- Report of Foreign Issuer (6-K)

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 SECURITIES AND EXCHANGE COMMISSION
 WASHINGTON, D.C. 20549

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 FORM 6-K

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 REPORT OF FOREIGN ISSUER

 PURSUANT TO RULE 13a-16 OR 15d-16 OF
 THE SECURITIES EXCHANGE ACT OF 1934

 REPORT ON FORM 6-K DATED March 2, 2011

 Commission File Number: 000-51183

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 SHAMIR OPTICAL INDUSTRY LTD.
 (Translation of Registrant's Name Into English)

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 Kibbutz Shamir, Upper Galilee, 12135
 (Address of principal executive offices)

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 (Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F).

 Form 20-F [X] Form 40-F [_]

 (Indicate by check whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934).

 Yes [_] No [X]

 (If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b);82-_______)

This report on Form 6-K is hereby incorporated by reference into the
registration statements on Form S-8 filed by the Registrant with the Securities
and Exchange Commission on September 28, 2006 (File No. 333-137628), on
September 10, 2007 (File No. 333-137628) and on September 10, 2008 (File No.
333-153396).

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 SIGNATURES

 Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, hereunto duly authorized.

 Shamir Optical Industry Ltd.
 (Registrant)

Date: March 2, 2011
 By: /s/ David Bar-Yosef
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 David Bar-Yosef, Advocate
 General Counsel





Investor Relations Contacts:
Roni Gavrielov Jeffrey Goldberger/Marybeth Csaby
KM / KCSA Investor Relations KCSA Strategic Communications
+972-3-516-7620 212-896-1249/212-896-1236
roni@km-ir.co.il jgoldberger@kcsa.com / mcsaby@kcsa.com


 Shamir Optical Industry Ltd. to Host
 Fourth Quarter and Year-End 2010 Earnings Conference Call

 KIBBUTZ SHAMIR, ISRAEL, MARCH 2, 2011 - Shamir Optical Industry Ltd.
(NASDAQ: SHMR) expects to issue its fourth quarter and year-end 2010 earnings
press release on Thursday, March 10, 2011, and has scheduled a conference call
to discuss those results at 11:00 A.M. ET that morning.

 The conference call will be broadcast live as a listen-only webcast. To
listen live, please go to www.kcsa.com approximately five minutes before the
conference call is scheduled to begin. You will need to register, and may need
to download and install the required audio software. The webcast will be
archived for 30 days following the call.

ABOUT SHAMIR

 Shamir is a leading provider of innovative products and technology to the
spectacle lens market. Utilizing its proprietary technology, the company
develops, designs, manufactures, and markets progressive lenses to sell to the
ophthalmic market. In addition, Shamir utilizes its technology to provide design
services to optical lens manufacturers under service and royalty agreements.
Progressive lenses are used to treat presbyopia, a vision condition where the
eye loses its ability to focus on close objects. Progressive lenses combine
several optical strengths into a single lens to provide a gradual and seamless
transition from near to intermediate, to distant vision. Shamir differentiates
its products from its competitors' primarily through lens design. Shamir's
leading lenses are marketed under a variety of trade names, including Shamir
Genesis(TM), Shamir Piccolo(TM), Shamir Office(TM), and Shamir Autograph(TM).
Shamir believes that it has one of the world's preeminent research and
development teams for progressive lenses, molds, and complementary technologies
and tools. Shamir developed software dedicated to the design of progressive
lenses. This software is based on Shamir's proprietary mathematical algorithms
that optimize designs of progressive lenses for a variety of activities and
environments. Shamir also has created software tools specifically designed for
research and development and production requirements, including Eye Point
Technology software, which simulates human vision.