The “BET AWARDS” Grew Its Audience on BET vs
a Year Ago and Amassed Over 4.6 MM Total Viewers P2+ (EDAC) Tuned
In to BET, Leading Up to and Post, the Culture-Defining Special
with Over 8 Consecutive Hours of BET AWARDS Related
Programming
On Social the #BETAwards was on Fire,
Claiming the #1 Most Social Show on All of TV with 72 MM Social
Views, Up +11% Year-Over-Year
Culture’s biggest night, the "BET AWARDS" 2021,
celebrated Black excellence and again raised the bar for award
shows in creativity, ingenuity, and innovation. The LIVE award show
premiered Sunday, June 27, solidified its position as the #1
Cable Awards Show among P18-49 for the 2021 broadcast season
and is now the best performing award show with impressions this
year*. The "BET AWARDS" 2021 drew 2.4 MM Total Viewers
P2+ (EDAC), as it was simulcast LIVE across seven ViacomCBS
networks including BET Her, MTV, MTV2, Logo, TV Land, and VH1,
1.7 MM Total Viewers P2+ tuning in on BET alone.* With over
8 hours of “BET AWARDS” related content including,
“The Countdown to BET Awards” (719K P2+) and “DJ Cassidy’s
Pass The Mic: BET Awards Edition” (1.1M P2+), the network
drew over 4.6 MM total Viewers P2+ (EDAC) and 3.7 MM
Total Viewers P2+ on BET alone.**
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210629006110/en/
Taraji P. Henson hosts the 2021 "BET
AWARDS" - Photo credit: BET/Paras Griffin
Filled with non-stop exhilarating moments, the special
secured the #1 Most Social Show on ALL of TV. Outperforming
the Oscars and the Golden Globes, the “BET Awards” 2021 was
the best performing telecast on BET Digital ever. Fans worldwide
were immersed on multiple screens garnering over 72 M views
across BET Digital, up +11 % from last year’s coverage, and
up +31% from 2019.***
The 2021 "BET AWARDS" social and digital highlights
include***:
- 72M views to date across BET Digital, up +11% from last
year’s coverage, and up +31% from 2019. It was the best “BET
Awards” ever on BET Digital.
- #1 most watched TV show on social (6/27/21).
- 12.4M social views, up +40% year-over-year.
- #1 most social program across TV (6/27/21).
- #1 Most Social Cable awards show year-to-date
(1/1/21-6/26/21).
- 10.2M social interactions, growing +83% year-over-year
and up +64% from 2019.
- #BETAwards trended on Twitter in the #1 spot consecutively for
5 hours worldwide.
“Last year, we proudly did the unthinkable producing the first
official awards show amid a global pandemic while pushing our
creative boundaries,” said Connie Orlando, EVP Specials, Music
Programming & Music Strategy. “This year, we worked
tirelessly to safely deliver an award show unlike any other that
not only exceeded our expectations but continues to illustrate and
celebrate the beauty and excellence of Black culture. And we did
this with a live fully vaccinated audience and all-star lineup of
talent that trusted us with their creative vision and biggest
moments.”
“We are thrilled with the remarkable success and viewership of
the BET Awards,” said BET President Scott Mills. “We have
been at the forefront of turning our signature programming events
into massive cultural entertainment touchpoints that authentically
celebrate the Black community as no other brand can.”
An additional encore viewing of the 2021 "BET AWARDS"
aired immediately following the Post-show at 12:50 AM EDT. Fans can
catch an additional airing Tuesday, June 29 at 8 PM ET
and Saturday, July 3 at 8 PM ET.
BET honored an incredible and inspiring lineup of artists,
entertainers and cultural icons across more than 20 categories at
The “BET AWARDS” 2021. The iconic show, hosted by Academy
Award®-nominated and Golden Globe®-winning actor, filmmaker, and
philanthropist Taraji P. Henson, aired live at 8 pm ET/PT on
BET on Sunday, June 27, with a fully vaccinated audience. This
year’s extraordinary show highlighted the absolute best in
entertainment and culture with stunning performances and
appearances by the biggest names across television, film, and
music.
The “BET AWARDS,” which has become synonymous with powerful
Black talent and social commentary, continues to spotlight and
celebrate the artists and creators of tomorrow, making the ceremony
one of the most news-provoking and talked-about broadcasts year
after addition, the awards proclaimed it as the “Year of the Black
Woman” to celebrate and honor their immense impact on the culture.
The ceremony was an unforgettable celebration of Black culture,
love, joy, and pride.
With its highest number of musical acts ever the show featured
performances by Andra Day, Busta Rhymes, City Girls, DaBaby, DJ
Khaled, Griselda, H.E.R., Jazmine Sullivan, Kirk Franklin, Lil
Baby, Lil Buck and Jon, Lil Durk, Lil Kim, Lil Nas X, MC Lyte,
Megan Thee Stallion, Mereba, Method Man, Michael K. Williams,
Migos, Monie Love, Moneybagg Yo, Rapsody, Roddy Ricch, Swizz
Beatz, The Lox, Tone Stith, Tyler The Creator and
more. Ashanti, Chloe Bailey, Ciara, Crystal Renee
Hayslett, DJ Cassidy, Ebony Obsidian, Eva Marcille,
Issa Rae, Jennifer Hudson, Jill Scott, KJ Smith, Lena
Waithe, Marsai Martin, Congresswoman Maxine Waters, Michelle
Buteau, Michelle Mitchenor, Mignon, Mj Rodriguez, Naomi
Campbell, Novi Brown, Regina Hall, Ryan Michelle Bathe,
Saweetie, Sevyn Streeter also made a special appearance at the
award show.
For the latest “BET AWARDS” 2021 news and updates,
please visit BET.com/BETAwards.
The “BET Awards” 2021 is Executive Produced by Connie Orlando,
EVP Specials, Music Programming & Music Strategy at BET and
Jesse Collins, CEO of Jesse Collins Entertainment.
For photos of the red carpet, backstage, and performances, go to
the “BET AWARDS” 2021 dedicated press room at
www.BETpressroom.com.
*Source: BET Awards simulcast had least P18-49 % imps decline
vs. prior installment among competitive tentpoles in 2021 **Source:
Nielsen (Live+SD) | Total BET Awards related programming includes
Pre-show, BET Awards & BET Awards. (duration weighted imps),
Pass the Mic Post-show, and BET Awards Encore (based on Nielsen
Fasties) | Cumulative sum of average impressions on BET/EDAC nets
as referred ***Source: YouTube Analytics, Conviva, Tubular,
ListenFirst, Abode Analytics, Talkwalker Social Content Ratings,
Trends24; 1/1/21-6/27/21
ABOUT BET:
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is
the nation's leading provider of quality entertainment, music, news
and public affairs television programming for the African American
audience. The primary BET channel is in 125 million households and
can be seen in the United States, Canada, the Caribbean, the United
Kingdom, sub-Saharan Africa and France. BET is the dominant
African-American consumer brand with a diverse group of business
extensions including BET+, the preeminent streaming service for the
Black audience; BET.com, a leading Internet destination for Black
entertainment, music, culture, and news; BET HER, a 24-hour
entertainment network targeting the African-American Woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET’s growing festival business; BET
Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET around
the globe.
ABOUT “BET AWARDS”
The “BET Awards” is one of the most-watched award shows on cable
television according to the Nielsen Company. The “BET Awards”
franchise remains as the #1 program in cable TV history among
African-Americans, and it is BET's #1 telecast every year. It
recognizes the triumphs and successes of artists, entertainers, and
athletes in a variety of categories.
ABOUT JESSE COLLINS
ENTERTAINMENT
Jesse Collins Entertainment (JCE) is a full-service television
and film production company and has played an integral role in
producing many of television’s most memorable moments in music
entertainment. JCE has a multi-year overall agreement with
ViacomCBS Cable Networks. On the theatrical film side, the company
also has a first look on JCE’s film development projects which
could include Viacom’s film entities such as Paramount Players. The
award-winning and critically acclaimed television that JCE has
produced includes miniseries—The New Edition Story and The Bobby
Brown Story; scripted series—American Soul and Real Husbands of
Hollywood; children’s series—Bookmarks: Celebrating Black Voices;
award shows—BET Awards, Black Girls Rock!, BET Honors, UNCF’s An
Evening of Stars, BET Hip Hop Awards, ABFF Honors and Soul Train
Awards; specials—John Lewis: Celebrating A Hero, Love &
Happiness: An Obama Celebration, Change Together: From The March On
Washington To Today, Stand Up for Heroes, Dear Mama, Amanda Seales
I Be Knowin’, Def Comedy Jam 25 and Leslie Jones: Time Machine; as
well as competition/game shows—Sunday Best, Hip Hop Squares,
Nashville Squares and Rhythm & Flow. Jesse Collins, founder and
CEO of the company, is the executive producer of all programming.
He is also a co-executive producer for the iconic Grammy Awards.
Most recently, he was executive producer of The 2021 Pepsi Super
Bowl Halftime Show and produced The 2021 Academy Awards. Go to
jessecollinsent.com for more information on the company.
Follow us @BET_PR AND @BETAWARDS
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210629006110/en/
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