Roku's international expansion brings The Roku
Channel to Mexico, offering Roku users free shows, movies, fan
favorites, Hollywood hits, Roku Originals, and more
Today, Roku® (NASDAQ: ROKU), the #1 TV streaming platform in
the United States, Canada, and Mexico by hours streamed1,
announced the arrival of The Roku Channel in Mexico. The
Roku Channel is a free streaming channel available on Roku devices
that offers users access to thousands of movies and TV episodes,
including exclusive access to more than 30 Roku Originals,
starting on October 13.
“Launching The Roku Channel in Mexico represents a pivotal
moment for our business as we continue to expand internationally
and offer streamers free access to great entertainment and news
content,” said Rob Holmes, Vice President, Programming at
Roku. “In the US, The Roku Channel is a top 5 channel on the
Roku platform, by both reach and streaming hour engagement and we
are excited for the opportunity to build this viewership in Mexico.
We provide the scale for content providers and brands to reach
these critical streaming-first audiences.”
The Roku Channel is available to owners of a Roku
streaming player or Roku TV™ model without the need for a login or
subscription. The entertainment selection includes something for
everyone: “Los Pitufos en la aldea perdida,” “Blade Runner 2049,”
“El Sorprendente Hombre Araña 2,” “Psicópata Americano,” “Draft
Day,” “El Patriota” “El lado luminoso de la vida,” “Lluvia de
hamburguesas 2,” “Hombres de negro II,” “Whip It,” and many
others.
The content selection comes from existing global partners like
Sony, Lionsgate, and renowned local partners such as Telefórmula,
among others, with more titles being added over time. By offering
content from existing channel publishers, The Roku Channel helps
them to drive additional viewers on the Roku platform.
“Free entertainment is one of the most searched-for categories
on our platform, so we are pleased to meet that demand with the
launch of The Roku Channel in Mexico,” said Mirjam Laux, Vice
President of International Advertising and Content. “The Roku
Channel expands our entertainment offering for our users and
increases the value they get from the Roku platform. Brands will
also be able to reach engaged consumers through ad-supported
content.”
Roku Originals: bold and fresh entertainment The Roku
Channel is the exclusive home of Roku Originals. From award-winning
scripted entertainment and engaging documentaries to new breakout
unscripted series, Roku Originals give viewers free access to bold,
fresh entertainment from the biggest names in Hollywood. At launch,
Roku users in Mexico will be able to enjoy Roku Originals such as
“Operación Marea Negra,” “Natural Born Narco” and “Mamas.”
In a few weeks, the highly anticipated Roku Original, “WEIRD:
The Al Yankovic Story” arrives on The Roku Channel. Debuting on the
channel on November 4, “WEIRD: The Al Yankovic Story” stars Daniel
Radcliffe and a stellar cast including Evan Rachel Wood, Rainn
Wilson, and more, and is directed by Eric Appel.
Live TV channel offering In addition to on-demand
programming, The Roku Channel also offers a great live TV
experience, featuring 25+ live TV channels at launch. The launch
lineup includes channels such as Telefórmula, Canela TV,
Novelisima, and Runtime Espanol. To make it easier to find content
they want to watch, consumers can browse the channel collection
through The Roku Channel's Live TV Guide.
Opportunity for publishers and advertisers The Roku
Channel provides publishers and advertisers the opportunity to
reach audiences at scale on the Roku platform. Advertisers are
leveraging the Roku platform to help their customers discover
movies and shows and create experiences streamers want to watch on
the biggest screen in the home.
Product offering in Mexico Roku streaming players, like
the Roku Express, are available starting from as little as 899 MXN.
Roku also works with TV brands such as Hisense, TCL, ATVIO, HKPRO,
InFocus, JVC, Philips, Sanyo, Sharp, Aiwa, Daewoo, and Sansui who
offer Roku TV models in sizes ranging from 32” to 65” in HD, 4K and
8K UHD.
Starting October 13, consumers will be able
to access The Roku Channel and stream great entertainment for
free.
Visit Roku.com for more information
about The Roku Channel, Roku streaming players, and Roku TV
models.
About Roku, Inc. Roku pioneered streaming to the TV. We
connect users to the streaming content they love, enable content
publishers to build and monetize large audiences, and provide
advertisers with unique capabilities to engage consumers. Roku
streaming players and TV-related audio devices are available in the
U.S. and select countries through direct retail sales and licensing
arrangements with service operators. Roku TV™ models are available
in the U.S. and select countries through licensing arrangements
with TV OEM brands. Roku is headquartered in San Jose, Calif.
U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and information currently
available to us on the date of this press release. Forward-looking
statements may involve known and unknown risks, uncertainties, and
other factors that may cause our actual results, performance, or
achievements to be materially different from those expressed or
implied by the forward-looking statements. These statements include
but are not limited to the benefits, features, timing, and
availability of Roku TV models and Roku TV partnerships; the
features, benefits, growth, and reach of the Roku platform; and the
content, benefits, features, timing, and availability of Roku
Originals and other offerings on The Roku Channel, including
“WEIRD: The Al Yankovic Story,” and the features, benefits, growth
and reach of The Roku Channel and the Roku platform. Except as
required by law, we assume no obligation to update these
forward-looking statements publicly or to update the reasons actual
results could differ materially from those anticipated in the
forward-looking statements, even if new information becomes
available in the future. Important factors that could cause our
actual results to differ materially are detailed from time to time
in the reports Roku, Inc. files with the Securities and Exchange
Commission, including our Annual Report on Form 10-K for the year
ended December 31, 2021, and our Quarterly Report on Form 10-K for
the quarter ended June 30, 2022. Copies of reports filed with the
SEC are posted on Roku’s website and are available from Roku
without charge.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and other countries.
____________________ 1 Research conducted by Hypothesis Group,
October 2021
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version on businesswire.com: https://www.businesswire.com/news/home/20221013005200/en/
Press contacts Danahe Monroy PR Manager Roku
Mexico dmonroy@roku.com Nina Mansur Sr. PR Manager LATAM
nmansur@roku.com
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