BET Joins Forces with [tbh] In the Fight to Combat Hate for National Religious Freedom Day and Martin Luther King Day
2021年1月18日 - 11:00PM
ビジネスワイヤ(英語)
BET (a subsidiary of ViacomCBS Inc., NASDAQ: VIACA, VIAC), the
nation's leading provider of quality content for African American
audiences, and [tbh] Together Beat Hate, an organization focused on
creating replicable models for fighting antisemitism and other
forms of prejudice, racism and hate, are joining forces to shine a
light on heroes of the past and leaders of today who are using
their platforms to combat hate. The partnership will launch in
celebration of National Religious Freedom Day and Martin Luther
King Jr. Day.
Too often, racial, ethnic and religious groups are pitted
against one another in their respective quests for equality, both
in the United States and globally. Yet marginalized groups often
have more in common than not, and the respective missions of these
groups are best served when viewing the struggles of other groups
with empathy and compassion.
BET and [tbh] will celebrate leaders in various areas as the
country focuses on important moments in history and social
movements: National Religious Freedom Day and Martin Luther King
Jr. Day (January), Black History Month (February), Women’s History
Month (March), Sexual Assault Awareness Month (April), American
Jewish Heritage Month (May) and Pride Month (June).
“Antisemitism, racism, prejudice and all forms of bias are
objectively dangerous forces that exist as undercurrents of our
society, and we must all leverage our spheres of influence to
eradicate these forms of hate, wherever they appear,” said Scott
Mills, BET President. “Dr. Martin Luther King, Jr. has said
‘darkness cannot drive out darkness; only light can do that.’
Through our partnership with [tbh] we will shine a light on those
who serve as illuminating forces in the face of inequality,
creating a better, more equitable future for us all.”
“We are living during a time in which various forms of hatred
have once again become socially acceptable, and it is incumbent
upon all of us, no matter our race, religion or background, to
stand up against it,” said Robert Kraft, Chairman and CEO of the
Kraft Group and founder of the [tbh] movement. “I am grateful to
Shari Redstone and Scott Mills for their shared vision and
investment in this partnership. The BET brand and the movement of
[tbh] both seek to build bridges between communities while at the
same time celebrating our uniqueness. We believe in the power and
importance of leading with compassion to promote voices and
platforms that do not bow to hate, and we are excited to team with
BET in this important work.”
The campaign will kick off by recognizing two greats in American
history who dedicated their lives to fighting for religious freedom
and racial equality, Reverend Martin Luther King, Jr. and Rabbi
Joachim Prinz. Additionally, BET and [tbh] are encouraging social
media followers to honor the heroes in their lives who are fighting
against hate. Follow @BET and @togetherbeathate on Instagram and
use the hashtag #tbhBET to share a post about your hero throughout
January to be featured as a part of the campaign.
BET and [tbh] believe in the power of recognizing and honoring
our differences as well as our shared humanity. By listening to
individuals with different backgrounds, learning from diverse
perspectives, and educating one another with compassion, we can
build bridges and understanding across communities. We can together
beat hate.
About BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is
the nation's leading provider of quality entertainment, music, news
and public affairs television programming for the African-American
audience. The primary BET channel is in 125 million households and
can be seen in the United States, Canada, the Caribbean, the United
Kingdom, sub-Saharan Africa and France. BET is the dominant
African-American consumer brand with a diverse group of business
extensions including BET.com, a leading Internet destination for
Black entertainment, music, culture, and news; BET HER, a 24-hour
entertainment network targeting the African-American Woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET’s growing festival business; BET
Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET around
the globe.
About [tbh]
[tbh], or together beat hate, is an initiative of the
Foundation to Combat Antisemitism, an organization focused on
creating replicable models for fighting antisemitism and other
forms of prejudice, racism, and hate. The [tbh] movement believes
that the only effective, systematic way to overcome hatred,
prejudice, and bias is to build bridges between people and
communities through direct engagement and compassionate, impactful
education. This requires each of us to listen intentionally to
perspectives that differ from our own and create spaces for
uncomfortable conversations in the spirit of building connection
and understanding. [tbh] creates educational campaigns that
galvanize reflection, conversation, and action by young people of
all backgrounds in the fight against antisemitism, racism, and
other forms of hatred. When Jew hatred emerges it is a sign of the
fraying of democracy and demands from all of us a sense of shared
responsibility. All peoples of conscience must stand together to
beat hate. For more information, visit
www.togetherbeathate.org
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210118005066/en/
BET Mia Scott-Aime mia.scott@bet.net
[tbh] Rachel Fish Executive Director
media@togetherbeathate.org
ViacomCBS (NASDAQ:VIACA)
過去 株価チャート
から 6 2024 まで 7 2024
ViacomCBS (NASDAQ:VIACA)
過去 株価チャート
から 7 2023 まで 7 2024