Veria(TM) TV and Whole Foods Market(R) Partner to "Unlock The Taste Of Summer"
2011年5月24日 - 6:16AM
Marketwired
Veria™ TV, the leading
wellness and healthy lifestyle television network, is partnering
with
Whole Foods Market's North Atlantic and
Northeast Regions® (NASDAQ: WFMI) to
create a two-week June/July promotion titled "Unlock The Taste Of
Summer." Financial terms were not disclosed.
Veria and its interactive website, Veria.com, will encourage the
online submission of nutritious, easy-to-prepare recipes to win a
shopping spree at Whole Foods Market. All entrants will receive a
free e-mail cookbook of summer dishes by the network's star chef
Andrea Beaman, host of Veria's award-winning cooking show, "Fed
Up!" and coupons for a bottle of Honest Tea.
In addition, Veria and Austin, Texas-based Whole Foods Market
are teaming for an ambitious Northeast/North Atlantic promotion
involving 20 stores, with chef Beaman making six in-store cooking
appearances in Rhode Island, New York, Massachusetts, and
Connecticut. Beaman will demonstrate the use of seasonal
ingredients for summer food preparation.
"Veria TV welcomes this new and rewarding partnership with Whole
Foods Market, the finest purveyor of all-natural food and
products," says Hal Rosenberg, General Manager of Veria TV. "Our
affiliation with Whole Foods Market re-affirms Veria's leadership
in the growing wellness lifestyle phenomenon in America."
Beaman is a natural foods chef dedicated to alternative healing
and green sustainable living. She is a natural nutritionist and
holistic health counselor accredited with the American Association
of Drugless Practitioners and has been the guiding force of "Fed
Up!" since it premiered on Veria in 2007. Beaman also is the author
of her self-published book, "The Whole Truth," and her follow-up
cookbook, "The Whole Truth Eating and Recipe Guide."
The national promotion and Beaman's Whole Foods Market tour will
kick off June 20 in Providence, R.I.; followed by stops in New York
City (June 21); Cambridge, Mass. (June 25); Glastonbury, Conn.
(June 26), Hartford, Conn. (June 27); and Fairfield, Conn. (June
28).
About Veria™
Media Veria is the leading media company
devoted to showcasing wellness programming and related content in
the United States. Spearheaded by its Veria TV and Veria.com
distribution platforms, the privately held company, based in New
York City, offers the world's largest line-up of new first-run,
original content connecting viewers to the benefits and joys of
living a healthy lifestyle. The network is primarily available on
DISH Network (Channel 218), Verizon FiOS (Channel 162) and Frontier
Communications (Channel 162). Veria.com complements the network by
extending the Veria philosophy through online recipes and
nutrition, holistic health tips, body-mind conditioning and
all-natural products. As a company, Veria Media is wholly dedicated
to the quality and vitality of life.
Media Contacts: Veria TV Barry Smith / Bonnie Winings / Laurel
Lambert SWPR Group - Los Angeles 818-760-7131 bsmith@swprgroup.com
/ bwinings@swprgroup.com / llambert@swprgroup.com Michael Shepley
SWPR Group - New York 212-786-9064 shepleypr@aol.com
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