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ENHANCED (NYSE: ENHA) SURPASSES $32 MILLION IN SPONSORSHIP DEAL VALUE FOR INAUGURAL ENHANCED GAMESMay 26, 2026 10:07 AM
PR Newswire (US) Seven Months Remain in 2026 to Pursue Additional Commercial PartnershipsNamed Partners Include ZOOP, Rumble (NASDAQ: RUM), Rezolve AI (NASDAQ: RZLV), Roku (NASDAQ: ROKU), Caliwater, Betr, Frame Fitness, Public, and othersNEW YORK, May 26, 2026 /PRNewswire/ -- Enhanced (NYSE: ENHA), the elite sports competition and performance products company, today announced that the inaugural Enhanced Games held Sunday May 24th from Las Vegas secured more than $32 million in aggregate sponsorship deal value across its commercial partner ecosystem. Sponsorship deal value was secured ahead of the inaugural Games. The company has more than seven months remaining in the year to pursue additional sponsorships, renew and expand existing relationships, and build toward the second Enhanced Games. The Company's full year 2026 sports revenue guidance is $31 million. "We reset what this category is capable of," said Maximilian Martin, CEO Enhanced. "The market has spoken and what our sponsors recognized is that the Enhanced Games is not a niche experiment. Rather a new accessible category of live sport with genuine reach, an engaged audience, and a brand identity unlike anything else in the market. The $32 million we secured with our first event is not a ceiling. It is a starting point."Reach, Cultural Relevance, and the Power of First-Mover AssociationEnhanced attributes the commercial performance to four interconnected drivers - each reflecting not just the quality of the assets on offer, but the deeper strategic calculus that brought marquee brands to the table. This includes a genuinely compelling and differentiated idea. The Enhanced Games is the only sports property built around scientific transparency, medically supervised performance enhancement, and elite athletic competition. With no comparable property anywhere in the market, brands did not simply buy an advertising placement. They bought category ownership in a first-of-its-kind global sports franchise at the moment when the category is being defined.The inaugural Games provided reach at scale for its partners. Streamed free on the Roku Sports Channel to over 100 million homes across the United States, Canada, and Mexico - a distribution footprint that rivals established sports franchises. Combined with global digital distribution through ZOOP, Rumble, YouTube, X, and many other platforms, commercial partners gained access to a uniquely broad, young, and highly engaged audience that is difficult to reach through conventional sports inventory. The property's organic pull was equally striking with more than 181 independent creators and some of the most prominent streamers in the world choosing to cover the Enhanced Games, generating very impressive viewership across the weekend that the company will report in greater detail later this week.The Enhanced Games sit at the intersection of the most powerful cultural forces of this moment: individual performance, scientific optimism, personal freedom, and the rejection of outdated institutional constraints. Sponsors understood that joining this property is not simply a media buy - it is a cultural statement. In an era where brands compete fiercely for authentic association with movements that resonate with their audiences, the Enhanced Games offers something genuinely rare: a property that generates the kind of earned attention and cultural conversation that no conventional media spend can manufacture. Partners also recognized the long-term brand equity that comes from being among the founding commercial sponsors of a category-defining sports franchise - an association that appreciates in value as the property grows, and that cannot be replicated by later entrants.Every partner that joined the Enhanced Games did so with the understanding that year one is the foundation on which the company can now build upon. The commercial momentum generated by the inaugural event, the scientific data produced through the company's IRB-approved clinical trial, and the athlete participation pipeline already being built for future events all reinforce a long-term value proposition that sponsors found compelling. They are not buying a one-time placement. They are buying into a franchise at the ground floor.A Commercial Ecosystem Built Across Media, Technology, and Consumer BrandsThe Company's inaugural sponsorship portfolio reflects strategic diversification across multiple industries, with each partner bringing distinct value to the Enhanced platform:ZOOP - Named Founding Partner and Official Creator Platform of the inaugural Enhanced Games in a $10 million partnership agreement. ZOOP delivered immersive coverage from the purpose-built competition arena at Resorts World Las Vegas and co-created athlete content throughout the Games' training camp in the United Arab Emirates, distributing across its global platform and athlete social channels.Rumble (NASDAQ: RUM) – Named Premier Partner and Official Distribution Channel of the Enhanced Games. Financial terms are subject to required regulatory filings and have not been separately disclosed. Rumble streamed the Games live and holds content distribution rights for future Enhanced-produced events. The partnership also encompasses marketing of the company's Live Enhanced consumer platform through Rumble's advertising marketplace.Rezolve AI (NASDAQ: RZLV) – Named in a multi-million-dollar strategic partnership to architect the AI-native backbone of Live Enhanced, the Company's direct-to-consumer digital telehealth platform. Rezolve AI is building deep personalization into the Live Enhanced platform, and served as an event sponsor.Roku (NASDAQ: ROKU) – Named the Official North American Streaming Home of the Enhanced Games, delivering the event free to over 100 million households on the Roku Sports Channel across the U.S., Canada, and Mexico.Caliwater – Named Official Hydration Partner and Official Cactus Water of the Enhanced Games, providing products at the inaugural Enhanced Games and related events, with branding featured throughout the competition complex.Frame Fitness – Named Official Sponsor and naming rights partner of the on-site Athlete Recovery Zone at the inaugural Enhanced Games. Frame Fitness, produces premium at-home Pilates reformers with on-demand fitness content.Public – Named official brokerage and investment partner of the Enhanced Games, with a partnership encompassing co-branded content, broadcast integrations, and in-app editorial placements through The Rundown, Public's editorial platform.Additional Partners – The Company has entered into commercial agreements with additional partners across health, wellness, and lifestyle categories, including Betr, Strive Pharmacy, Brothers Bond, and others. Additional partner announcements are forthcoming as contractual and regulatory timelines permit.Post-2026 Games Commercial Opportunities AheadWith the inaugural Enhanced Games concluded, Enhanced enters the second half of 2026 from a position of demonstrated commercial strength. More than seven months remain in the year to pursue additional sponsorship agreements, renew and expand existing relationships, and build the commercial foundation for future Enhanced Games events. The company is currently in active discussions with prospective partners across a range of categories including health technology, performance nutrition, apparel, and financial services."Our first event delivered proof points across every dimension a sponsor cares about: reach, engagement, cultural resonance, authenticity and a story no other property can tell," said Martin. "We are now in conversations with brands who watched the inaugural Games and want to be part of what comes next. The pipeline is strong, and we believe the second Enhanced Games will attract a deeper and broader commercial base than the first. Every metric we generated in year one is a sales tool for year two."The Company intends to provide further detail on its commercial strategy and partnership pipeline in connection with future investor communications. Certain commercial agreements remain subject to required regulatory filings and the Company will make such filings as required by applicable law.About Enhanced Group, Inc. Enhanced (NYSE: ENHA) is an elite sports competition and performance products company committed to giving athletes and people alike access to products that optimize their health, performance and recovery. The Live Enhanced platform provides consumers access to products, and protocols that optimize health, longevity and vitality. As a premium brand, Enhanced aims to revolutionize and lead the Performance Medicine category. For more information about mission of Enhanced please visit www.enhanced.comAbout The Enhanced GamesThe Enhanced Games will champion scienti?c innovation and integrity in elite sporting competition. Enhanced believes in an objective, evidence-based approach to competition, one that celebrates athletic excellence and unlocks athletes' full potential. The Enhanced Games is not only creating a sporting event that is thrilling for spectators but also a beacon for scienti?c transparency and athlete welfare. By putting athletes ?rst, it gives them the opportunity to reach their full potential and be compensated accordingly, all while ensuring their safety through rigorous medical supervision and scienti?c oversight. The inaugural Enhanced Games were held on May 24, 2026 in a purpose-built competition complex at Resorts World Las Vegas.Forward-Looking StatementsThis press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words such as "anticipate," "believe," "expect," "estimate," "intend," "plan," "strategy," "future," "opportunity," "will," "may," "could," "should," and similar expressions. Forward-looking statements in this press release include, but are not limited to, statements regarding: the aggregate sponsorship deal value secured for the inaugural Enhanced Games and the components thereof; the expected timing and amount of revenue recognition under U.S. GAAP; the Company's previously disclosed full-year 2026 sports segment revenue guidance; the Company's commercial strategy; ongoing and prospective partnership discussions and the expected scale and composition of the sponsorship roster for future Enhanced Games events; final viewership and audience metrics for the inaugural Enhanced Games; and the Company's plans for future Enhanced Games events.Sponsorship deal value is not a measure of revenue under U.S. GAAP and should not be interpreted as such. Revenue recognized in any period may differ materially from the aggregate stated value of executed commercial agreements due to performance obligations, payment terms, non-cash consideration (including common stock and cashless media trade consideration), contingencies, and other factors. Sponsorship deal value does not reflect estimates of future revenue, free cash flow, or other financial performance, and should not be used as the basis for any such estimate.These forward-looking statements are based on management's current expectations and assumptions and are subject to known and unknown risks, uncertainties, and other factors that could cause actual results, performance, or achievements to differ materially from those expressed or implied. Factors that could cause actual results to differ materially include, but are not limited to, those risks and uncertainties described in the Company's filings with the U.S. Securities and Exchange Commission, including the "Risk Factors" section of the Company's Registration Statement on Form S-4 (as amended) and any subsequent filings, copies of which are available on the SEC's website at www.sec.gov and on the Company's investor relations website.Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this press release. The Company undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except as required by applicable law.Investor Contact
Asia Gilbert
Head of Investor Relations
investors@enhanced.comMedia Contacts
Chris Jones, Chief Communications Officer
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ENHANCED NAMES RUMBLE PREMIER PARTNER AND OFFICIAL DISTRIBUTION CHANNEL OF THE ENHANCED GAMES IN CONTENT AGREEMENTMay 15, 2026 8:00 AM
PR Newswire (US) Partnership to Extend Beyond the Games to Include New Content Development & Distribution on the Rumble Video Sharing Platform NEW YORK, May 15, 2026 /PRNewswire/ -- Enhanced, (NYSE: ENHA) the elite sports competition and consumer products company, today announced a content and distribution partnership with Rumble (NASDAQ: RUM) the Freedom-First Technology Platform. Under the terms of the agreement, Rumble becomes an official distribution partner of the inaugural Enhanced Games, which will be broadcast live from a purpose-built arena in Las Vegas on Sunday, May 24th. Rumble will begin streaming opening events at 6:30pm EST/3:30pm PST) on Rumble.com. In addition to the Games distribution, the agreement provides Rumble with content distribution rights for future Enhanced produced events. "The Enhanced Games represent one of sports newest and most talked about properties that is accessible to emerging brands and progressive media platforms in ways other professional sports properties are not," said Maximilian Martin, CEO of Enhanced. "We're excited to work with Rumble. This partnership is a proof-point that our model is resonating with sports fans but more importantly attracting meaningful partnership opportunities and revenue for the company.""Rumble was built on a vision to provide a platform for cutting-edge content and entrepreneurial voices," said Chris Pavlovski, Founder and CEO of Rumble. "Alternative sports, such as the Enhanced Games, are perfect partners for Rumble's freedom-first vision. Our audience of more than 50 million users is prime for this bold new vision of sports that is authentic, unfiltered, and high-stakes."Leveraging Rumble's Audience to Build Awareness for Live Enhanced Consumer Platform
Enhanced is building a multi-platform distribution strategy designed to bring the Games to a wide range of audiences while also driving awareness, that performance enhancements can be safely utilized under the right medical and clinical supervision. Through its Live Enhanced platform, the company provides consumers access to safe and supervised enhancement products, ranging from supplements to prescription protocols and peptides. To propel awareness of the Live Enhanced platform, the company has entered into the agreement with Rumble to market the platform and grow its consumer base leveraging the Rumble Advertising Center (RAC), an in-house advertising marketplace. Following a strategic audience analysis of Rumble, Enhanced believes in its ability to lower customer acquisition cost (CAC) and improve other metrics such as average order value (AOV) and subscription duration using a very targeted and differentiated marketing strategy on the Rumble platform.Watch the Enhanced Games live on Rumble Sunday, May 24th at 6:30pm EST/3:30pm PST at www.rumble.comAbout RumbleRumble is a Freedom-First technology platform with a mission to protect a free and open internet. The platform spans cloud, AI, and digital media, including its namesake video service, and is built on a foundation of customer independence and free speech.About Enhanced Group, Inc.Enhanced Group, Inc. (NYSE: ENHA) is an elite sports competition and performance products company committed to giving athletes and people alike access to products that optimize their health, performance and recovery. The Live Enhanced platform provides consumers access to products, and protocols that optimize health, longevity and vitality. As a premium brand, Enhanced aims to revolutionize and lead the Performance Medicine category. For more information about mission of Enhanced please visit www.enhanced.comAbout The Enhanced Games
The Enhanced Games will champion scientific innovation and integrity in elite sporting competition. Enhanced believes in an objective, evidence-based approach to competition, one that celebrates athletic excellence and unlocks athletes' full potential. The Enhanced Games is not only creating a sporting event that is thrilling for spectators but also a beacon for scientific transparency and athlete welfare. By putting athletes first, it gives them the opportunity to reach their full potential and be compensated accordingly, all while ensuring their safety through rigorous medical supervision and scientific oversight. The inaugural Enhanced Games will take place on May 24, 2026 and will be held at a purpose-built competition complex at Resorts World Las Vegas. The Games will offer unprecedented financial incentives to athletes.Forward-Looking Statements
This communication only speaks at the date hereof and may contain, and related discussions contain, "forward-looking statements" within the meaning of U.S. federal securities laws. These statements include descriptions regarding the intent, belief, estimates, assumptions or current expectations of Enhanced or its officers with respect to the consolidated results of operations and financial condition, future events and plans of Enhanced. These forward-looking statements may be identified by a reference to a future period or using forward-looking terminology. Forward-looking statements are typically identified by words such as "expect", "believe", "foresee", "anticipate", "intend", "estimate", "goal", "strategy", "plan", "target" and "project" or conditional verbs such as "will", "may", "should", "could", or "would" or the negative of these terms, although not all forward-looking statements contain these words. Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Forward-looking statements are not historical facts, and are based upon management's current expectations, beliefs, estimates and projections, and various assumptions, many of which are inherently uncertain and beyond Enhanced's control. Such expectations, beliefs, estimates and projections are expressed in good faith, and management believes there is a reasonable basis for them. However, there can be no assurance that management's expectations, beliefs, estimates and projections will be achieved, and actual results may differ materially from what is expressed in or indicated by the forward-looking statements. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by an investor as, a guarantee, an assurance, a prediction, or a definitive statement of fact or probability. Important factors that could cause actual results to differ materially from those suggested by the forward-looking statements include, but are not limited to: the outcome of any legal proceedings that may be brought against Enhanced following the announcement of the consummation of the transactions described herein; the inability to complete the transactions described herein; the failure to obtain required regulatory or shareholder approvals; the valuation of Enhanced in connection with the business combination, which was determined through negotiations among affiliated parties and may not represent a market-based valuation; Enhanced's unproven business model, limited operating history, and minimal revenue to date; the success of the inaugural 2026 Enhanced Games and subsequent events; audience, sponsor and media demand for performance-enhanced competition and related products; the availability of financing and proceeds from the private placement financing described herein; public, medical, regulatory, and ethical scrutiny of performance-enhancement substances and telehealth practices; the evolution of applicable sports, health, and data-privacy regulations; competition from established sports organizations and entertainment providers; insurance coverage limitations and increased operating costs; dependence on key management and medical personnel; exposure to litigation, antitrust or regulatory actions; risks related to market volatility, redemptions and the consummation of the business combination; Enhanced's ability to develop and, expand its information technology and financial infrastructure; Enhanced's intellectual property position, including the ability to maintain and protect intellectual property; the need to hire additional personnel and ability to attract and retain such personnel; the ability to recruit and retain athletes, coaches and partners; its ability to obtain additional capital and establish, grow and maintain cash flow or obtain additional and adequate financing; the effects of any future indebtedness on Enhanced's liquidity and its ability to operate the business; its expectations concerning relationships with third parties and partners; the impact of laws and regulations and its ability to comply with such laws and regulations including laws and regulations relating to consumer protection, advertising, tax, data privacy, and anti-corruption; any changes in certain rules and practices of U.S. and Non-U.S. entities, including U.S.A. Swimming, U.S.A. Track & Field, U.S.A Weightlifting, World Anti-Doping Agency, World Aquatics, World Athletics, the International Weightlifting Federation and other sport governing bodies; its expectations regarding the period during which Enhanced will qualify as an emerging growth company under the JOBS Act; the increased expenses associated with being a public company; and Enhanced's anticipated use of its existing resources and proceeds from the transactions described herein. There may be other risks not presently known to us or that we presently believe are not material that could also cause actual results to differ materially. Analysis and opinions contained in this communication may be based on assumptions that, if altered, can change the analysis or opinions expressed. In light of the significant uncertainties inherent in the forward-looking statements included in this communication, the inclusion of such forward-looking statements should not be regarded as a representation by us or any other person that the objectives and plans set forth in this communication will be achieved, and you are cautioned not to place substantial weight or undue reliance on these forward-looking statements. These forward-looking statements speak only as of the date they are made and Enhanced disclaims any obligation, except as required by law, to update or revise forward-looking statements, whether as a result of new information, future events or otherwise.References throughout this communication to websites and reports are provided for convenience only, and the content on the referenced websites or in the referenced reports is not incorporated by reference into this communication. Enhanced assumes no liability for any third-party content contained on the referenced websites or in the referenced reports.Investor Contact
Asia Gilbert
Head of Investor Relations
investors@enhanced.com Media Contact
Chris Jones
Chief Communications Officer, Enhanced Games
media@enhanced.com View original content to download multimedia:https://www.prnewswire.com/news-releases/enhanced-names-rumble-premier-partner-and-official-distribution-channel-of-the-enhanced-games-in-content-agreement-302773254.htmlSOURCE Enhanced Original: ENHANCED NAMES RUMBLE PREMIER PARTNER AND OFFICIAL DISTRIBUTION CHANNEL OF THE ENHANCED GAMES IN CONTENT AGREEMENT