TEMPE, Ariz., March 21, 2013 /PRNewswire/ -- Limelight Networks
(Nasdaq:LLNW), a leader in digital presence management, today
announced the availability of the industry's first guide to digital
presence, Digital Presence For Dummies, published by Wiley,
and authored by Limelight senior director of marketing strategy,
Jason Thibeault.
Today, a company must manage and maintain brand and message
consistency across all online platforms, spanning websites, social
media, mobile, living room and other digital applications. The task
of creating a compelling and consistent message on each platform
can be daunting and complicated for all but the most sophisticated
digital marketers. Digital Presence For Dummies breaks
down the process and technology required, providing actionable
insights, as well as step-by-step guidance for improving an
organization's digital presence. The book outlines ways
organizations can build an exceptional digital strategy to gain
competitive advantage. Limelight is providing complimentary copies
of the book through its website, and at various events and venues
worldwide.
"This book provides an additional asset for companies looking to
better understand and improve their digital presence," said
Thibeault. "It is designed as a tool to help companies better tell
their stories and engage with their audiences. The book highlights
real world examples that illustrate when a company succeeds and
fails on the digital stage."
"Organizations of all kinds are increasingly managing their
online presence across multiple media types with multiple devices,
forcing new requirements for both marketing and technical teams.
Limelight is committed to leading the charge for community
education and raising the bar for innovation. With this new
resource, we continue to help shape the way both marketers and
technologists achieve a seamless digital presence," said
Kirby Wadsworth, chief marketing
officer at Limelight. "We're very proud of Jason's ability to
simplify these complex issues and make them digestible by audiences
everywhere."
For a complimentary copy of Digital Presence For Dummies
please visit Limelight Digital Presence For Dummies.
Named a strong performer in the online video market by
Forrester, and a Frost & Sullivan 2012 Global Product Line
Strategy award winner, Limelight has a strong track record of
addressing content providers' needs to deliver an unrivaled viewer
experience. For a copy of the Forrester report, compliments of
Limelight, please visit Forrester OVP Wave. For more details
on Limelight's Frost & Sullivan award please go to Limelight
2012 OVP Strategy Award.
About Limelight
Limelight Networks, Inc. (Nasdaq:LLNW) is a global leader in
digital presence management. Limelight's Orchestrate Digital
Presence Platform is an integrated suite of cloud-based Software as
a Service (SaaS) applications, which allows organizations to
optimize all aspects of their online digital presence across web,
mobile, social, and large screen channels. Orchestrate leverages
Limelight's scalable, high-performance global network to offer
advanced features for: web content management; website
personalization; content targeting; online video publishing; mobile
enablement and monetization; content delivery; transcoding; and
cloud storage — combined with social media integration and powerful
analytics. Limelight's team of digital presence experts helps
organizations streamline processes and optimize business results
across all customer interaction channels to deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue,
and enhance their customer relationships — all while reducing
costs. For more information, please visit www.limelight.com.
About For Dummies®
After 20 years, more than 250 million copies printed, and
millions of ebooks downloaded, For Dummies is the world's
bestselling reference series, well known for enriching people's
lives by making knowledge accessible in a fun and easy way.
Loyal customers around the globe agree that For Dummies is "more
than a publishing phenomenon … [it is] a sign of the times," [The
New York Times]. With more than 1,800 active topics covering
everything from health to history, music to math, sports to
self-help, technology to travel, For Dummies is dedicated to Making
Everything Easier. The For Dummies brand presence continues
to expand wherever there is a need to know, including, mobile apps,
e-learning courses, a corporate custom publishing program, a robust
consumer website and a licensed product line that includes consumer
electronics, culinary, crafts, video, software, musical instrument
packs, home improvement, automotive, game and now, wine! For
more information, visit Dummies.com. For Dummies is a branded
imprint of Wiley.
Media contacts:
Chris
Drago
510-984-6321
limelight@bhavacom.com
Adrienne Fontaine
201-748-5626
afontain@wiley.com
SOURCE: Limelight Networks
SOURCE Limelight Networks