Series to explore the passion, process, and
challenges fueling creator creativity and innovation
NEW
YORK and LOS
ANGELES, June 26, 2024 /PRNewswire/
-- Stagwell Marketing Cloud's (NASDAQ: STGW) PRophet, the
first integrated suite of AI-driven tools built for communicators
that span earned media, influencer engagement and brand monitoring
offerings, has forged a partnership with What's Trending, the
Emmy-nominated digital media brand, to produce creator-focused
content including a 'Creator Spotlight' series. The new partnership
begins with content coming out of VidCon 2024 which will facilitate
one-on-one conversations with top creators and equip brands with
innovative influencer marketing strategies.
The partnership comes at a pivotal moment as influencer
marketing emerges as a top priority for brands, with 92% of
brands increasing their influencer marketing budgets in 2024.
Now more than ever, brands must strategically align with creators
to boost awareness and generate results. The 'Creator Spotlight'
will go behind the scenes with visionary creators like Adam Rose, Gigi Gorgeous, and Golloria George,
uncovering their creative processes and the secrets behind
resonating with millions of followers.
"Our partners at What's Trending have their pulse on what
motivates and inspires content creators to share their stories with
audiences and brands," said Jason
Brandt, Chief Marketing Officer at PRophet. "By spotlighting
their creative processes and perspectives, we'll unlock invaluable
insights for brands looking to authentically connect with audiences
through the influencer marketing revolution."
The series will also examine key topics for marketers such as
strategies for driving genuine audience engagement, balancing
creativity with business goals, amplifying brand storytelling
through partnerships, and predictions on the future creator
landscape. The episodes will provide rare insights into the minds
of today's dynamic creators while offering valuable lessons for
brands aiming to break through the noise.
The episodes will be hosted by What's Trending founder and
renowned digital culture expert, Shira
Lazar. Recognized by Fast Company as one of the Most
Influential Women in Technology, Lazar has spent over two decades
at the forefront of internet trends, examining the intersection of
online passion, audience connections and brand partnerships.
"What's Trending was one of the first consumer news outlets to
editorially cover the creator community over a decade ago, and I'm
thrilled to return to our roots with 'Creator Spotlight,'" said
Lazar. "The creator economy has transformed how content is produced
and consumed. This series will pull back the curtain on iconic and
emerging creators, delving into their creative genius and
inspirations, giving brands a roadmap to forge deeper connections
through authentic creator partnerships."
'Creator Spotlight' episodes will be released monthly starting
July 23, 2024 across What's
Trending's TikTok, Instagram, X, YouTube and website, and can
be found on PRophet website, LinkedIn and
YouTube channels.
About PRophet
PRophet is an essential AI-driven
CommsTech suite that empowers modern communicators and marketers to
work smarter, uncover and engage with new audiences, and drive more
impactful PR and marketing communications campaigns. The
comprehensive suite combines three powerful solutions: PRophet Earn
uses a combination of AI, natural language processing and machine
learning to generate, analyze and test "mediable" content that
predicts earned media interest and sentiment. PRophet Influence
combines generative AI, data analytics, and monitoring technology
to create personalized influencer marketing programs, while PRophet
Monitor delivers customized media monitoring across a wide range of
channels, alerting teams to emerging trends, brand mentions, and
opportunities for real-time response. PRophet was founded in 2020
by PR and marketing industry thought leader and entrepreneur,
Aaron Kwittken. It is part of the
Stagwell Marketing Cloud, a suite of SaaS solutions that powers
research, communications, and media activation for in-house
marketers. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing
Cloud (SMC) is a marketing-focused, AI-enablement platform built
for the modern marketer. Born out of Stagwell's (NASDAQ: STGW)
network of award-winning marketing agencies, SMC's technology
empowers marketers to drive business impact by giving them
intuitive tools equipped with proprietary, actionable data. SMC's
portfolio of solutions powers strategic consumer research,
communications, and media activation for brands worldwide by
leveraging technology such as generative and predictive artificial
intelligence, shared augmented reality, and more. Get your head in
the cloud at www.stagwellmarketingcloud.com.
About What's Trending
Founded in 2011, What's Trending
is an Emmy nominated media company that produces live and original
programming that is distributed to over 5 million viewers across
platforms including mobile, social, and OTT networks as well as OOH
distribution through GSTV, Screenvision, ReachTV and Trooh,
reaching over 800 million unique viewers. The company's daily
content covers the latest news related to pop-culture,
entertainment and digital lifestyles, aligning with global brands
and innovative companies.
Contact:
Stephanie
Hernandez
v-stephanie.hernandez@prprophet.ai
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SOURCE Stagwell Inc.