Roku Unveils “Roku Originals” Brand, Bringing Bold, Fresh Entertainment to The Roku Channel
2021年4月21日 - 10:00PM
ビジネスワイヤ(英語)
Content from Quibi Acquisition to be Re-Branded
as Roku® Originals and Will Be Available to Stream Exclusively for
Free Soon
Roku, Inc. (NASDAQ: ROKU) today announced that the content from
the Quibi acquisition in January will be re-branded as “Roku
Originals” and will be launched on The Roku Channel. "Roku
Originals" will also be the brand name for future original
programming for The Roku Channel, the home of free, ad-supported
entertainment on the Roku platform, for viewers in the U.S., the
U.K. and Canada. Additional details on the launch of Roku Originals
will be shared in May.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210421005270/en/
Roku Originals on The Roku Channel
(Graphic: Business Wire)
From award-winning scripted entertainment and engaging
documentaries, to new breakout unscripted series, Roku Originals
will give viewers free access to bold, fresh entertainment from the
biggest names in Hollywood. Viewers can enjoy relevant, diverse
entertainment that is accessible to everyone, everywhere The Roku
Channel is available.
More than 75 Roku Originals, including a dozen unreleased
series, will debut for the first time on The Roku Channel this
year. The addition of Roku Originals comes at a time of incredible
growth for The Roku Channel, which reached U.S. households with an
estimated 63 million people in Q4 2020, up more than 100%
year-over-year.
“Every day, millions of viewers turn to The Roku Channel to find
quality programming they love,” said Sweta Patel, Vice President of
Engagement Growth Marketing, at Roku. “We’re thrilled to introduce
this award-winning and diverse portfolio of entertainment under the
Roku Originals brand – it's relevant, fun and thought-provoking TV
that has something for everyone from the best talent in Hollywood,
including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba,
Kevin Hart, and Liam Hemsworth. The Roku Channel is the place for
incredible, free programming and we are excited to bring this
premium content to the biggest screen in the home.”
Roku Originals will join The Roku Channel’s diverse lineup of
more than 40,000 free movies and programs and 165+ free live linear
television channels. The Roku Channel licenses and distributes
content from more than 175 partners. In addition to Roku devices,
The Roku Channel is available on Web, iOS and Android devices,
Amazon Fire TV and select Samsung TVs and can be accessed
internationally in the U.S., Canada and the U.K.
For more information, visit https://therokuchannel.roku.com.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV
brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the content, benefits,
features, timing and availability of Roku Originals on The Roku
Channel; and the features, benefits, growth and reach of The Roku
Channel and the Roku platform. Except as required by law, we assume
no obligation to update these forward-looking statements publicly,
or to update the reasons actual results could differ materially
from those anticipated in the forward-looking statements, even if
new information becomes available in the future. Important factors
that could cause our actual results to differ materially are
detailed from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2020. Copies of reports
filed with the SEC are posted on Roku’s website and are available
from Roku without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
respective holders.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210421005270/en/
US media contact: Roku, Inc. Abby Reyes areyes@roku.com
U.K. and Canada media contact: Roku, Inc. Mike Duin
mduin@roku.com
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