NEWARK,
Calif., June 25, 2024 /PRNewswire/ -- Lucid Group,
Inc. (NASDAQ: LCID), maker of the world's most advanced electric
vehicles, announced the appointment of Nick
Twork as Head of Global Communications.
Twork will oversee Lucid's global communications team, which
includes worldwide product, corporate, financial and internal
communications; media relations; and social media. Twork will help
Lucid's world-class executive team support and amplify the
company's mission, working closely across all divisions
internationally. He will report directly to Lucid CEO and CTO
Peter Rawlinson, effective
immediately and be based at Lucid's global headquarters in
Newark, Calif.
Twork brings to Lucid more than two decades of global experience
and a proven track record across communication, marketing and
commercial strategy in technology, and automotive sectors.
A native Michigander, he started his career as a journalist and
spy photographer under the legendary Jim
Dunne, then worked in high-profile communications roles on
multiple continents at Ford, GM, Porsche, Infiniti and
Renault-Nissan-Mitsubishi. He gained significant experience at
early-stage technology companies, including most recently ONE (Our
Next Energy), where he was a founding member of the energy storage
company.
"Nick has a rare blend of deep industry insight, emerging
technology leadership, and a passion for our mission to decarbonize
the transportation sector," Rawlinson said. "I'm confident Nick can
help build awareness of our brand while supporting Lucid's
ambitious growth plans."
Twork joins the Silicon Valley-based technology company as it
prepares for the start of production of Lucid Gravity, its first
SUV. Lucid will assemble the SUV at its state-of-the-art,
vertically integrated factory in Arizona. Lucid's flagship
vehicle, Lucid Air, delivers best-in-class performance and
efficiency starting at $69,900.* The
company's highest performance model, Lucid Air Sapphire, is
considered by many to be the world's best sedan.
"It's an honor – and a whole lot of fun – to be part of the
world-class team that produces the most innovative EVs on Earth,"
Twork said. "As a longtime enthusiast of zero-emission
transportation, I look forward to serving Lucid's mission of
accelerating humanity's transition to sustainable transportation
and energy."
About Lucid:
Lucid (NASDAQ: LCID) is a Silicon Valley-based technology
company focused on creating the most advanced EVs in the world. The
flagship vehicle, Lucid Air, delivers best-in-class performance and
efficiency starting at $69,900*.
Lucid is preparing its state-of-the-art, vertically integrated
factory in Arizona to begin
production of the Lucid Gravity SUV. The company's goal is to
accelerate humanity's transition to sustainable transportation and
energy.
* Excludes tax, title, license, options, destination and
documentation fees. For U.S. market only.
Investor Relations Contact: investor@lucidmotors.com
Media Contact: media@lucidmotors.com
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SOURCE Lucid Group