Cord Cutting is All Talk, Provided Consumers Can Find the Shows They Want
2015年9月11日 - 3:15PM
ビジネスワイヤ(英語)
New Rovi Survey Suggests Stronger Discovery
Strategies Can Help Providers Increase Content Consumption and
Boost Subscriber Satisfaction
Rovi Corporation (NASDAQ: ROVI), a global leader in
entertainment discovery, today released findings from a sponsored
survey of pay-TV and over-the-top (OTT) content subscribers in the
U.S., Europe, and Asia. The global study aimed to uncover trends in
viewer behavior related to discovery, search, and recommendations
for entertainment content and programming.
Above all, the survey revealed that despite widespread panic
among traditional pay-TV providers over subscribers cutting the
cord, only three percent of global viewers had actually done
so. However:
- 57 percent of all respondents
had given cord cutting either “a lot of” thought or “some”
thought
- At seven percent, the U.S. had
the highest number of actual cord cutters compared to the other
regions
- In Germany, France, China, and India
only two percent of respondents in each of those countries
were actual cord cutters
Moreover, instead of service fees, the survey found difficulty
of content discovery to be chief among viewers’ woes.
- Nearly 73 percent of all
respondents said they are “extremely” or “somewhat” frustrated when
they can’t locate enjoyable content
- On average, respondents spend 19
minutes per day searching for something to watch
- 33 percent said they frequently
find nothing to watch, along with seven percent who turn off
their TV or other device “every time” because they can’t find
anything to watch
Overwhelmingly, consumers are willing to pay for entertainment
programming, provided they can find it.
- 67 percent of all respondents
said they would be likely to extend their contract, upgrade their
service, or sign up with a provider if they offered better search
or recommendations
- 51 percent of all respondents
felt their content provider should focus on improving the customer
experience by making it easier and more effective to search for
shows
- 28 percent felt their content
provider should do a better job of giving helpful TV program and
movie recommendations
- 90 percent of respondents in
both China and India said they would likely sign up with a provider
that offered more effective search or recommendations
In keeping with their desire for easier content discovery,
viewers also revealed interest in natural language voice-based
entertainment queries.
- 54 percent of all respondents
said they would either “definitely” or “probably” spend an
additional $1.99 (€1.79) per month for access to a new innovative
voice command search feature
- In India and China, 78 and 70
percent of respondents, respectively, would pay for such a
feature
“The ultimate goal for service and content providers should be
to connect consumers to the entertainment programming that is most
relevant to them at any given moment across a range of devices,”
said Michael Hawkey, senior vice president and general manager of
discovery, Rovi. “Providers need to offer the same level of
advanced usability that consumers now expect from any other web,
mobile or social media service. Specifically, they stand to
potentially gain increased revenue and happier customers by
providing better search, recommendation, and voice-enabled
discovery features.”
The research findings were the result of an online survey of
4,000 pay-TV and OTT subscribers across seven countries worldwide
with 1,000 interviews completed in the U.S., and 500 interviews
completed each in the U.K., France, Germany, China, Japan, and
India1 .
Rovi released the findings of its global survey at IBC this week
and will showcase its comprehensive suite of entertainment
discovery and monetization solutions in Stand G01, Hall 14.
Learn more about Rovi and the company’s IBC show announcements at
http://www.rovicorp.com/ibc2015.
About Rovi CorporationRovi is leading the way to a more
personalized entertainment experience. The company’s pioneering
guides, metadata and recommendations continue to drive program
search and navigation on millions of devices across the globe. With
a new generation of cloud-based discovery capabilities and emerging
solutions for interactive advertising and audience analytics, Rovi
is enabling premier brands worldwide to increase their reach, drive
consumer satisfaction and create a better entertainment experience
across multiple screens. Rovi holds over 5,000 issued or pending
patents worldwide and is headquartered in Santa Clara, California.
Discover more about Rovi at Rovicorp.com.
Forward-Looking StatementsAll statements contained herein
that are not statements of historical fact, including statements
that use the words “will” or “is expected to,” or similar words
that describe Rovi Corporation’s or its management’s future plans,
objectives or goals, are “forward-looking statements” and are made
pursuant to the Safe-Harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors
that could cause the actual results of Rovi Corporation to be
materially different from the historical results and/or from any
future results or outcomes expressed or implied by such
forward-looking statements. Such factors are further addressed in
Rovi Corporation’s most recent report on Form 10-Q for the period
ended June 30, 2015, and such other documents as are filed with the
Securities and Exchange Commission from time to time (available at
www.sec.gov). Rovi Corporation assumes no obligation to update any
forward-looking statements in order to reflect events or
circumstances that may arise after the date of this release, except
as required by law.
1 About the Survey Methodology
• A total of 4,000 online surveys were completed spread across
seven countries worldwide – 1,000 interviews were completed in the
U.S. while 500 interviews were completed within each of the
following countries – U.K., Germany, France, China, Japan and
India.• Participants had to be a pay-TV subscriber, subscribe to
other TV or video content providers, or use online streaming
devices.• The total sample was weighted so each country represented
the same number of interviews. Additionally, the country samples
were stratified and the data was weighted slightly by regions, age,
gender, education, and income in order to reflect a proportional,
representative sample.• The U.S. survey has a margin of error of
+/-3 percentage points for the full sample. The other countries
have a margin of error of +/-4.4 percentage points for their full
samples. The margin of error is higher for subgroups within each
sample.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150910006887/en/
Rovi CorporationStacey Hurwitz,
617-710-9171Stacey.Hurwitz@rovicorp.com
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