Binge-Playing, Mobile Video Gaming on the Rise According to New Limelight Networks Research Report
2020年3月11日 - 8:00PM
ビジネスワイヤ(英語)
Console-less gaming services gaining traction,
especially among avid gamers
Across the globe people are binge-gaming longer than ever,
increasing seven percent from 2019 to an average of four hours and
36 minutes. That’s according to the latest “State of Online Gaming”
research report on worldwide consumers’ gaming behaviors and
expectations from Limelight Networks Inc., (Nasdaq: LLNW), a
leading provider of edge cloud services.
The rise of binge-gaming is an even bigger trend among young
gamers. This report showed global respondents ages 18 to 25
binge-play for an average of six hours and 34 minutes, 11 percent
longer than one year ago. Japan has the longest average
binge-gaming time at more than five and a half hours, and nearly
one in ten (9 percent) say they’ve played for more than 15 hours at
a time.
While the report shows gamers worldwide spend less time playing
video games each week than last year -- averaging six hours and 20
minutes-- their longer binge-gaming sessions can be attributed in
part to the rise of anywhere, anytime gaming. Mobile phones are the
primary gaming device for worldwide gamers with the preference for
smartphone gaming increasing 13 percent from 2019. In addition,
this year’s report identified strong interest in console-less
gaming services with 44 percent of respondents saying they’re
interested in subscribing. Demand for console-less gaming is
highest in India where 83 percent of gamers express interest in
these services.
Additional insights from the report include:
- Price and performance could limit adoption of console-less
gaming. Interest in new console-less gaming platforms is
especially high among those who define themselves as experts (71
percent), and among aspiring professional gamers (77 percent).
However, concerns with high price points (57 percent) and
performance issues such as latency (20 percent) are cited as the
top reasons they wouldn’t subscribe. Price sensitivities are
highest in the United States (67 percent) and performance concerns
are highest in India (28 percent).
- Watching others play video games increased in popularity for
younger gamers, sparking the desire to go pro. Gamers ages 18
to 25 watch others play video games online (via platforms such as
Twitch or YouTube Gaming) for more than four hours each week and
are the most likely to want to turn this hobby into a profession
(53 percent).
- Gamers prioritize playing over many daily activities.
More than half of gamers (55 percent) have missed sleep to keep
playing. Singaporeans are the most likely to choose playing video
games over sleeping (60 percent). Many consumers have also skipped
meals (32 percent) and showers (22 percent). Younger gamers are the
most likely to miss a meal (39 percent) or shower (35 percent) to
continue playing.
- Download speed is a top frustration especially for hardcore
gamers. The vast majority of global gamers (87 percent) find
the process of downloading games frustrating. One-third (32
percent) note slow download speed is their primary concern.
Frustrations with download speed are the highest with expert gamers
(41 percent) and aspiring professionals (58 percent).
“Players are excited about the flexibility of console-less
gaming,” said Michael Milligan, Senior Director at Limelight
Networks. “As the world of gaming is being redefined, wide adoption
depends on low latency solutions that eliminate frustrating
performance disruptions and delays. Keeping gamers engaged requires
innovative technology that powers real-time, interactive gaming at
the edge.”
The State of Online Gaming report is based on responses from
4,500 consumers in France, Germany, India, Italy, Japan, Singapore,
South Korea, the United Kingdom, and the United States age 18 and
older who play video games at least once a week. The full report is
available here.
About Limelight Limelight Networks, Inc. (NASDAQ: LLNW),
a leading provider of digital content delivery, video, cloud
security, and edge computing services, empowers customers to
provide exceptional digital experiences. Limelight’s edge services
platform includes a unique combination of global private
infrastructure, intelligent software, and expert support services
that enable current and future workflows. For more information,
visit www.limelight.com , follow us on Twitter, Facebook and
LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20200311005131/en/
Stephanie Epstein SHIFT Communications Limelight@shiftcomm.com
617-779-1800 Investor Inquiries: ir@limelight.com
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