- The airline will distribute both EDIFACT and NDC content
through the Sabre global distribution system (GDS)
- Sabre and LATAM are already working on the integration of
the carrier's NDC content in the Sabre GDS. Implementation is
planned for the first half of 2024
SOUTHLAKE, Texas, Oct. 5, 2023
/PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading
software and technology provider powering the global travel
industry, and LATAM Airlines Group, Latin
America's largest airline, today announced an
enhanced distribution agreement that provides Sabre-connected
agencies with long-term access to LATAM's traditional and NDC
content through the Sabre GDS. Sabre is the first GDS to reach this
type of agreement with LATAM.
LATAM and Sabre are actively working on the launch of the
airline's NDC offers in the Sabre travel marketplace. The two
companies are currently working together on the integration of
NDC by LATAM content in the Sabre GDS, which is planned to
be implemented in the first half of 2024 and a specific go-live
date will be shared at a later time. Once LATAM's NDC connection to
Sabre is live, it will enable hundreds of thousands of
Sabre-connected agencies and travel buyers to have even richer
access to the carrier's broad range of products and offers, as
travel agents will be able to shop, book, and manage LATAM's NDC
and EDIFACT offers through Sabre's Offer and Order APIs, the
point-of-sale tool, Sabre Red 360, and the corporate booking
solution, GetThere.
"We are very pleased to have reached an agreement with Sabre GDS
to expand our long-standing distribution partnership to not only
cover EDIFACT but also NDC by LATAM content once the
technical connectivity has been implemented," said Andreas Schek, vice president, Sales and
Branding, LATAM Airlines Group. "LATAM is continuously broadening
the distribution options available to the travel agency community.
This deal deepens our relationship with Sabre and provides
additional options to travel agents for accessing our NDC by
LATAM content."
The long-term partnership ensures worldwide distribution through
the Sabre global distribution system. Travel agents connected to
the Sabre GDS will be able to efficiently shop and compare
increasingly sophisticated offers, while helping travelers to
benefit from an enhanced experience with more choice and
transparency.
Sabre powers a constantly expanding marketplace of travel
content. Through its network of agencies and corporations
worldwide, Sabre enables airlines to market their fares and offers
in a highly efficient way.
"This new agreement with LATAM is another proof point of our
commitment to powering travel retailing in Latin America, while meeting the unique needs
of our airline customers and our travel buyer partners," said
Chris Wilding, senior vice
president, sales strategy, Sabre Travel Solutions. "Our
long-standing partnership of over 20 years is a testament of both
LATAM and Sabre's focus on innovation and our continuous efforts to
help elevate the booking experience while advancing the adoption of
offer-and-order-based travel retailing."
Once activated, LATAM will be joining 15 other airlines that
already have their NDC content available in 150+ markets through
Sabre.
In 2018, LATAM Airlines Group implemented Sabre technology to
unify two separate reservations systems into one across their
combined carriers, now fully powered by Sabre's SabreSonic
passenger services system (PSS).
LATAM Airlines is the largest carrier in Latin America, with presence in five domestic
markets in the region: Brazil,
Chile, Colombia, Ecuador and Peru, in addition to international operations
in Latin America and from the
region to Europe, Australasia,
the United States and the
Caribbean.
About Sabre Corporation
Sabre Corporation is a leading
software and technology company that powers the global travel
industry, serving a wide range of travel companies including
airlines, hoteliers, travel agencies and other suppliers. The
company provides retailing, distribution and fulfilment solutions
that help its customers operate more efficiently, drive revenue and
offer personalized traveler experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Sabre's technology platform manages more than
$260B worth of global travel spend
annually. Headquartered in Southlake,
Texas, USA, Sabre serves customers in more than 160
countries around the world. For more information visit
www.sabre.com.
About LATAM Airlines Group S.A.
LATAM is Latin America's leading airline group, with
presence in five domestic markets in South America: Brazil, Chile, Colombia, Ecuador and Peru, along with international operations
within Latin America and to
Europe, US and the Caribbean. The group operates a fleet
including Boeing 767, B767F, B777, B787, Airbus A319, A320, A320neo
and A321 aircraft, the most modern models of their kind. LATAM is
recognized for its sustainable practices, based on three criteria:
economics, social and environmental. In 2021, following the S&P
Corporate Sustainability Assessment, LATAM was recognized as the
most sustainable airline in the region and fourth worldwide, as
well as being included in the 2022 Sustainability Yearbook in the
Bronze category. Likewise, the group was part of the Dow Jones
Sustainability Index for six consecutive years, being cataloged as
one of the most sustainable in the world. The shares of LATAM
Airlines Group are traded on the Santiago Stock Exchange. Due to
its Chapter 11 filing, the ADR program is no longer listed on the
NYSE and LATAM's ADRs are traded in the OTC (over-the-counter)
markets. For further information, visit www.latam.com. For
financial information: www.latamairlinesgroup.net.
SABR-F
Media Contacts:
Kristin
Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Brian
Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation