- The Moose Hide Campaign is an Indigenous-led initiative to
end domestic and gender-based violence against women and children,
particularly Indigenous women and children
- BMO is supporting the Moose Hide Campaign with a donation
and multiple online and in-branch activations, including awareness
through Moose Hide pins across Canada
TORONTO, May 13, 2024
/CNW/ - The Moose Hide Campaign is pleased to welcome the support
of BMO through both a donation and multiple awareness activities to
promote the Campaign Day, which takes place on May 16th. The Moose Hide Campaign began as a
BC-born Indigenous-led movement to end domestic and gender-based
violence against women and children. It has grown into a nationwide
movement of Indigenous and non-Indigenous Canadians from local
communities, First Nations, governments, schools,
colleges/universities, police forces and many other organizations –
all committed to taking action to end this violence.
The campaign is grounded in Indigenous ceremony and traditional
ways of learning and healing. A cornerstone of the Moose Hide
Campaign is the wearing of the moose hide pin – a small square of
moose hide, ethically sourced or donated, and hand-made by
Indigenous women. Wearing the pin signifies a commitment to honour,
respect, and protect the women and children in one's life, and
speak out against gender-based and domestic violence.
"We are happy to welcome BMO as a partner this year and are
grateful for their support of the Moose Hide Campaign's efforts to
help end violence, create safe spaces and workplaces, promote
cultural sensitivity and anti-racism, support reconciliation and
encourage healthy masculinity," said Raven
Lacerte, Co-founder of the Moose Hide Campaign.
"Our journey toward Reconciliation is deeply rooted in
education, and we are committed to amplifying Indigenous Peoples'
perspectives and knowledge – both inside and outside our doors,"
said Michael Bonner, Head, Canadian Personal & Business
Banking Distribution, Head, BMO Enterprise Indigenous Strategy, and
Co-Chair, BMO Indigenous Advisory Council. "By partnering with the
Moose Hide Campaign, BMO is raising awareness about the importance
of ending gender-based violence and standing by our commitment to
human rights, which is integral to our Purpose, to Boldly Grow the
Good in business and life."
BMO branch employees across Canada will be wearing their Moose Hide pins
all month long to help bring awareness to the movement. In
addition, information will be shared online at BMO.com and on
branch digital screens.
About Moose Hide Campaign
The Moose Hide Campaign is a grassroots movement of Indigenous
and non-Indigenous men and boys who are standing up against
violence towards women and children. It was created by Paul
and Raven Lacerte, an Indigenous father and daughter from the
Carrier First Nation. In 2011, while on their annual moose-hunting
trip, on their traditional territory along the Highway of Tears,
where so many Indigenous women were murdered or went missing, they
were inspired to launch this initiative. Wearing the moose hide pin
signifies a commitment to honour, respect and protect the women and
children. Learn more at www.moosehidecampaign.ca.
BMO Financial Group
BMO Financial Group is the eighth largest bank in North America by assets, with total assets of
$1.3 trillion as of January 31, 2024. Serving customers for 200 years
and counting, BMO is a diverse team of highly engaged employees
providing a broad range of personal and commercial banking, wealth
management, global markets and investment banking products and
services to 13 million customers across Canada, the United
States, and in select markets globally. Driven by a single
purpose, to Boldly Grow the Good in business and life, BMO
is committed to driving positive change in the world, and making
progress for a thriving economy, sustainable future, and inclusive
society.
SOURCE Moose Hide Campaign