At Launch, Key Impact Partners Include
NAACP, NAACP Legal Defense Fund, National Action
Network, Black Economic Alliance, Color of Change, Higher
Heights, Human Rights Campaign, National Coalition on
Black Civic Participation’s Black Youth Vote, and the Lawyers'
Committee for Civil Rights
The Action-Driven Campaign Is Set to
Educate, Engage, Empower and Increase Black Civic Participation in
2020
Grammy-Award Winning Rapper, Actor,
Entrepreneur Tip “T.I.” Harris Featured in Launch Campaign
Today, at META:2020, BET Networks announced
#ReclaimYourVote, a social change campaign in partnership
with the National Urban League and key national organizations
committed to harnessing Black collective power and increasing Black
participation in the 2020 Census and the 2020 Election.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200220005871/en/
(Photo: Business Wire)
The nationwide #ReclaimYourVote campaign will layout the
most significant issues, break down otherwise confusing processes,
and highlight specific ways where we can reclaim our collective
power by harnessing the power of media, entertainment, and
technology to drive civic engagement. #ReclaimYourVote will
leverage this opportunity through community activations, television
spots, compelling print, social and digital media platforms and
urge the Black community to be counted in the census and to take a
stand and vote.
“The 2020 Census and presidential election are pivotal moments
for our communities that will produce lasting effects for
generations to come, so we’re tackling the critical issues of
voting rights and voting suppression head on with
#ReclaimYourVote,” said Scott Mills, President, BET
Networks. “At BET, we take this mission very seriously because
we’re uniquely positioned to mobilize our partners across media,
entertainment and technology to drive civic engagement outcomes for
the black community like no other brand can.”
“Our nation’s pursuit of liberty, justice and economic
empowerment for all hinges largely on the right to determine who
will govern us and how. But the right of African Americans to
vote—our right to participate in the civic processes of this
nation— quite simply, is under attack,” National Urban League
President and CEO Marc H. Morial said, referring to findings
analyzed in the 2019 State of Black America® report. “Campaigns
such as #ReclaimYourVote are essential to harness our collective
power and protect our fundamental right to vote.”
The year-long non-partisan campaign was revealed during the
network’s day-long social impact conference ‘META: 2020’ in Los
Angeles. META is designed to explore how the most influential
people and platforms across these sectors can work together to
impact outcomes for the Black community, with a 2020 focus on
driving civic engagement ahead of 2020 elections. The convening
featured special guest speakers including Senator Kamala D. Harris,
Tip “T.I.” Harris, Angela Rye, Andrew Gillum, Elaine Welteroth,
actress Skai Jackson, and many leaders within the social activism
space including NAACP President Derrick Johnson, NAACP Legal
Defense Fund President Sherrilyn Ifill, Rashad Robinson, President
of Color of Change and many more.
The next phases of #ReclaimYourVote will focus on
rallying the community around the critical matters that directly
affect them with issues-based content and comprehensive
analysis.
“Right now, our participation doesn’t match our power. Our goal
with #ReclaimYourVote is to build on the long history of
work from our national and local organizations to mobilize our
community—especially our young voters and African men because their
power combined with the proven strength of black women is our true
superpower,” said Jeanine Liburd, Chief Social Impact and
Communications Officer, BET Networks. “We couldn’t be more excited
to launch this campaign with Tip ‘T.I.’ Harris, a perfect partner
who shares our commitment to amplifying our collective voices.”
Kicking off the campaign are a series of spots that will launch
starting Saturday, February 22, during the 51st NAACP Image Awards
airing LIVE at 8 PM ET/PT on BET. Watch and share the first spot in
the series at www.bet.com/reclaimyourvote.
Download the #ReclaimYourVoice spot featuring TIP “T.I.” here:
https://ql.mediasilo.com/#ql/5e4edd33e4b0b61f6b95812a/09f7b408-a8c7-4859-aa89-d7fe169198c8
Join the conversation on social media by logging on to BET’s
multiple social media platforms and using the hashtags:
#ReclaimYourVote and #BETVote and following us @BET,
@BETVote, and @BETNews.
For more information go to BET.com.
About META convened by BET
Networks.
META: Media, Entertainment & Technology Alliance, is BET’s
invitation-only social impact conference created to explore how the
most influential people and platforms across these sectors can work
together to impact outcomes for the African American community.
Given the importance of this year’s presidential election, the
February 2020 convening is focused exclusively on the importance of
galvanizing the Black vote on Election Day and beyond.
About BET Networks
BET Networks, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA,
VIAC), is the nation's leading provider of quality entertainment,
music, news and public affairs television programming for the
African American audience. The primary BET channel is in nearly 90
million households and can be seen in the United States, Canada,
the Caribbean, the United Kingdom, sub-Saharan Africa and France.
BET is the dominant African-American consumer brand with a diverse
group of business extensions including BET.com, a leading Internet
destination for Black entertainment, music, culture, and news; BET
HER, a 24-hour entertainment network targeting the African-American
Woman; BET Music Networks—BET Jams, BET Soul and BET Gospel; BET
Home Entertainment; BET Live, BET’s growing festival business; BET
Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET
Networks around the globe.
About The National Urban
League
The National Urban League is a historic civil rights
organization established in 1910 dedicated to the economic and
political empowerment of Black people residing in urban localities
and cities. The Urban League has stayed true to its original
mission over the years, providing pathways to home ownership,
economic literacy, jobs, educational and professional development
to about 2 million constituents each year. The National Urban
League conducts most of this work through its 90 Affiliate
entities, across 36 states and the District of Columbia.
VIAC-IR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200220005871/en/
For BET Networks: Luis Defrank Luis.Defrank@bet.net
For National Urban League: Teresa Candori
tcandori@nul.org
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