With sleep leading the broader health and
wellness movement, Westin doubles down on the sleep conversation
with its refreshed product, enhanced modern design and globally
acclaimed wellness programming
BETHESDA, Md., April 30,
2024 /PRNewswire/ -- Building upon its legacy of
delivering deep, restorative sleep for guests, Westin Hotels
& Resorts, part of Marriott Bonvoy's portfolio of more than
30 extraordinary brands, is unveiling its next generation
Heavenly® Bed. Developed in collaboration with leading
sleep experts, Westin associates, and guests, the next generation
Heavenly Bed fortifies the brand's mission and 360-degree wellness
approach, empowering discerning travelers to not only maintain but
enhance their well-being while traveling.
As the preeminent wellness brand in hospitality, Westin has long
recognized sleep as a cornerstone of well-being. Many travelers are
now considering a restorative night's sleep as a pivotal part of
their overall travel experience, a subject in which Westin has
served as an authoritative source for decades. This new
prioritization in sleep quality has individuals seeking out new
ways to optimize their sleep experience while traveling, as
evidenced by the booming sleep sector which is expected to grow by
over $400 billion through 2028. The
legacy Heavenly Bed has not only paved the path for providing
unparalleled comfort for travelers, but spurred consumers' interest
in bringing their sleep experience home, with more than 500,000
Heavenly Beds sold since its official launch on the Westin
Store.
Energized by its enduring success and prestigious reputation,
Westin embarked on a multi-year journey to invigorate guests' sleep
experience and enhance travelers' well-being at its 240+ hotels and
resorts globally.
"An industry benchmark was set with the launch of our legacy
Heavenly Bed in 1999, and it now serves as a testament to our
unwavering commitment to provide the very best sleep experiences
for guests around the world. In a culture that has long
glorified busyness and productivity, Westin knows that a
good night's sleep is paramount to guests' overall
well-being, which is why our iconic Heavenly Bed
has resonated with travelers for decades," said Brian Povinelli, Senior Vice President and
Global Head of Marketing and Brand, Marriott
International. "Understanding the devoted fanbase the
legacy bed has garnered over the years; our goal was to listen and
carefully review every aspect of the guest and associate
experience, ensuring each update was both intentional and
impactful. We are confident that it will exceed the
expectations of both loyal and future Westin guests across the
globe and again raise the bar for the comfort of our
guests."
Aiming to set the new standard of excellence for restorative
sleep on the road, Westin's significant development process
included testing thousands of products, hosting consumer focus
groups and property listening sessions, and researching the
evolution of sleep comfort and technology. It culminated in a new,
top-of-the-line product with a modernized design and a wider
commitment to continue to evolve and improve the Westin Sleep Well
experience.
From the plush-top mattress and its innovative silver fiber
weave to the added layers of temperature-regulating gel-infused
memory foam, the next generation Heavenly Bed mattress offers a
superior sleep experience further enhanced by the significant
upgrades to bedding design and materials. All bedding components
have been upgraded to hypoallergenic materials and the blended
duvet insert was created with a unique mix of materials and wrapped
in smooth cotton, which is designed to regulate temperature and
keep guests cool for a better night's sleep. Replacing the previous
all-white aesthetic of the legacy bed with Westin's new, modern
design ethos, the next generation Heavenly Bed now includes a new
charcoal blanket and full-frame piping on pillowcases to provide a
warm residential feel and cloud-like appearance. The richly woven
blanket features a tone-on-tone pattern inspired by the brand's
biophilic design principle and serves as both an added layer of
warmth and a beautiful residentially inspired coverlet. Additional
design updates include sateen linens with natural matte finish and
the removal of the bed skirt and bolster pillow, reflecting a more
modern sleep experience and guest input.
In addition to experiencing Westin's next generation Heavenly
Bed at properties around the world, comfort-seekers can also join
in on several exciting giveaways and activations for the chance to
win one of their own:
Move Well to Sleep Well with Strava: Consumers can
seize the opportunity to secure a next generation Heavenly Bed of
their own as part of the brand's exclusive hospitality partnership
with Strava, the leading digital community for active people. The
challenge, which runs from May 1-31,
invites all U.S.-based Strava users and Marriott Bonvoy members to
complete 600 minutes of activity throughout the month in order to
be entered for the chance to win the grand prize of a next
generation Westin Heavenly Bed. Westin will be giving away ten
beds, worth over $20,000, making this
the largest-ever giveaway in a Strava challenge. As the newest
iteration of the acclaimed RunWESTIN® program, the brand
partnership invites active travelers to test out the new digital
WestinWORKOUT® Routes with a complimentary 90-day
subscription to the Strava service, available to both new and
existing Strava users.
Sleep Well at Home with the Westin Store
Sweepstakes: The next generation Heavenly Bed and bedding
is now available for purchase through the Westin Store, which
includes the mattress, linens, signature blanket, firm and soft
pillows, duvet cover and insert. To celebrate its arrival, Westin
Store is hosting a sweepstakes where consumers can enter for the
chance to win their choice of the Heavenly Bed or a two-night stay
at a Westin hotel. The sweepstakes is live now through July 31.
While the Heavenly Bed serves as a mainstay of Westin's wellness
promises, the brand also offers guests a variety of
industry-leading programming and brand collaborations through its
Six Pillars of Well-Being – Sleep Well, Eat Well, Move Well, Feel
Well, Work Well, and Play Well. Understanding that travelers who
prioritize a good night's sleep on the road are equally as
passionate about their overall well-being, every component of the
Westin guest experience is designed to help our guests leave as
better versions of themselves. Whether waking up in a
Heavenly Bed and ordering room-service from the Westin Eat Well
Menu or setting out on a WestinWORKOUT Route before using the
latest WestinWORKOUT Gear Lending Kits with Hyperice and Bala,
travelers around the globe are encouraged to be and feel their very
best with Westin.
To learn more about The Westin Heavenly Bed and the brand's
360-degree wellness experience, please visit
www.westin.marriott.com.
About Westin® Hotels & Resorts
Westin Hotels
& Resorts, hospitality's global leader in well-being for more
than a decade, empowers guests to transcend the rigors of travel
while on the road through the brand's Six Pillars of well-being:
Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play
Well. At more than 240 hotels and resorts in over 40 countries and
territories, guests can benefit from distinct wellness experiences
including the brand's iconic and award-winning Heavenly® Bed,
signature WestinWORKOUT® offerings such as its Fitness
Studios with TRX fitness equipment, and its versatile
Gear Lending program featuring the latest in recovery and strength
training from Hyperice and Bala,
delicious and nutritious menu offerings on their Eat Well menu, and
more. For more information, please visit
www.westin.com and stay connected on
Facebook, X, Instagram, and
TikTok Westin is proud to participate in
Marriott Bonvoy®, the global travel program from
Marriott International. The program offers members an extraordinary
portfolio of global brands, exclusive experiences on
Marriott Bonvoy Moments and unparalleled benefits
including free nights and Elite status recognition. To enroll for
free or for more information about the program, visit
marriottbonvoy.com.
About Marriott Bonvoy®
Marriott
Bonvoy, Marriott International's portfolio of more than 30
hotel brands and 10,000 global destinations, offers renowned
hospitality in the most memorable locations around the world. The
award-winning travel program and marketplace gives members access
to transformative, eye-opening experiences around the corner and
across the globe. To enroll for free or for more information about
Marriott Bonvoy, visit
marriottbonvoy.com. To download the Marriott app, go
here. Travelers can also connect with Marriott Bonvoy
on Facebook, X,
Instagram, and TikTok.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/westin-hotels--resorts-bolsters-its-best-in-bed-reputation-with-the-global-debut-of-the-next-generation-heavenly-bed-302131224.html
SOURCE Marriott International, Inc.