WOONSOCKET, R.I., May 16, 2024
/PRNewswire/ -- CVS Pharmacy® (NYSE: CVS), the retail division of
CVS Health®, today announced the launch of Well Market™, a new
store brand consumables line featuring snacks, beverages and
groceries.
"Our goal at CVS Health is to be the most consumer-centric
health care solutions company. Through this repositioning and
expansion of our food and beverage portfolio, we are doing more by
providing new nutritious options our customers crave," said
Musab Balbale, Chief Merchandising
Officer, CVS Health. "From the easy-to-understand packaging to the
delicious snacks themselves, our customers can feel great about
consuming Well Market products as part of their individual wellness
goals."
Well Market brings 40 delicious new snacks, beverages and
groceries to the shelves of CVS Pharmacy stores nationwide and on
CVS.com starting today and will continue rolling out through end of
year. In addition, the existing Gold Emblem™, Gold Emblem
abound™ and Big Chill™ product lines will be brought
under the Well Market umbrella over time.
Crafted by experts and taste-tested by food lovers, the Well
Market line offers a fusion of nutrition options and irresistible
flavors. With options ranging from bold and spicy to sweet and
savory — from Turmeric Curry Trail Mix to Sea Salt Rustic Plantain
Chips to Dark Chocolate Lightly Dipped Cashews — Well Market's
innovative flavors cater to diverse taste preferences.
It is also revolutionizing the way flavors are introduced, such
as the first-to-market line of flavor-infused sprouted almonds,
including Salt & Vinegar, Zesty Dill Pickle, and Maple Cinnamon, with each flavor infused during
the sprouting process. This innovative technique not only enhances
the taste and keeps hands clean but sprouting may help the body
digest nutrients found in the almonds more easily, helping
customers get the most out of every bite.
Well Market offers products that reflect the trends and flavors
customers want and features a selection of products that contain no
artificial preservatives, sweeteners, or colors, and contain 0
grams of trans fats. Whether customers have specific dietary needs
or preferences like vegan, gluten-free or keto, are seeking options
to meet a wide variety of wellness goals or are simply looking to
satisfy a craving for something more indulgent, Well Market caters
to personal taste preferences and individual needs.
"We anticipate consumer preferences, and the creation of Well
Market is no exception," said Mike
Wier, Vice President, Store Brands, CVS Health. "Well Market
offers exciting new options for consumers to explore their taste
preferences and nutritional needs. Crave-worthy snacks can be part
of a balanced lifestyle, and that's what we help our customers
achieve at CVS Pharmacy."
With over 9,000 CVS Pharmacy locations nationwide, accessing
delicious snacks is convenient and effortless. Most items in the
Well Market line are priced between $2.99 to $8.99 and
are covered with our 100-percent money-back guarantee.* Aligned to
the company's goal of ensuring all store brand packaging is 100
percent reusable, recyclable and compostable by 2030, existing Gold
Emblem and Gold Emblem abound nut products currently in
non-recyclable composite canisters will transition to recyclable
PET jars under the Well Market label.
Well Market products are now sold in CVS Pharmacy stores across
the U.S. and on CVS.com.
New Well Market products launching this year include:
Probiotic-Boosted Dried Prunes, Dried Pineapple-Passion Fruit
Bites, Dried Mango Bites, Jalapeno Roasted In-Shell Pistachios,
No-Shell Pistachios, Vanilla-Flavored Honey Roasted Pecans, Maple
Cinnamon Flavor-Infused Almonds, Salt & Vinegar Flavor-Infused
Almonds, Zesty Dill Pickle Flavor-Infused Almonds, Dark Chocolate
Lightly Dipped Almonds, Dark Chocolate Lightly Dipped Cashews, Dark
Chocolate Lightly Dipped Pistachios, Dark Chocolate Lightly Dipped
Peanuts, Dark Chocolate Lightly Dipped Trio, Salted Caramel Trail
Mix Bites, Banana Nut Trail Mix Bites, Chocolate Hazelnut Trail Mix
Bites, Blueberry Pomegranate Trail Mix Bites, Asian Snack Blend
Snack Mix, Apple Crisp Trail Mix, Mexican Street Corn Snack Mix,
Oatmeal Crunch Trail Mix, Turmeric Curry Trail Mix, Peanut Butter
& Caramel Probiotic-Boosted Popcorn, Ghee & Pink Salt
Popcorn, Olive Oil & Sea Salt, White Cheddar Popcorn, Blue Corn
Tortilla Chips, Multigrain Tortilla Chips, Sea Salt Veggie Straws,
Ranch Veggie Straws, Sea Salt Rustic Plantain Chips, Everything
Bagel Gluten-Free Pita Chips, Fruity-Cereal Gluten-Free Cookies,
Chocolate Chip Gluten-Free Cookies, Super Fruit Protein-Boosted
Granola, Dark Chocolate Protein-Boosted Granola, Cinnamon Goji
Protein-Boosted Oatmeal, Berry Vanilla Protein-Boosted Oatmeal,
Purified Alkaline Water, Raspberry Lemonade Hydrate & Glow
Drink Mix and Cocoa Cinnamon Focus Drink Mix.
*This guarantee is subject to successful completion of a
third party return authorization process. Additional information
about that process can be found here.
About CVS Health
CVS Health® is the leading health
solutions company, delivering care like no one else can. We reach
more people and improve the health of communities across America
through our local presence, digital channels and over 300,000
dedicated colleagues — including more than 40,000 physicians,
pharmacists, nurses and nurse practitioners. Wherever and whenever
people need us, we help them with their health — whether that's
managing chronic diseases, staying compliant with their medications
or accessing affordable health and wellness services in the most
convenient ways. We help people navigate the health care system —
and their personal health care — by improving access, lowering
costs and being a trusted partner for every meaningful moment of
health. And we do it all with heart, each and every
day. Follow @CVSHealth on social media.
Media contact
Carissa
Falzarano
Carissa.Falzarano@CVSHealth.com
Courtney Coelho
Courtney.Coelho@CVSHealth.com
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SOURCE CVS Health