Combination of Two Storied Agency Brands in
Europe Powers Stagwell's EMEA Creative Presence and Growth
Plans
LONDON, March 28, 2024 /PRNewswire/
-- Stagwell (NASDAQ: STGW)'s Forsman & Bodenfors, the
global creative collective, today announced it will integrate
Crispin Porter Bogusky's UK agency, CPB London, four months after
it opened a satellite office in London. CPB London CEO, Helen James, will lead the newly combined
entity, managing the team and reporting to Forsman & Bodenfors'
global CEO, Toby Southgate. The
London agency will now become a
major hub in the global Forsman & Bodenfors collective.
James commented, "It's incredibly exciting to be welcomed
into the Forsman & Bodenfors family, a brand we've long
respected and indeed felt akin to in Europe. We're looking forward to producing the
best of Swedish-inspired creativity, delivered through a
London lens - and alongside an
agency that continues to embrace CPB London's reputation for
provocative ideas."
Southgate commented, "Bringing Helen and her brilliant team
into the family now makes this the real thing. With this unity,
clients get scale, immediate impact, and a combined culture that's
unique to the market. We can do some incredible things together -
the stars have aligned."
The combination of the two agency teams now gives Forsman &
Bodenfors a scaled offering in a globally significant market, and
provides CPB London's clients access to a robust global network of
agency talent across key markets.
James will work alongside Johan Eghammer, F&B's Head of
Creative, who relocated to London
last Summer. Eghammer, a highly awarded creative at Forsman for
over two decades, was also previously executive creative director
at Crispin Porter Bogusky in Boulder,
Colorado.
CPB London has excelled in delivering consistently powerful work
for both local and international clients. Recognised in the last
two years for its award-winning work by The Burberry British
Diversity Awards, The Drum, the British Arrows and the Gerety
Awards, the agency also picked up Digiday's global 'Greater Good'
gong for its Mother's Day Cards by Misogynists work and was highly
commended Agency of the Year at the Campaign / PRWeek Purpose
Awards '23.
Founded in 1986, Forsman & Bodenfors has achieved global
recognition as one of the most awarded agencies in the world,
including winning 100+ Cannes Lions and being named in the Top 3
agencies of the decade. The agency is known for its flat structure,
radical approach to collaboration, and commitment to ideas that
transform business and shift culture. The agency has received
global acclaim for work including 'Epic Split' and the Live Test
Series for Volvo Trucks, 'E.V.A initiative' and multiple launches
and campaigns for Volvo Cars, 'Discover the Originals' for Visit
Sweden, 'Kami' for Down Syndrome International, 'Wow No Cow' for
Oatly, and 'Marriage Market Takeover' for SK-II. Forsman &
Bodenfors is also the only global creative agency to have achieved
gender pay equity as certified by Fair Pay Workplace.
"Bringing Forsman and CPB London together will further bolster
Stagwell's European footprint, enriching an already standout
creative offering for our clients," commented Stagwell EMEA CEO
James Townsend. "This unity
continues to build on the momentum of our strong European
expansion, just weeks after we launched a regional hub at the Blue
Fin Building in London and added
two other agencies to the Stagwell EMEA umbrella – What's Next
Partners and Sidekick."
About Forsman & Bodenfors:
Forsman & Bodenfors is a global creative collective
transforming our clients' businesses with ideas that change things.
We work with some of the world's most human brands including Volvo,
Mandarin Oriental, SK-II, Google, Goldman Sachs, Polestar,
Diageo, P&G, Crocs, LG, General Mills and H&M. Forsman
& Bodenfors is one of the most globally awarded agencies across
creativity and innovation, with key accolades including Cannes
Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers;
Fast Company: Most Innovative Companies; Digiday: Most
Collaborative Culture. Forsman and Bodenfors is also the
first and only global creative agency to receive both the global 3%
Certification, and global certification from Fair Pay Workplace. We
have people across eight offices in Gothenburg, Stockholm, London, Dublin, New
York, Singapore,
Shanghai and Toronto.
About Stagwell:
Stagwell is the challenger network built to transform marketing.
We deliver scaled creative performance for the world's most
ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 13,000+ specialists in 34+
countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
Contact:
Deborah Abraham:
Deborah.abraham@forsman.com
Trudi Harris:
tharris@cpbgroup.com
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