Verisk Analytics Inc (VRSK)

ActiveProspect Rebrands Verisk Marketing Solutions as InfutorData Following AcquisitionApril 29, 2026 9:30 AM
PR Newswire (US)

Rebrand reinforces focus on identity resolution and consumer intelligence data solutionsAUSTIN, Texas, April 29, 2026 /PRNewswire/ -- ActiveProspect, the leading platform helping B2C marketers identify and engage directly with their ideal customers, today announced the rebranding and strategic realignment of its recently acquired Verisk Marketing Solutions business as InfutorData.







Backed by Five Elms Capital, ActiveProspect acquired Verisk Marketing Solutions from Verisk Analytics (Nasdaq: VRSK) to strengthen its leadership in lead certification and TCPA compliance while expanding into identity resolution and marketing intelligence. The launch of InfutorData establishes a clear operating model: two distinct but complementary offerings serving different parts of the marketing ecosystem. The combined company now exceeds $100 million in annual recurring revenue.The ActiveProspect platform remains focused on powering the opt-in lead generation ecosystem, providing a comprehensive platform for TCPA compliance, lead filtering, lead orchestration, and partner management. InfutorData operates as a dedicated data and identity business, delivering high-quality identity resolution, enrichment, and marketing intelligence solutions to marketers, data providers, and software platforms."ActiveProspect has always been driven by a vision to build a trusted ecosystem where consent, transparency, and privacy are foundational to growth," said Steve Rafferty, Founder and CEO of ActiveProspect. "With InfutorData, we're extending that vision beyond opt-in lead generation into the broader data ecosystem. The Infutor brand has been trusted in the data industry for over two decades, and we're proud to bring it back with renewed focus, investment, and scale."InfutorData enables organizations to better understand and reach their audiences by linking identities across channels, improving match rates, reducing fraud, and driving more effective marketing outcomes. Its solutions power more accurate targeting, stronger customer acquisition, and greater value across digital marketing channels.ActiveProspect completed the acquisition of Verisk Marketing Solutions in December 2025. Raymond James served as financial advisor on the transaction.About ActiveProspect
ActiveProspect empowers marketers to identify and engage directly with their ideal customers. Its consent-based marketing platform supports brands and publishers across the lead lifecycle with an integrated solution for TCPA compliance, lead filtering, lead orchestration, and partner management. Its InfutorData (formerly Verisk Marketing Solutions) business provides identity resolution and marketing intelligence solutions that help marketers engage their audiences with timely, relevant, and compliant messaging. For more information, visit activeprospect.com and infutordata.com.About Five Elms Capital
Five Elms Capital is a growth investor in software businesses that users love, providing capital and resources to help companies accelerate growth and further cement their role as industry leaders. With over $3 billion in assets under management and a team of over 80 professionals, Five Elms has invested in more than 70 software platforms worldwide. Beyond providing capital, Five Elms delivers strategic and operational expertise, focused on executing initiatives that move the needle on growth, retention, product, and AI to set companies up for long-term success. For more information, visit fiveelms.com.










View original content to download multimedia:https://www.prnewswire.com/news-releases/activeprospect-rebrands-verisk-marketing-solutions-as-infutordata-following-acquisition-302756289.htmlSOURCE ActiveProspect, Inc.

Original: ActiveProspect Rebrands Verisk Marketing Solutions as InfutorData Following Acquisition

Any news after hours ? Stock collapsing ?

>>> Verisk Analytics, Inc. (VRSK) provides data analytics and technology solutions to the insurance markets in the United States and internationally. It offers policy language, prospective loss costs, policy writing and rating rules, and various underwriting solutions for risk selection and segmentation, pricing, and workflow optimization; property- and auto- specific rating and underwriting information solutions that allows clients to understand, quantify, underwrite, mitigate, and avoid potential loss for risks; catastrophe modeling solutions, which enables companies to identify, quantify, and plan for the financial consequences of catastrophes for use by insurers, reinsurers, intermediaries, financial institutions, and governments.

The company also provides life insurance solutions for transforming current workflows in life insurance underwriting, claim insights, policy administration, unclaimed property/equity, compliance and fraud detection, and actuarial and portfolio modeling; Marketing Solutions, such as compliant, real-time decisioning, profitability, and risk assessment for inbound consumer interactions; and international underwriting and claims solutions.

In addition, it offers claims insurance solutions, which provides analytics in fraud detection, compliance reporting, subrogation liability assessment, litigation, and repair cost estimation and valuation solutions; and casualty solutions, such as compliance, casualty claims decision support, and workflow automation solutions.

Further, the company supplies software to the specialty insurance market. The company was founded in 1971 and is headquartered in Jersey City, New Jersey.

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https://finance.yahoo.com/quote/VRSK/profile/


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VRSK new 52=week high

VRSK new 52 week high

Chuckle…an obscure tech company nobody pays attention to except professionals

go VRSK :)

VRSK new 52 week high

go VRSK

Recent analyst day meeting in New York reveals CFO has been replaced with more experienced CFO who analysts expect to be more open.

~ Tuesday! $VRSK ~ Earnings posted, pending or coming soon! In Charts and Links Below!

~ $VRSK ~ Earnings expected on Tuesday *
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One or more of many earnings sites has alerted this security has or will be posting earnings on or around the day of this message.








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*If the earnings date is in error please ignore error. I do my best.

Verisk Analytics, Inc. (Verisk) enables risk-bearing businesses to understand and manage their risks. The Company serves its customers by supplying data that, combined with its analytic methods, creates embedded decision support solutions. It provides actuarial and underwriting data pertaining to United States, property and casualty (P&C) and insurance risks. It offers solutions for detecting fraud in the United States P&C insurance, healthcare and mortgage industries. It operates in two segments: Risk Assessment and Decision Analytics. On December 16, 2010, it completed the acquisition of 3E Company (3E), a global source for a range of environmental health and safety compliance solutions. On December 14, 2010, it completed the acquisition of Crowe Paradis Services Corporation (CP). On February 26, 2010, the Company completed the acquisition of Strategic Analytics, Inc. (SA). In April 2011, the Company acquired Bloodhound Technologies, Inc.

http://www.google.com/finance?q=VRSK