Wild Oats Encourages Consumers to Live Better and Longer Starting Jan. 1 With Brand-new Healthy Aging Education Program
2006年12月27日 - 10:00PM
PRニュース・ワイアー (英語)
Comprehensive Nutrition and Lifestyle Program Focuses on Overall
Wellness by Eating Antioxidant-rich Superfoods, Taking Supplements,
Nourishing Skin, and Staying Active BOULDER, Colo., Dec. 27
/PRNewswire-FirstCall/ -- According to the Massachusetts Institute
of Technology (MIT) AgeLab, an American turns 50 years old every
seven seconds, which means more than 4.5 million Americans turn 50
each year. Unfortunately, only 31 percent of consumers polled in a
recent Opinion Research Corporation study said eating a
well-balanced diet was the most important element in maintaining a
healthy lifestyle. That means the majority of consumers -- 69
percent -- need help in understanding the importance of eating
healthy in order to age well. With the start of 2007 only days
away, leading national natural and organic retailer Wild Oats
Markets (NASDAQ:OATS) is launching a national education program --
Eating Well for Healthy Aging -- to help consumers resolve to age
gracefully and healthfully in the New Year. The Wild Oats Eating
Well for Healthy Aging program encourages consumers of all ages to
embrace lifelong nutrition and healthy lifestyle changes, and will
serve as a resource for consumers by providing them with the tools
they need to add years to their lives and life to their years.
"Good nutrition, like a diet rich in nutrient-dense Superfoods --
berries, leafy greens, nuts, legumes, Omega-3 fish -- is the
cornerstone of healthy aging," said Tricia DiPersio, Ph.D., R.D.,
food safety specialist and corporate dietitian for Wild Oats
Markets. "Through the Wild Oats Eating Well for Healthy Aging
program, consumers will learn how to age healthfully by eating
well, living a balanced lifestyle, making well-informed choices and
optimizing heart, brain, joint and skin health." At the core of
Eating Well for Healthy Aging are fresh organic foods and a
nutritious diet. The program aims to educate consumers about the
benefits of healthy Superfoods and offers a variety of recipes that
are high in antioxidants, fiber and Omega-3 fatty acids to help
keep consumers looking and feeling youthful. For example,
blueberries, red kidney beans and pecans are rich in antioxidants,
which serve as 'housekeepers' in the body. Antioxidants clean up
unwanted free radicals that damage healthy cells and contribute to
aging and disease. Yet, according to Opinion Research Corporation's
study, 59 percent of Americans cannot name a fruit rich in
antioxidants, and 59 percent cannot name an antioxidant-rich
vegetable. At the same time, antioxidants are only one of the
important components that make up a nutritious diet. A diet rich in
fiber and Omega-3s, but low in saturated and trans-fats, can help
maintain a strong heart, healthy circulation and balanced
cholesterol -- all of which are vital to longevity. Proper
hydration, regular exercise and a diet infused with Omega-3s and
vitamins E, C, A and B help keep the mind sharp by protecting
memory and enhancing concentration. Only 7 percent of consumers in
Opinion Research Corporation's study said taking vitamins and
supplements was the most important thing they considered when
thinking about taking good care of themselves, leaving more than 90
percent of consumers in the dark about the value of vitamins and
the major role they play in living better and longer. For healthy
joints, foods high in bioflavonoids, such as citrus fruits and
leafy greens, help slow the inflammation process, support collagen
production and help prevent cell damage that speeds aging. Healthy
and youthful skin can be maintained by eating a diet rich in
vitamin A, fruits and vegetables and Omega-3 fish; drinking plenty
of water; practicing a daily skin care routine with natural
products; and by not smoking. To help consumers easily navigate the
grocery aisles and identify foods and products that support healthy
aging, the Wild Oats Eating Well for Healthy Aging program will
feature a 22-page reference guide, as well as "Healthy Aging"
signage that will identify fresh organic Superfoods, supplements
and all-natural body care products that contribute to healthy
aging. In addition, beginning in January, Wild Oats will offer an
ongoing schedule of in-store events hosted by local experts that
will focus on food, nutrition and supplements, as well as
all-natural body care options. "The secret to living a long and
healthy life is to make good, informed choices on an ongoing
basis," said Dr. DiPersio. "It's about eating delicious Superfoods
that nourish your body from head to toe. It's about keeping your
body strong by taking the stairs or turning lunch hour into workout
hour. It's about nourishing your skin and taking the appropriate
supplements your body may require at different stages of life. And
most importantly, it's about keeping a positive attitude. Wild Oats
is a resource to our customers in all of these areas of eating well
and healthy aging." Wild Oats' new Eating Well for Healthy Aging
resource guide includes all of the information needed to embark on
a lifelong journey on Healthy Aging, including: * The benefits of
Superfoods and antioxidants, and how best to support heart, brain,
joint, bone and skin health * Great-tasting recipes that
incorporate healthy aging foods * The positive effects of vitamins
and supplements * Healthy lifestyle recommendations, such as
staying active, managing stress, maintaining social contacts and
more The Eating Well for Healthy Aging guide is available in Wild
Oats stores nationwide for $1 and online at
http://www.wildoats.com/healthyaging. About Wild Oats Wild Oats
Markets, Inc. is a nationwide chain of natural and organic foods
markets in the U.S. and Canada with annual sales of more than $1.1
billion. The Company operates 109 natural foods stores in 24 states
and British Columbia, Canada. The Company's markets include: Wild
Oats Natural Marketplace, Henry's Farmers Market, Sun Harvest and
Capers Community Markets. For more information, please visit
http://www.wildoats.com/. DATASOURCE: Wild Oats Markets, Inc.
CONTACT: Sonja Tuitele of Wild Oats Markets, Inc., +1-303-369-6984
Web site: http://www.wildoats.com/healthyaging Web site:
http://www.wildoats.com/
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Wild Oats Markets (NASDAQ:OATS)
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