ViacomCBS and NFL Reach New Long-Term Multiplatform Rights Agreement Through the 2033 Season
2021年3月19日 - 5:20AM
ビジネスワイヤ(英語)
All Games in Package to Be Broadcast on the
CBS Television Network and Streamed on Paramount+
CBS Continues as Home of the AFC, Allowing
for More Sunday Afternoon Games Than Ever, The AFC Championship
Game Each Year and Three Super Bowls Beginning the First Season of
the New Deal
Expanded and Flexible NFL Distribution
Rights for Paramount+ Beginning with 2021 Season
Historic Agreement Grants Vast Array of
Rights Across ViacomCBS Networks, Properties and Platforms
The National Football League (NFL) and ViacomCBS announced today
a new 11-year multiplatform rights agreement that extends CBS’
long-standing relationship with the NFL through the 2033 season.
CBS Sports continues as the home of the NFL’s American Football
Conference (AFC), featuring many of the game’s brightest young
stars, with all games broadcast on the CBS Television Network and
streamed live on Paramount+, ViacomCBS’ flagship streaming service.
This historic agreement also grants an expansive list of NFL rights
across ViacomCBS networks and platforms, enabling the company to
maximize its content creation, distribution and reach throughout
the length of the deal.
The new agreement, which begins with the 2023 season, allows for
CBS Sports to broadcast and stream more Sunday afternoon games than
ever before and also includes an expanded schedule of games
featuring teams from the National Football Conference (NFC). In
addition, the schedule is highlighted by 10 CBS doubleheaders,
including the NFL’s most-watched window Sundays at 4:25 PM ET,
eight singleheaders and the annual Thanksgiving Day game. CBS
Sports will broadcast three Super Bowls over the length of the
deal, including the first in the new agreement, Super Bowl LVIII in
2024, as well as Super Bowl LXII in 2028 and Super Bowl LXVI in
2032.
The CBS Television Network and Paramount+ will also present a
full slate of playoff games each season, featuring the AFC
Championship game, one Divisional game and one Wild Card game. A
second Wild Card game will be added to the CBS Sports lineup during
the 2024, 2029 and 2033 seasons.
ViacomCBS will retain its extensive in-market exclusivity,
ensuring that the CBS-affiliated stations and ViacomCBS platforms
will continue to be the source for local availability of THE NFL ON
CBS. CBS will also gain increased rights to protect games from
being flexed to other networks and time slots.
Paramount+ has been granted new and expanded rights for the
streaming service, allowing for the flexibility to distribute NFL
games on both the premium tier at $9.99 and the new $4.99
ad-supported tier that will debut in June. The rights begin with
the 2021 season and extend throughout the length of the new deal to
2033.
“We are thrilled to extend and expand our long-term partnership
with the NFL to create even more value for ViacomCBS and for NFL
fans,” said Bob Bakish, President and CEO, ViacomCBS. “Today’s
groundbreaking deal ensures that more big games will be available
on CBS and Paramount+, with greater NFL programming opportunities
featured across all ViacomCBS platforms including Pluto TV, vastly
expanding the NFL’s reach among younger audiences in a rapidly
evolving media landscape. NFL football is both a pillar of CBS
Sports and huge differentiator for our streaming strategy, and our
extensive partnership with the NFL will be fundamental to further
driving growth and engagement on Paramount+ for years to come.”
“CBS’ NFL programming creates value for every one of our key
constituents – our audience, advertisers, owned stations and
affiliates, as well as our pay-tv distribution partners. It is
must-have content that stands above the crowd in a fragmented
television universe,” said George Cheeks, President and Chief
Executive Officer of CBS Entertainment Group. “The NFL ON CBS has
been a vital part of our broadcasting business for decades and it
will be a powerful driver of our streaming success in the decade
ahead. Our brands share a great history and a very exciting future
together.”
“The NFL has been a cornerstone of CBS Sports programming for
more than 60 years. We are extremely pleased to extend our
long-standing partnership with the NFL for the next decade,” said
Sean McManus, Chairman, CBS Sports. “The NFL is the most valuable
content in all of media, and we are excited that the deal allows
for more Sunday afternoon games than ever before and we retain the
NFL’s most-watched time slot. This wide-ranging deal includes
significantly expanded rights, and we look forward to continued
growth and to maximizing the enormous value of the NFL across all
of our CBS Sports platforms.”
The landmark NFL/ViacomCBS agreement includes a wide array of
expanded rights, ensuring that as the media landscape evolves,
ViacomCBS has extensive rights to innovate its content creation and
distribution, reaching a variety of audiences across its various
networks, properties and platforms. The broad rights grant includes
expanded rights across CBS’ digital and social platforms, and the
ability to implement interactive features for consumers on
Paramount+ and via ViacomCBS’ distribution partners. The company
also has the capability to collaborate with the NFL to create
alternate game telecasts, similar to the highly acclaimed,
family-friendly Wild Card playoff game production on Nickelodeon
this past January. Additionally, CBS has the opportunity to partner
with the NFL for legalized sports betting applications.
ViacomCBS and the NFL have also agreed to long-term rights
extensions for CBS Sports HQ, Pluto TV and INSIDE THE NFL, which
will stream exclusively on Paramount+ beginning with the 2021
season.
CBS Sports first began televising NFL regular-season games in
1956, and this season marks its 62nd season. CBS Sports had
broadcast rights to the National Football Conference package from
1970 through 1993 and began televising the American Football
Conference package in 1998.
The NFL has a one-time right to opt out of this long-term
multiplatform rights agreement after the 2029 season.
VIAC-IR
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version on businesswire.com: https://www.businesswire.com/news/home/20210318005955/en/
Press Contacts: Justin Dini, ViacomCBS,
justin.dini@viacomcbs.com Chris Ender, CBS Entertainment Group,
cender@cbs.com Jen Sabatelle, CBS Sports, jsabatelle@cbs.com
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