New three-part docuseries, “The Lesbian Bar
Project” will spotlight remaining Lesbian bars in the United
States
Episodes available for free on The Roku Channel
in October 2022
Roku, Inc. (Nasdaq: ROKU) today announces that the Roku Brand
Studio and Mast-Jägermeister US will create a new limited streaming
series, "The Lesbian Bar Project,” directed by Erica Rose and Elina
Street, and hosted by Lea DeLaria (“Orange is the New Black”) who
also serves as Executive Producer along with The Katz Company. The
series will spotlight Lesbian bars and the colorful communities
that they serve across the United States. The three-episode
docuseries is slated to launch in October 2022 on The Roku Channel,
the home of free and premium entertainment on America's No. 1 TV
streaming platform*.
In the 1980s, there were roughly 200 Lesbian Bars in the United
States. Today, there are fewer than 25. As these bars disappear,
co-directors Erica Rose and Elina Street established “The Lesbian
Bar Project” to celebrate, support, and amplify the remaining
Lesbian bars. Each episode of “The Lesbian Bar Project” series will
tell the lively and powerful stories of different Lesbian bar
owners and patrons in Houston, Phoenix, and Chicago.
In the first quarter of 2022, Roku’s streaming hours for
docuseries content grew over 14X on The Roku Channel compared to
the first quarter of 2020. As a result, the Roku Brand Studio was a
natural fit to launch “The Lesbian Bar Project” for
Mast-Jägermeister US – a proud supporter of nightlife and the
artists, creatives, and bartenders who have worked to support
it.
“Our mission is to create a better TV storytelling experience
and help marketers win the entire streaming journey,” said Brian
Toombs, Director Head of Content, Roku Brand Studio. “We’re
thrilled to bring the data and distribution behind Roku’s platform
to help Mast-Jägermeister US bring stories that matter to the
largest screen in the home.”
“We are honored to continue highlighting the critical need to
support LGBTQIA+ establishments,” said Chris Peddy, Chief Marketing
Officer at Mast-Jägermeister US. “Our partnership with Roku Brand
Studio provides a tremendous opportunity to raise awareness for the
cause by sharing these meaningful stories with a broad and engaged
audience.”
“Our passion is storytelling, particularly about queer women, so
the opportunity to partner with the Roku Brand Studio and
Mast-Jägermeister US to expand ‘The Lesbian Bar Project’ into a
streaming series has been an absolute dream,” said Erica Rose and
Elina Street, Directors of “The Lesbian Bar Project."
Co-Director Elina Street is a French American director and
writer based in New York City. Street’s storytelling focuses on
childhood with an emphasis on female and non-binary gender
expression. Erica Rose is a Brooklyn-based filmmaker with a focus
on queer and female-driven stories. “The Lesbian Bar Project” will
be available to stream for free, exclusively on The Roku Channel in
October 2022 starting LGBT History Month in many countries around
the globe.
*America’s No. 1 TV streaming platform is based on hours
streamed according to Hypothesis Group, October 2021
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV OEM
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains "forward-looking" statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties, and other factors that may cause our actual results,
performance, or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the timing, availability,
and benefits of “The Lesbian Bar Project” and other content on the
Roku Channel and the Roku platform; trends related to TV streaming;
the features and benefits of the OneView ad platform; and the
features, benefits, growth, and reach of The Roku Channel and the
Roku platform. Except as required by law, we assume no obligation
to update these forward-looking statements publicly or to update
the reasons actual results could differ materially from those
anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2021 and our Quarterly
Report on Form 10-Q for the quarter ended March 31, 2022. Copies of
reports filed with the SEC are posted on Roku’s website and are
available from Roku without charge.
About Jägermeister
Introduced over 80 years ago, Jägermeister, German for "Master
Hunter," is one of the world’s most successful liqueurs and
available in 150 countries. The iconic taste of Jägermeister is not
left to chance but is due to decades of experience, a safely
guarded secret recipe consisting of 56 natural herbs, blossoms,
roots and fruits including star anise, cardamom, cinnamon and
ginger roots, and 383 quality checks. The botanical ingredients are
extracted in their raw, unprocessed form through a gentle,
weeks-long process of cold maceration to create Jägermeister's
base. The base, housed in more than 400 oak casks, then "breathes"
for one full year, which is key to creating the complex and
balanced flavor of Jägermeister's legendary taste profile.
Jägermeister is 35% Alc./Vol. and imported exclusively by
Mast-Jägermeister US, White Plains, NY. Visit www.jagermeister.com
and follow @JagermeisterUSA on Facebook, Twitter and Instagram.
DRINK RESPONSIBLY.
About The Lesbian Bar Project
The Lesbian Bar Project aims to bring greater awareness and
prosperity to the remaining Lesbian Bars across the country. In the
1980s there were roughly 200 Lesbian Bars in the U.S. Today there
are only 21 left. As the bars continue to disappear at a staggering
rate, Co-Directors Erica Rose and Elina Street established The
Lesbian Bar Project at the start of COVID-19 to celebrate, support,
and amplify the remaining Lesbian Bars that exist in the United
States. In October 2020, they released a PSA and fundraising
campaign, which helped raise over $117K for the remaining bars. In
June 2021, they released a short documentary film and another
fundraising campaign. The documentary short spotlights the bar
owners, community activists, and patrons in three cities (New York,
NY; Mobile, AL; and Washington, DC) and their struggles during the
pandemic, their hopes for the future, and the impact on their
communities. The 2021 fundraising campaign raised over $150k for
the bars. Both the PSA and film is Executive Produced by Lea
DeLaria, The Katz Company and supported by Jägermeister’s
#savethenight initiative.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
respective holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20220615005291/en/
Sarah Saul ssaul@roku.com
Roku (NASDAQ:ROKU)
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