New Brand Campaign Debuts With Tagline “Drop
In. It’s Free,” Highlighting Pluto TV’s Ease of Use, Zero Cost and
Unrestricted Access to Infinite Hours of Entertainment
Pluto TV Releases Most Significant Product
Upgrade in Years — “Project Venetia” Introduces New Features,
Interface Design and More
Pluto TV, the leading free streaming television service in the
U.S., is rolling out a series of key initiatives in an ongoing
effort to enhance user experience and increase brand awareness and
resonance amongst consumers.
Pluto TV today announced the launch of a new brand identity and
the company’s largest ever consumer marketing campaign,
highlighting Pluto TV’s ease of use and zero cost to consumers with
a new brand tagline: “Drop In. It’s Free.”
Paired with the new campaign is the release of Project Venetia,
Pluto TV’s most significant product upgrade in years, delivering
new features and design changes that further enhance the platform’s
ease of access to premium entertainment.
“Today marks another major step for Pluto TV in its mission to
entertain the planet. Project Venetia makes it even easier for
viewers to find and enjoy their favorite streaming TV programming,”
said Tom Ryan, CEO and Co-Founder of Pluto TV. “And with our new
brand campaign, we’re communicating the core value proposition of
Pluto TV and inviting everyone to visit a bold new world of
television. As our new tagline promises, you can drop in anytime
and start watching hundreds of channels on any device, all for
free.”
CAMPAIGN
The “Drop In” campaign, launched today, features a :30 second
commercial* that will blitz late-nite programming, an out-of-home
campaign in New York, Los Angeles, Atlanta, Dallas, Chicago,
Minneapolis, and Houston, connected TV and streaming audio
takeovers, digital and social activations, and in-theater
advertising. The campaign was developed in partnership with
LA-based advertising agency 72andSunny with media planning and
buying by Mediahub.
The parallel development of a new interface design and brand
campaign inspired a major evolution in the Pluto TV brand identity,
including a new logo, and motion-inspired design elements that
evoke the feeling of being transported to Pluto TV. The new
identity is rolling out across platform, on-air and marketing
touchpoints over the coming weeks, and was created in partnership
with DixonBaxi, a brand and design consultancy out of London,
U.K.
PROJECT VENETIA
Project Venetia is currently live on Apple, Vizio, and Roku
devices with staged releases across other devices, including
Android and Amazon Fire TV, and even more features rolling out over
the coming months. Features included in this release are:
New Linear UX
Viewers can now find what they love even
faster, choosing from categories like Movies, News, Entertainment,
Sports and more and skipping directly through Pluto TV’s 250+
channels directly to their preferred category.
Improved On-Demand UX
Viewers can jump directly to their favorite
VOD categories like binge-watch and rom coms, while the all-new
preview mode shows movie information and trailers before they click
play.
Channel Favoriting
Viewers can now favorite channels to keep
them at the top of their channel guide every time they watch Pluto
TV.
Watch List
Viewers can now save their top picks with a
simple click in order to come back any time to watch.
Watch Now Button
Even when watching a program live, viewers
are now able to save select titles for on-demand to view at a later
time. If the title is available on-demand, the “Watch Now” button
will pop up in the guide.
Pluto TV entertains over 22 million monthly viewers in the U.S.
alone, and offers over 250+ channels of live, linear, lean-back
programming and thousands of on-demand titles streaming on all
major mobile, web and connected TV devices. With a thriving
international footprint, Pluto TV is live in territories throughout
Europe, with Latin America launching at the end of March, and
additional rapid growth and expansion ahead.
For media assets, please visit here.
About Pluto TV
Pluto TV, a ViacomCBS Company, is the leading free streaming
television service in America, delivering 250+ live and original
channels and thousands of on-demand movies and television in
partnership with major TV networks, movie studios, publishers, and
digital media companies. With over 22 million monthly active users
in the US, Pluto TV has a global footprint that extends into
Europe, with Latin America launching in March 2020. Pluto TV is
available on all mobile, web and connected TV streaming devices and
millions of viewers tune in each month to watch premium news, TV
shows, movies, sports, lifestyle, and trending digital series.
Headquartered in Los Angeles, Pluto TV has offices in New York,
Silicon Valley, Chicago and Berlin.
* Commercial Credits - Creative Agency: 72andSunny, Production
Company: Good Oil, Director: Adam Stevens, Editing: Hecho Studios,
VFX: Digital Domain , Sound: Lime Studio, Music: Mean Machine
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200302005849/en/
Media Contacts
Jodi Lederman | Pluto TV Head of Global Communications
jodi@pluto.tv
Stephanie Booker | BECK MEDIA & MARKETING (770) 617-8162
Stephanie@beckmedia.com
ViacomCBS (NASDAQ:VIACA)
過去 株価チャート
から 6 2024 まで 7 2024
ViacomCBS (NASDAQ:VIACA)
過去 株価チャート
から 7 2023 まで 7 2024