NEW
YORK, June 7, 2024 /PRNewswire/ -- Alibaba.com,
a leading platform for global business-to-business (B2B) e-commerce
and a business unit of Alibaba International Digital Commerce
Group, announced an exciting collaboration with UEFA EURO 2024™,
becoming the official B2B E-commerce Partner of UEFA EURO
2024™ in the U.S. and China.
This exclusive partnership sits within the existing agreement that
B2C e-commerce platform AliExpress has with UEFA EURO 2024™. It is
set to create a variety of opportunities for small and medium-sized
enterprises (SMEs) on Alibaba.com to leverage the increased demand
around the tournament.
As a build-up to a thrilling sports-packed summer, Alibaba.com
is launching initiatives aimed at supporting SMEs to empower them
in their business pursuits. These initiatives include offering
enticing deals and giveaways, as well as providing cutting-edge
sourcing tools to help SMEs elevate their sales leading up to and
during the games.
"We are thrilled to be the official B2B E-Commerce Partner for
UEFA EURO 2024™," said Rah Mahtani,
Head of North American Marketing at Alibaba.com. "But our focus
isn't limited to the game alone; this is the perfect chance for
SMEs to dive into the wave of the sports craze, expand their
offerings and ramp up their sales. Whether customizing products to
reflect the celebratory season or stocking up on souvenirs for
last-minute shoppers before the games kick off, Alibaba Guaranteed
is designed to help SMEs navigate these needs and hit their
business targets."
Alibaba Guaranteed provides a seamless sourcing experience,
offering SMEs the chance to source products across a variety of
categories with confidence and secure select items for instant
orders or quick customizations. Commitments under Alibaba
Guaranteed include fixed pricing, guaranteed on-time delivery, and
a swift money-back guarantee in case of any order discrepancies,
laying the groundwork for SMEs to pursue their business goals with
added assurance and efficiency.
Alibaba.com offers businesses a virtually unlimited catalog of
products – from up-to-date fashion and homewares to raw ingredients
and office supplies – to purchase at the click of a button. As
excitement around the tournament heats up, Alibaba.com also aims to
help SMEs meet the surge in demand for soccer-related merchandise.
Analysis within the sports and entertainment category of
March 2023 and March 2024 shows a substantial 38% year-over-year
increase in product inquiries, with dramatic spikes observed from
the U.S., Germany and France.
"We are delighted to welcome Alibaba.com as an official
e-commerce partner for UEFA EURO 2024™," said UEFA Marketing
Director Guy-Laurent Epstein. "Fans
are united in their passion for football and we know that
Alibaba.com will help to bring the tournament to life for its
customers all around the world, as part of AliExpress' overall
sponsorship agreement."
In the lead-up to UEFA EURO 2024™, slated for June 14-July 14, Alibaba.com will feature a
virtual showcase filled with sports and entertainment-related
products, among other popular and trending items, at exceptionally
competitive prices. This digital venue, coupled with the Alibaba
Guaranteed program — offering locked prices, assured delivery dates
and a robust money-back policy — is Alibaba.com's formula for
propelling SMEs to success during the tournament and beyond.
About Alibaba.com
Launched in 1999, Alibaba.com is a leading platform for global
business-to-business (B2B) e-commerce that serves buyers and
suppliers from over 200 countries and regions around the world. It
is engaged in services covering all aspects of commerce, including
providing businesses with tools that help them reach a global
audience for their products and helping buyers discover products,
find suppliers and place orders online fast and efficiently.
Alibaba.com is part of Alibaba International Digital Commerce
Group.
Media Contact
Lingnan
Cui
Alibaba International
cuilingnan.cln@alibaba-inc.com
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SOURCE Alibaba.com