Tanqueray
No.1 in the US imported gin segment**
2 million 9 litre cases*
Top markets: US, Spain, Canada, Global Travel & Middle East,Greece
For more information visit www.tanqueray.com


Guinness
No.1 in the global stout segment***
11 million 9 litre case equivalent units*
Top markets: Ireland, Nigeria, GB, US, Cameroon
For more information visit www.guinness.com

Seems to be a lot of support around 93. I was thinking we might have another opportunity to add if it came back to the new year price of 88 or so at the 50ma but its starting to look like we're bucking the trend and headed back north.

Besides, who can argue with Diageo's recession proof brands? I'll always find the money to enjoy a Guinness.

Oops, i just thought VUQO's part of diageo. Sin stocks are really good to watch. You never know who's buying who. DEO is on top of my list.


I have been trading for a year and still learning. :)

wrong board honey. VUQO board is here: http://investorshub.advfn.com/boards/board.aspx?board_id=14876. Not much trading but can you confirm this information before posting we have to be careful about what we print here dear. Are you an investor?

No. They are a small independent brand.

Is VUQO part of diageo? A friend of mine from jive records told me that an A list celebrity is going to promote this thing.

LIQR announced expansion with DEO yesterday, wonder if this is going to pop?

I will check it out.

Diageo New $2.1 BN Purchase Launched in the US by Liquor Group

April 4, 2011 – Jacksonville, FL – In late February 2011, Diageo (NYSE:DEO) the world's largest spirits maker, agreed to buy Mey Icki Distillery, Turkey's biggest spirits company, that holds an 80 percent share of the country's top-selling spirit categories. London-based Diageo, maker of leading alcohol brands including Johnnie Walker whisky and Smirnoff vodka to name a few, acquired Mey Icki and their entire portfolio of products from the private equity firms TPG Capital and Actera for $2.1 billion in cash. TPG Capital manages $48BN in assets with operations worldwide, while Actera is a Turkish Based fund operating in excess of $500 million.

Liquor Group Wholesale (Publicly Traded: LIQR) and it’s privately held state level distribution network was chosen to implement the initial 2 year US distribution strategy for Diageo’s Mey Icki Portfolio, which is lead by Binboa Vodka; the first containers of the vodka the have already landed on US shores at Liquor Group distribution hubs. Binboa comes in award winning bold flavors including: Red Apple, Satsuma, Red Orange and Strawberry, to suit the palates of the new “Daring Taste Aware Consumer”. These products are already funneling through the State Level Customer Distribution Channels of Liquor Group, are being registered for sale in various states and are moving towards end consumers.

“Liquor Group is very pleased to be selected among all of the larger distributors commonly used by major portfolios like Diageo to launch and develop these important brands throughout the US.” says C. J. Eiras, CEO of Liquor Group Wholesale “Our unique abilities and flexibility-to-market allows Liquor Group to achieve distribution success for smaller and larger brands; Binboa will see immediate results at the cash registers due to our Patent-Pending Bailment Distribution Model.”

Binboa’s successful marketing approach is based on a Cerebral Mid-Twenties Survey Style Advertising Campaign; including such slogans as: “On a Night Out, 95% of Party Goers Meet New People, 5% Remember Their Names Afterwards…” and “On a Friday Afternoon, 4% of People Work, 96% Pretend To Work.” High quality spirits coupled with this catchy marketing approach has earned Binboa Vodka the largest market share in segments of Europe and Asia, and will appeal to hip, market savvy US consumers as well. Eiras summarized: “Since Diageo has spent more on this acquisition than Bacardi spent on the purchase of Grey Goose Vodka, we at Liquor Group are confident that this Portfolio is well positioned for success.”

I saw DEO is considering selling Jose Cuervo for $2BN. I think they should keep it.

Is DEO out to buy CEDC?

Another example of a non-substantive PR today. This company makes money and makes sense in operations but their PR department sux.