Leading Lock Brand Ranked Highest in Reviews
and Trust Rating Amongst Competitors
CARMEL,
Ind., Feb. 26, 2024 /PRNewswire/
-- Schlage®, a leading provider of home security and access
solutions for over a century, has been named the top door lock and
hardware brand in Lifestory Research's America's Most Trusted®
study for the fifth consecutive year.
For its 2024 America's Most Trusted study, Lifestory Research
surveyed over 3,700 consumers considering purchasing door locks and
hardware sets between January and December
2023. In the study, consumers were asked to rate door lock
brands on a variety of aspects, including reputation, likelihood of
recommending it to others, overall feelings toward the brand and
their trust in it. Schlage was rated the most trustworthy brand,
achieving the highest Net Trust Quotient score (119.7) among the
most popular door lock and hardware brands.
"We are honored to have been awarded the title of the Most
Trusted Lock Brand for the fifth consecutive year, and we sincerely
thank our loyal customers for their continued trust in our
products," said David Perozzi,
general manager of Allegion Home. "Whether it's about protecting
your loved ones or securing your business assets, the quality of
the security solution you choose matters. At Schlage, it's the
trust of our customers that motivates us to keep pushing the
boundaries of innovation and deliver best-in-class security
solutions."
Founded over a decade ago, Lifestory Research America's Most
Trusted® was established to gather consumer input and assess brand
trust. To be included in the final ranking, brands must obtain
enough survey responses to achieve a 95% confidence level with no
more than a 3% margin of error. Once confidence levels are
determined, survey results are compared with peer organizations of
like size and complexity.
"Trust is the foundation of any successful brand, and those who
hold the trust of their consumers are truly worth celebrating,"
said Eric Snider, president of
Lifestory Research. "Brand trust is a critical factor for consumers
when it comes to home security, arguably one of the most important
aspects of the home."
For more information, please visit www.Schlage.com or visit
the Schlage booth (#C2115) at the International Builders'
Show.
Schlage is an Allegion brand.
About Allegion
Allegion (NYSE: ALLE) is a global
pioneer in seamless access. We keep people and their assets safe,
wherever they are, bringing together simple solutions, convenient
access and advanced technology.
For more, visit www.allegion.com.
About the America's Most Trusted® Study
The Lifestory
Research America's Most Trusted® study is the most extensive and
longest-running independent research program seeking to understand
the opinions of consumers shopping for home products. Lifestory
Research conducts an ongoing annual survey in which people
anonymously assess brands encountered during their search for
specific products. This research uses the highest quality social
and opinion science research practices to provide consumer-driven
data insights.
About Lifestory Research®
Leaders, companies, and
brands know that great ideas are only useful if they move people
toward action. Lifestory Research is an independent, science-driven
consumer insights and strategy consulting firm that ignites
relationships between companies and their audiences. We are
passionate about customers, employees, brands, and the science of
influence. We use quantitative and qualitative research to create
customer insights, drive innovation, deliver brand strategy, and
move people forward.
For more information, please visit
www.lifestoryresearch.com.
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SOURCE Schlage