ViacomCBS Announces CMT Music Awards Will Move to CBS on Heels of This Year’s Success
2021年6月29日 - 4:00AM
ビジネスワイヤ(英語)
Company’s Signature Country Music Tentpole
to Premiere on America’s Most Watched Network and Air Globally
Beginning in 2022
CMT to Kick Off its First-Ever Country Music
Week Hosting Week-Long Special Programming and Events Live from
Nashville Capped by Exclusive Director’s Cut Airings of the CMT
Music Awards
ViacomCBS today announced that on the heels of this year’s
success, the CMT MUSIC AWARDS – country music’s only
entirely fan-voted award show – and its signature country music
tentpole will have its global premiere exclusively on CBS starting
in 2022. The annual ViacomCBS owned event will broadcast live from
Nashville on CBS on a date to be announced. For the 2022 event, CMT
will kick off the company’s first ever Country Music Week by
hosting week-long special programming and events capped by
exclusive director’s cut airings of the CMT MUSIC AWARDS later on
CMT and various ViacomCBS platforms.
This year, the CMT MUSIC AWARDS saw more than a 10% increase in
total viewers and dominated as the #1 most social program across
all of television for the night. Across the six ViacomCBS network
simulcast, P18-34 ratings saw a +32% increase over last year’s
event.*
Celebrated for its high-powered, world premiere and cross-genre
performances, the CMT MUSIC AWARDS have aired live since 2005,
delivering Nashville’s biggest party to music fans across the
globe. The 2021 show, hosted by superstars Kelsea Ballerini and
Kane Brown, featured the most ever first-time collaborations and
blended-genre pairings in show history. Standout performances
included H.E.R. + Chris Stapleton, Gladys Knight, Mickey Guyton +
BRELAND, and NEEDTOBREATHE + Carrie Underwood, who remains the
most-awarded artist in CMT Awards history with 22 wins. More
information on this year’s show here.
CBS has been America’s Most Watched Network for 13 consecutive
seasons and the home of big entertainment events such as THE GRAMMY
AWARDS, THE TONY AWARDS, THE KENNEDY CENTER HONORS and this
season’s most-watched special, OPRAH WITH MEGHAN AND HARRY: A CBS
PRIMETIME SPECIAL.
For additional information and news, visit
ViacomCBSPressExpress.com and CMTPress.com.
+++
Source: Nielsen Early Ratings, 6/9/21, L+SD coverage ratings,
total viewers=P2+. Social Content Ratings, excluding sports,
6/9/21. Owned Social: Conviva, YouTube Analytics, Facebook, TikTok,
Instagram, Snap Analytics, 5/5/21-6/10/21.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210628005761/en/
Press Contacts: For CBS Phil Gonzales,
Phil.Gonzales@cbs.com For CMT Chris Delhomme,
Chris.Delhomme@viacomcbs.com Ali Marszalkowski,
Ali.Marszalkowski@viacomcbs.com
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