Transformative Distribution Partnership
Accelerates Global Expansion of ViacomCBS’ Premium Streaming
Service to the UK, Ireland, Italy, Germany, Switzerland and Austria
in 2022
Extended Partnership Another Key Step In Sky
Aggregation Strategy, To Bring The Best Apps and Content To Sky Q
Platform
New Multi-Year Comprehensive Agreement Also
Includes Extended Carriage of ViacomCBS’ Pay TV Channels and the
Renewal of its Ad Sales Partnership in Select Markets
ViacomCBS Networks International (VCNI), a division of ViacomCBS
Inc. (NASDAQ: VIAC, VIACA) and Sky, part of Comcast Corporation
(NASDAQ: CMCSA), today announced that Paramount+ will launch on Sky
platforms in the UK, Ireland, Italy, Germany, Switzerland and
Austria (GSA) in 2022 as part of a new multi-year distribution
agreement that also includes the extended carriage of ViacomCBS’
leading portfolio of pay TV channels and the renewal of Sky as an
ad sales partner in select markets.
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“We are thrilled to expand our long-standing partnership with
Sky to continue delivering ViacomCBS’ leading portfolio of premium
entertainment brands to Sky customers and importantly bring
Paramount+ to new audiences in all Sky markets, including the UK,
Ireland, Italy, and GSA,” said Raffaele Annecchino, President and
Chief Executive Officer, ViacomCBS Networks International. “This
transformative distribution deal is key to accelerating our global
ambitions in streaming while also supporting Sky’s strategic
objectives to better serve audiences with greater flexibility in
how they consume our content across all platforms.”
Paramount+ is the latest in a series of apps to come to Sky Q
adding more than 10,000 hours of content, further enhancing Sky’s
aggregation strategy and enabling Sky customers to watch even more
of the best content together in one place on the Sky Q
platform.
Stephen van Rooyen, Executive VP & Chief Executive, UK &
Europe at Sky said: “This is another example of how we are
innovating for our customers and further aggregating all the best
apps and content together in one place on Sky Q, giving them more
great TV to watch than ever before. Paramount+ is an excellent
service with a huge range of fantastic films and TV series, and our
new, broader agreement with ViacomCBS will benefit both
businesses.”
Upon launch, Sky Cinema subscribers will get the bonus of
Paramount+ included at no additional cost, providing access to two
fantastic services side by side with more than 10,000 hours of
extra content for one affordable price. As part of this
partnership, Paramount Pictures’ feature films will remain
available on Sky Cinema in the UK and will join Sky Cinema in
Germany and Italy in 2022. All other Sky customers will be able to
subscribe to Paramount+ as an add-on to their account.
Paramount+ features an expansive catalog of original series, hit
shows and popular movies across every genre from world-renowned
brands and production studios, including SHOWTIME®, BET, CBS,
Comedy Central, MTV, Nickelodeon, Paramount Pictures and the
Smithsonian Channel, in addition to a robust offering of premier
local content. Outside of the United States, the premium streaming
service offers nearly 3,000 episodes of kids’ content, 1,000
episodes of reality, more than 500 films, and 2,500 hours of
Paramount+ Originals, CBS and SHOWTIME® series, dramas, and
sitcoms.
Titles that will become available through 2022 in the UK,
Ireland, Italy and GSA include a collection of scripted, exclusive
Paramount+ Originals and exciting new takes on iconic franchises,
including HALO, The Offer and the new iCarly
series. As the international home of SHOWTIME, the service will
offer The Man Who Fell to Earth, Ripley, Super Pumped, and
American Gigolo, in addition to popular titles from
ViacomCBS, such as Kamp Koral: SpongeBob’s Under Years, Star
Trek: Prodigy, and MTV Unplugged. The service will also
feature a collection of new movie premieres and fan favorites from
Paramount Pictures such as films from the Mission Impossible and
Transformer franchises.
In addition, ViacomCBS and Sky reached a multi-year extension
for carriage of ViacomCBS’ linear channels — including Comedy
Central, MTV and Nickelodeon — in the UK, Ireland, Italy and GSA.
The channels will be complemented by a strong selection of box
sets, giving customers the flexibility to watch the content they
love whenever and wherever they want.
ViacomCBS renewed its multi-year agreement with Sky as an ad
sales partner for all platforms and channels in the UK and Italy.
Sky Media will continue to handle
ad sales across the ViacomCBS portfolio of channels, including
Channel 5 in the UK, where ViacomCBS and Channel 5 will benefit
from Sky Media’s market-leading innovation in addressable
advertising.
Other terms of the agreements were not disclosed.
Paramount+ will also be available direct-to-consumer in UK,
Ireland, Italy and GSA through the Paramount+ app for iOS and
Android and across supported connected TV devices and OTT
platforms. Pricing and local content offering will be announced at
a later date.
About Paramount+
Paramount+ is a global digital subscription video streaming
service from ViacomCBS that features a mountain of premium
entertainment for audiences of all ages. Internationally, the
streaming service features an expansive library of original series,
hit shows and popular movies across every genre from world-renowned
brands and production studios, including SHOWTIME, BET, CBS, Comedy
Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian
Channel, in addition to a robust offering of premier local content.
Launched on March 4, 2021, the service is currently available in
the U.S., Canada, Latin America, and the Nordics, with Australia to
launch August 11, 2021. By the end of 2021, ViacomCBS will have
launched Paramount+ in 25 markets, ramping to 45 markets by the end
of 2022.
For more information about Paramount+, please visit
www.paramountplus.com and follow @ParamountPlus on social
platforms.
About ViacomCBS Networks International
(VCNI)
ViacomCBS Networks International (VCNI), a unit of ViacomCBS
Inc. (NASDAQ: VIAC), is comprised of many of the world’s most
iconic consumer brands. Its portfolio includes Channel 5, Telefe,
Network 10, Nickelodeon, MTV, Comedy Central, BET, Paramount
Network, as well as streaming services Paramount+ and PlutoTV, and
ViacomCBS International Studios, among others. In addition to
offering innovative streaming services and digital video products,
ViacomCBS Networks International provides powerful capabilities in
production, distribution, and advertising solutions for partners on
five continents and across more than 180 countries.
VIAC-IR
About Sky
Sky is Europe’s leading media and entertainment company and is
part of Comcast Corporation, a global media and technology company.
Across six countries, we connect our 23 million customers to the
best entertainment, sports, news and arts including our own
award-winning original content.
Our technology, including the market leading Sky Q, connects
people to everything they love – with entertainment from Sky TV,
Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like
Spotify, YouTube, BBC Sounds, Highbrow, Peloton, Fiit, and more, in
one place, easy. Our streaming service NOW brings viewers all the
enjoyment of Sky with the flexibility of a contract-free service.
Through our new B2B broadband provider, Sky Connect, we offer
superfast broadband with business-grade 4G back-up to small
businesses in the UK.
Building on the success of Sky Originals like Chernobyl, Gangs
of London and Brassic, we are doubling our investment in original
content by 2024 through Sky Studios. Sky News provides impartial
and trustworthy journalism for free, Sky Arts is the UK’s only
dedicated free-to-air arts channel making the arts accessible for
everyone and Sky Sports, our leading sports broadcasting service,
brings customers some of the biggest and best global sporting
events from the Premier League to Formula 1 and everything
in-between. Our new TV and movie studio, Sky Studios Elstree, which
will open in 2022, is expected to create over 2,000 new jobs and
generate an additional £3 billion of production investment in the
UK over the first five years.
We believe that we can be a force for good in the communities in
which we operate. We’re committed to being Europe’s first net zero
carbon entertainment company by 2030 and we’re proud to be a
Principal Partner and Media Partner of COP26. We take pride in our
approach to diversity and inclusion: we’ve been recognised by The
Times and Stonewall for our commitment to diversity and we’ve set
ambitious 2025 targets to continue to increase diversity and
representation. We’re also committed to investing £30million across
our markets over three years to improve our approach to diversity
and inclusion, and to tackle racial injustice.
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version on businesswire.com: https://www.businesswire.com/news/home/20210805005410/en/
ViacomCBS Networks International
Kate Laverge Senior Vice President, Communications
1-347.754.1677 kate.laverge@viacomcbs.com
Ashley Priest Director, Communications 1-646-285-6081
Ashley.priest@viacomcbs.com
Sky
Andrew Swailes Group Director of Corporate Communications +44
7975 688993 andrew.swailes@sky.uk
Stuart Mawhinney Head of Corporate Communications +44 7772
696325 stuart.mawhinney@sky.uk
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